Associate Manager, US Marketing - Play-Doh

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Date: May 4, 2022

Location: Providence, Rhode Island, US, 02903

Company: Hasbro

At Hasbro we’re changing the face of play and entertainment. We’re looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come.

Associate Brand Manager, US Marketing

Hasbro’s US Regional Marketing Team has a need for a results-oriented, innovative, and analytical marketer to lead key initiatives and strategic execution of marketing plans within the Preschool portfolio, on the Play-Doh brand.


A Day in the Life of an Associate Brand Manager:

We need someone who enjoys:

  • Managing an overall P&L, including making recommendations on pricing and marketing spend, for assigned brand(s) based on brand revenue and profit goals
  • Driving executional excellence by prioritizing day-to-day demands, in addition to larger projects, ensuring they are completed in a timely manner while meeting or exceeding expectations
  • Assisting on the development of annual marketing plans around new product lines to drive revenue
  • Analyzing point-of-sale data to understand the trends of the business and provide sound rationale for shipment forecasts, and for analyzing future program recommendations  
  • Partnering with the Hasbro Customer Marketing and Sales teams in the development of annual trade/promotional opportunities to drive consumer demand, retailer engagement and maximize retail sales
  • Partnering with and providing strategic input to the Hasbro Global Consumer & Innovation Team on product development needs as related to Account Exclusives, regional financial goals and the commercialization of the Play-Doh product in the US market


What You'll Bring:

  • Minimum 3 years of dynamic brand/strategy or marketing experience in forward thinking consumer-focused organization
  • Bachelor’s Degree in Marketing, Advertising, or related field
  • MBA strongly preferred
  • Consistent record of transforming a strategy and vision into impactful plans in an organization
  • Expertise at executing marketing plans with excellence, creativity, and a sense of urgency
  • Proven track record of executing a brand marketing plan grounded in detail analysis and current strategies in a rapidly changing organization.
  • Persuasive interpersonal skills to collaborate with and influence effectively cross-functional teams
  • The talent to seamlessly adapt to changing environments
  • Ability to make informed decisions and seek input quickly to keep performance on track
  • Outstanding verbal, written and presentation skills
  • Strong project management abilities; capable of prioritizing and balancing multiple projects simultaneously, under tight time constraints and within budget parameters
  • Ability to build strong, lasting relationship across the organization
  • Intermediate to advanced proficiency with Microsoft Office applications, especially Excel

Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!


Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.



Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island

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