Sr. Manager Global Brand Development & Marketing - FurReal Tue Aug 13 02:00:00 CDT 2019 Pawtucket, RI 574345900 13429 Global & Regional Marketing 1 Employee <p><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="unicode-bidi: embed;"><span style="-ms-word-break: normal;"><span style="language: en-US;"><span style="punctuation-wrap: hanging;"><span style="language: en-US;">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we&rsquo;re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></span></span></span></span></span></p> <p style="margin:0.0in 0.0in 10.0pt">We have an immediate need for a results-oriented, innovative <strong>Senior Global Brand Development&nbsp;&amp;&nbsp;Marketing Manager&nbsp;</strong>to drive key initiatives for both <strong>Marketing &amp; Product </strong>Development for the <strong>FurReal</strong> brand; our line of fun, interactive and irresistibly cute robotic animal sidekicks for girls.</p> <p style="margin:0.0in 0.0in 10.0pt">In this critical, high-profile role you will drive the strategic vision for <strong>FurReal</strong> and delivery of global marketing plans, go-to-market strategies and assets. You will also lead a cross functional team of marketers, designers and engineers to ideate and manufacture all new product concepts. As the consumer marketing expert, you will build a cohesive and actionable category marketing plan, with a digital first mindset, for your brand. Partnering with internal and external resources, you will develop and execute integrated programs, including advertising, promotions, public relations, etc. You will ensure consistency in brand expressions around the globe while collaborating with internal departments relative to the global entertainment and licensing strategy. You will work to identify key consumer insights behind the brand and bring to life for the consumer in a compelling way.</p> <p style="margin:0.0in 0.0in 10.0pt"><strong>A Day in the Life of a Senior Global Brand Development &amp; Marketing Manager:</strong></p> <p style="margin:0.0in 0.0in 10.0pt"><b>Marketing Responsibilities:</b></p> <p style="margin:0.0in 0.0in 10.0pt"><i>Develop integrated global consumer communications strategy:</i></p> <ul> <li style="margin:0.0in 0.0in 10.0pt"><span>Develop extensive category plans for the brands, ensuring the brands have a meaningful long term consumer position and achieve maximum volume profit/growth.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Drive the analysis of products, brands and category performance leveraging consumer insights.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Develop primary communication vehicles in advertising, PR, online, etc.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Lead external agency relationships in the creation of key marketing elements.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Contribute to the overall entertainment and licensing strategy of the brand through development of successful relationships with internal design staff and external providers.</span></li> </ul> <p style="margin:0.0in 0.0in 10.0pt"><i>Create go-to-market template to deliver global marketing to regional level:</i></p> <ul> <li style="margin:0.0in 0.0in 10.0pt"><span>Provide timely and consistent communication of brand activity and key information to internal business partners.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Act as point person/key liaison on all licensing related business matters.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Serve as brand leader and key partner for all regional markets.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Oversee regional merchandising activities relative to category plan.</span></li> </ul> <p style="margin:0.0in 0.0in 10.0pt"><b>Product Development Responsibilities:</b></p> <ul> <li style="margin:0.0in 0.0in 10.0pt"><span>Lead cross-functional teams to execute key brand initiatives, including finding innovative ways to grow higher margin businesses.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Drive product innovations through the system to better meet consumer demands.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Develop overall go-to-market product strategy and successfully pitch to senior management and regional partners around the world.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Partner with global supply chain to identify programs to decrease development costs and gain efficiencies where applicable. </span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Maintain current knowledge of modern manufacturing trends, technologies and competitive practices. </span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Collaborate with global brand strategy and marketing team in the development of exclusives strategy.&nbsp; &nbsp;</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Become the global insi</span><span>ghts expert and leverage learning across product lines. </span></li> </ul> <p style="margin:0.0in 0.0in 10.0pt">&nbsp;</p> <p style="margin:0.0in 0.0in 10.0pt"><strong>What You&#39;ll Bring:</strong></p> <p style="margin:0.0in 0.0in 10.0pt"><b>Education and Experience Requirements:</b></p> <ul> <li style="margin:0.0in 0.0in 10.0pt"><span>Bachelors Degree in Marketing, Advertising or related field. <strong>MBA strongly preferred. </strong></span></li> </ul> <p style="margin:0.0in 0.0in 10.0pt"><i>Functional experience and/or knowledge will include: </i></p> <ul> <li style="margin:0.0in 0.0in 10.0pt"><span>Expertise in transforming a strategy and vision into actionable plans.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Expertise in developing world class, leading edge media, licensing, advertising and promotions campaigns.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Thorough understanding of the steps necessary to bring products to market. </span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Expertise at implementation of a fully integrated marketing program. </span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Expertise in managing external agencies.</span></li> </ul> <p style="margin:0.0in 0.0in 10.0pt">&nbsp;</p> <p style="margin:0in 0in 10pt"><b>ABOUT HASBRO</b></p> <p style="margin:0in 0in 10pt"><a href=""><span style="background:white">Hasbro</span></a><span style="background:white">&nbsp;(NASDAQ: HAS) is a global play and entertainment company committed to&nbsp;<i>Creating the World&#39;s Best Play Experiences.</i>&nbsp;From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. Through Hasbro Studios and its film labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro&nbsp;is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by <i>CR Magazine</i>, and has been named one of the World&rsquo;s Most Ethical Companies<sup>&reg;</sup> by <i>Ethisphere Institute</i> for the past six years. Learn more at&nbsp;</span><a href=";;esheet=51120871&amp;newsitemid=20150609006722&amp;lan=en-US&amp;;index=3&amp;md5=1a3366471408237a95829a1b6adeae14" target="_blank"><span style="background:white"></span></a><span style="background:white">, and follow us on Twitter (</span><a href=";;esheet=51120871&amp;newsitemid=20150609006722&amp;lan=en-US&amp;anchor=%40Hasbro&amp;index=4&amp;md5=b213f22250cedb45acf2c04f724b17b5" target="_blank"><span style="background:white">@Hasbro</span></a><span style="background:white">&nbsp;&amp;&nbsp;</span><a href=";;esheet=51120871&amp;newsitemid=20150609006722&amp;lan=en-US&amp;anchor=%40HasbroNews&amp;index=5&amp;md5=c1a66130b69a7e63ed868a76e3fc7bc8" target="_blank"><span style="background:white">@HasbroNews</span></a><span style="background:white">) and Instagram (</span><a href="" target="_blank"><span style="background:white">@Hasbro</span></a><span style="background:white">).</span></p>

Sr. Manager Global Brand Development & Marketing - FurReal

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Date: Aug 13, 2019