Sr Manager, Global Brand Development & Marketing - Fortnite and Ghostbusters

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Date: Apr 22, 2022

Location: Pawtucket, Rhode Island, US

Company: Hasbro

At Hasbro we’re changing the face of play and entertainment. We’re looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come.

We have an immediate opening for an innovative Senior Brand Manager to drive Marketing and Product Development for the brands of Fortnite and Ghostbusters. This exciting and high-profile role, you will own the strategic marketing plan for both brands! You will lead the business strategy collaborating with the cross-functional team to define and implement break-through global marketing strategies that deliver on portfolio growth objectives and drive sales. You will collaborate with the Licensors of both Fortnite and Ghostbusters and their retail and franchise teams to cohesively align marketing strategies and tactics with Licensor priorities to optimize consumer awareness and conversion.


You will have one direct report with an expectation of developing future talent within our organization, having meaningful, impactful career conversations along with managing them on a day-to-day basis. Partnering with internal and external resources, you will be responsible for leading and implementing cohesive, impactful brand marketing programs along with comprehensive global marketing, including Paid Media Assets, Merchandising Guides, eCommerce assets, and more. Collaboratively working with regional teams to communicate marketing objectives and priorities, optimize tactics and toolkit resources, and grow sales. In addition to this marketing focus, you will work with a cross functional team of designers, engineers, branding creatives, project managers, and finance leaders to develop and manage branded product line initiatives to support the broader marketing team. We believe we deliver the best work when we balance being part of a highly collaborative team with demonstrating proven individual success!

A day in the life of a Sr Manager, Global Brand Development & Marketing:

  • Develop and deliver a global marketing plan based on key brand initiatives, anchored in consumer insights, and aligned with brand and entertainment strategy.
  • Work with Licensor to align with brand marketing priorities and events.
  • Lead and collaborate with key partners including Brand Publicity, Integrated Media and Regional Marketing Teams to execute cohesive, impactful marketing programs across multiple consumer touch points to drive sales
  • Work with Design and Development to build an innovative toy line that is inspired by the Toy Strategy and improves channel growth opportunities and global retailer priorities
  • Maintain current knowledge of consumer, product and marketing trends and competitive landscape.
  • Lead internal/external teams/agencies in the creation of key marketing elements/toolkits needed to effective drive sales. This includes such things as TV and Digital assets, sizzle reels, unboxing videos
  • Analyze and interpret category data while collaborating with research team to inform the strategy
  • Working with leadership team, ensuring the brand has a relevant long term consumer position and achieves maximum volume profit/growth.
  • Managing one direct report on the day-to-day responsibilities as well as having impactful career conversations to develop their long-term growth.

What you'll bring:

  • Minimum of 8+ years of progressive experience supporting a fully integrated marketing program
  • Bachelors Degree in Marketing, Advertising or related field. MBA strongly preferred
  • Expertise in transforming a strategy and vision into impactful plans
  • Ability to communicate clearly and inspire a shared vision to achieve results
  • A detailed understanding of the steps vital to bring products to market
  • A proven understanding of digital marketing and a desire to be on the forefront of digital trends and analytics
  • Expertise in developing groundbreaking media, licensing, advertising, and promotions campaigns
  • Proven ability to influence and negotiate to gain a desired outcome for Hasbro
  • Leadership and people management skills creating a strong team while developing long-term career growth for your directs
  • Curiosity and a keen interest and ability to learn and evolve
  • Proficiency in managing business partners, external agencies and licensor teams
  • Ability to work under time pressure and adaptable to change in a fast-paced environment


Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!


Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.



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