Sr. Manager, Global Franchise Development & Management - Hasbro Gaming

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Date: Jun 6, 2022

Location: Pawtucket, Rhode Island, US

Company: Hasbro

At Hasbro we’re changing the face of play and entertainment. We’re looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come.

We have an immediate opening for a Sr. Manager, Global Franchise Management & Strategy for Hasbro Gaming.   This person will lead global franchise development, planning and activation for Hasbro Games franchise titles (i.e. Monopoly, Clue and others in the pipeline) to elevate affinity, relevancy & engagement and to drive commercial success for toy & games, LCP, Digital Gaming, Entertainment, and other key blueprint stakeholders.  In this instrumental and high-profile role, you will lead, support, and influence cross-functional internal and external teams across the eOne/Hasbro Blueprint to plan, support, leverage and execute cohesive and impactful franchise initiatives across key categories and regions around the world. This role reports to the VP of Global Franchise, Consumer Marketing, Partnerships.


A day in the life as a Sr. Manager, Global Franchise Management & Strategy:

  • Develop a multi-year franchise strategy, plans and activations based on key Hasbro Games titles and related content (film, series, etc.) across product, retail, licensing, digital gaming, marketing, etc. to elevate affinity, engagement, conversion, and growth.  
  • Lead franchise project development with the following top of mind: creativity, innovation, consumer insights, fanship, engagement, commercial upside, growth, and scale.
  • Collaborate with eOne/Entertainment, content creators & distributors to maximize the success of content projects and leverage commercial upside.
  • Create a communication and materials strategy and pipeline to share and adapt plans and opportunities to be culturally and trend relevant for regions and key markets around the world.  Receive and adapt based on business needs, retailer trends and new ideas.  Share best practices.
  • Align seamlessly with all marketing disciplines to ensure franchise plans are complementary and elevate our brands.
  • Oversee creation of all franchise assets, pitch decks, etc. that clarify IP specific opportunities and expectations in a timely manner.  
  • Concept and execute a min. of 2 franchise programs per year – with plans to annualize and grow, as appropriate.
  • Partner and regularly communicate with Blueprint partners to share plans and to on-brand programs and assets. Teams include, but are not limited to: Social, Digital Gaming, Location-Based Entertainment, Publishing, Consumer Products, Content Sales, PR, Promotions, Legal and Finance
  • Manage a team with a mentorship approach


What you'll bring:

  • Bachelor’s degree in Marketing, Communication, Advertising or Entertainment
  • 8 + years’ experience specifically in Franchise Brand Strategy within Entertainment
  • Excellent project management skills, highly proactive, able to juggle multiple priorities and meet tight deadlines
  • Experience working with international teams, possessing a thorough understanding of global market trends and awareness of the nuances of each territory
  • Ability to develop strong stakeholder relationships at all levels
  • First-rate presentation skills – able to build and create strong and concise stories through both verbal and written presentation
  • Strong problem solver 
  • Results driven while maintaining a high level of creativity
  • Deadline driven – able to set a series of internal deadlines for key stakeholder reviews and approvals

Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!


Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.



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