Sr. Digital Designer- Social Media

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Date: May 30, 2022

Location: Pawtucket, Rhode Island, US

Company: Hasbro

At Hasbro we’re changing the face of play and entertainment. We’re looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come.

At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.


Position Summary

The Hasbro portfolio includes some of the worlds most beloved family and adult brands including Monopoly, Play-Doh, Peppa Pig and Transformers, firmly leading the way as favorites in households across the world. With an opportunity to reach millions globally, this is a rare and exciting opportunity to shape how we engage with our audiences (and beyond) on social media through thumb-stopping content.

The Senior Digital Designer, Social Media, will share a passion for entertainment, trends and pop culture. They know speed of the feed, the latest tools and formats platforms available and bundles of enthusiasm lead a team to put them to the test. They will work closely with the Senior Director, Social Media, to bring to life social strategies with first class content for our owned social pages and beyond.


A day in the life as a Senior Digital Designer, Social Media – All Brands

  • Manage and develop a team of three Creators, Social Media Content across our portfolio. Lead by example, coach and inspire the team to deliver the best content for our social platforms in the industry.
  • Take ownership of content production for the team; define priorities and critical timings for both ‘always on’ and supporting campaign content.
  • Contribute to the creative direction at the heart of our Social Media strategies across our brands. Ensure content fully supports global brand objectives and 360 marketing plans.
  • Provide feedback and approval on all content produced by the team, through a ‘social-first’ lens.
  • Leverage a ‘test and learn’ approach for new and innovative ways to deliver our messaging across platforms including Facebook, Instagram, TikTok, Twitter and Pinterest.
  • Flex your own creative skills on top priority campaigns and projects, as required. Act as a ‘creative consultant’ to agencies and teams we partner with.
  • Be the in-house social media expert for content creation across our portfolio; share knowledge, findings and recommendations with our internal creative studio and beyond.

What you’ll bring

  • A creative leader, committed to the highest quality and innovation levels with a thorough understanding of our communities, brands and values.
  • Proven experience of leading a creative team, with a particular focus on social media content. Previous experience with entertainment brands is highly desirable.
  • You have a strong understanding of effort vs payoff in the social media space and are able to shift team resources when a strong opportunity arises.
  • Proven experience of creating organic and paid social media content.
  • A platform, trend led and innovative leader; you’ll be a true social media enthusiast who is passionate about entertainment and pop culture.
  • An strong understanding of the social media landscape including platforms (existing and emerging), algorithms, challenges and opportunities.
  • A genuine passion for social media and our brands that you’ll live and breathe.




Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!


Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.


We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.


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