Brand Manager, U.S. Marketing - Games Sat Jun 08 02:00:00 CDT 2019 Providence, RI 551035500 11331 Global & Regional Marketing 1 Employee <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and life, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></p> <table style="border: rgb(0, 0, 0); border-image: none; width: 100%;" width="100%"> <tbody> <tr> <td style="padding: 1.5pt; border: rgb(0, 0, 0); border-image: none;"> <p style="margin: 0in 0in 6.75pt;"><u><strong>Brand Manager US Marketing - Games</strong></u></p> <p style="margin: 0in 0in 6.75pt;"><u>Function/Purpose:</u></p> <p style="margin: 0in 0in 0pt;">Hasbro&rsquo;s US Marketing Team has an&nbsp;<i>immediate</i>&nbsp;need for a passionate, results-oriented, innovative marketer to lead key initiatives and strategic execution of marketing plans for our Gaming portfolio.&nbsp; In this role, you will:</p> <ul> <li style="margin: 0in 0in 0pt 0.25in;"><span>Develop overall P&amp;L, including making recommendations on pricing and marketing spend, for assigned brand(s) based on brand revenue and profit goals</span></li> <li style="margin: 0in 0in 0pt 0.25in;"><span>Collaborate with the Global Marketing team to develop annual marketing plans around new product lines to drive revenue growth</span></li> <li style="margin: 0in 0in 0pt 0.25in;"><span>Drive executional excellence by prioritizing day-to-day demands, in addition to larger projects, ensuring they are completed in a timely manner while meeting or exceeding expectations</span></li> <li style="margin: 0in 0in 0pt 0.25in;"><span>Analyze point-of-sale data to understand the trends of the business and provide sound rationale for shipment forecasts &nbsp;</span></li> <li style="margin: 0in 0in 0pt 0.25in;"><span>Partner with the Customer Marketing and Sales teams in the development of annual trade/promotional opportunities</span></li> </ul> <p style="margin: 0in 0in 0pt 0.5in;">&nbsp;</p> <p style="margin: 0in 0in 0pt;"><u>Primary Duties and Responsibilities:</u></p> <p style="margin: 0in 0in 0pt;">Under the general direction of the Director and senior team, you will:</p> <ul> <li style="margin: 0in 0in 0pt 0.25in;"><span>Develop U.S. strategic business plans to achieve brand financial goals, including pricing recommendations and shipment forecasting, and manage a marketing spend budget across segments</span></li> <li style="margin: 0in 0in 0pt 0.25in;"><span>Responsible for growing brand revenue and profitability by item/ segment to drive portfolio growth</span></li> <li style="margin: 0in 0in 0pt 0.25in;"><span>Create, execute and manage fully integrated U.S. Marketing brand plans, including consumer communications strategy, omni-channel media plan, consumer promotions and retail strategy</span></li> <li style="margin: 0in 0in 0pt 0.25in;"><span>Own the development, analysis and communication of item-level forecasts, and partner with operations and logistics teams to manage inventory build plan</span></li> <li style="margin: 0in 0in 0pt 0.25in;"><span>Develop and manage media plans and spending by brand, considering product performance and inventory levels</span></li> <li style="margin: 0in 0in 0pt 0.25in;"><span>Plan and direct implementation of all trade and account-specific promotional programs to achieve business goals</span></li> <li style="margin: 0in 0in 0pt 0.25in;"><span>Analyze and track POS performance and competitive activity to drive decision-making and identify growth opportunities</span></li> <li style="margin: 0in 0in 0pt 0.25in;"><span>Partner with U.S. Sales Organization to drive brands at retail, including leading sales meeting presentations to customers and developing retailer-specific programs and activations</span></li> <li style="margin: 0in 0in 0pt 0.25in;"><span>Provide strategic direction to Global Brand Team on product line, financials and marketing toolkit assets</span></li> <li style="margin: 0in 0in 0pt 0.25in;"><span>Provide timely, consistent and accurate communication of brand activity and key information to internal and external partners</span></li> </ul> <p style="margin: 0in 0in 0pt;">&nbsp;</p> <p style="margin: 0in 0in 0pt;"><u>Education and Experience Requirements</u></p> <ul> <li style="margin: 0in 0in 0pt 0.25in;">Minimum of 5 years of progressive brand/ strategy experience in forward thinking consumer-focused organization</li> <li style="margin: 0in 0in 0pt 0.25in;">Bachelors Degree in Marketing, Advertising or related field.</li> <li style="margin: 0in 0in 0pt 0.25in;">MBA strongly preferred.</li> </ul> <p style="margin: 0in 0in 0pt 0.5in;">&nbsp;</p> <p style="margin: 0in 0in 0pt;"><u>Functional experience and/or knowledge will include:</u></p> <ul> <li style="margin: 0in 0in 0pt 0.25in;">Proven ability to transform a strategy and vision into actionable plans in a rapidly-changing organization</li> <li style="margin: 0in 0in 0pt 0.25in;">Expertise at executing a fully integrated marketing plan with excellence</li> <li style="margin: 0in 0in 0pt 0.25in;">Compelling communication skills to collaborate and influence effectively with cross-functional teams</li> <li style="margin: 0in 0in 0pt 0.25in;">Ability to seamlessly adapt to changing environment</li> <li style="margin: 0in 0in 0pt 0.25in;">Ability to make informed decisions quickly to keep performance on track</li> <li style="margin: 0in 0in 0pt 0.25in;">Outstanding verbal, written and presentation skills</li> <li style="margin: 0in 0in 0pt 0.25in;">Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters</li> <li style="margin: 0in 0in 0pt 0.25in;">Ability to build strong, lasting relationship across the organization</li> <li style="margin: 0in 0in 0pt 0.25in;"><span>Intermediate to advanced proficiency with Microsoft Office applications, especially Excel</span></li> </ul> </td> </tr> </tbody> </table>

Brand Manager, U.S. Marketing - Games

We're sorry - this posting is no longer available.

Date: Jun 8, 2019

Requisition ID: 11331