Sr. Manager Global Brand Development & Marketing - Preschool Thu Mar 26 02:00:00 CDT 2020 Pawtucket, RI 634900700 25301 Global & Regional Marketing 1 Employee <p>At Hasbro, we are looking for people who are passionate about impacting the future of play and entertainment. We seek individuals who are committed, curious, creative, and who are eager to keep imagination alive on teams that play together and create together. Our values –  community, passion, integrity, creativity and inclusion – help cultivate inspiring, diverse workplaces where teams are built on positivity as much as productivity, and where individuals can do work they love with people they enjoy on brands they believe in, all for a company driven by greater purpose.</p> <p><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><strong><span style="color:#000000">We&#39;re seeking a Sr. Brand Manager to join our team, supporting our Preschool Entertainment brands!</span></strong></span></span></p> <p>&nbsp;</p> <p><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><strong><span style="color:#000000">A day in the life as a Sr Manager Global Brand Development &amp; Marketing:</span></strong></span></span></p> <p>&nbsp;</p> <p><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#000000">As a digital first thinker, creative consumer marketer and brand developer you will help lead the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile brand. You will:</span></span></span></p> <ul> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span>Develop extensive category plans for the brands, ensuring the brands have a meaningful long-term consumer position and achieve maximum volume profit/growth</span></span></span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span>Lead cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business</span></span></span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span>Use social insights to help drive product innovations through the system to better meet consumer demands</span></span></span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span>Demonstrate creative thinking and leverage consumer insights to drive product innovations and better meet/exceed consumer demands</span></span></span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span>Develop overall go-to-market product strategy</span></span></span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span>Develop primary assets for advertising and other marketing communications</span></span></span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span>Serve as the global consumer insights and competitive market segment expert and demonstrate insights on product line, brand, and category</span></span></span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span>Serve as brand leader and a key partner for all regional markets</span></span></span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span>Align premier content and storytelling with strong commercial plans</span></span></span></span></li> </ul> <p>&nbsp;</p> <p><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><strong><span style="color:#000000">What you&rsquo;ll bring</span></strong></span></span></p> <p><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#000000">You are a seasoned and strategic business partner that is able to partner with cross-functional team members to achieve one common goal.&nbsp; You are highly collaborative and able to work effectively across various areas of the organization, including Design and Development, regional marketing teams, the Global Consumer Organization, and partners in HFE.&nbsp; You have excellent leadership and team building/management skills, the ability to provide clear and concise direction and feedback to internal and external partners as well as the ability to influence others. You are keenly aware of the world around you and look for ways to learn from it. You can figure things out and creatively and positively respond to pressure beyond your control and still make things happen. You are trend-savvy and think broadly about the competitive landscape. You have an entrepreneurial spirit but excel at demonstrating that within a corporation &ndash; the ultimate entrepreneur. You experiment and take risks, even when there is a chance of failure. You&rsquo;re comfortable searching outside formal boundaries to improve the status quo. You are passionate about future trends that will influence how industries change and evolve. You actively seek and listen to diverse points of view. You are a proactive, high energy, collaborative, and responsive team member with both a strong creative and financial acumen and strategic-based judgment. </span></span></span></p> <p>&nbsp;</p> <p><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><strong><span style="color:#000000">Education and Experience Requirements:</span></strong></span></span></p> <ul> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span>Minimum of 7+ years of progressive experience supporting a fully integrated marketing program</span></span></span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span>Bachelors Degree in Marketing, Advertising or related field</span></span></span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span>MBA preferred</span></span></span></span></li> </ul> <p>Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.</p>

Sr. Manager Global Brand Development & Marketing - Preschool

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Date: Mar 26, 2020