Manager Customer Strategic Marketing

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Date: May 17, 2022

Location: Providence, Rhode Island, US

Company: Hasbro

At Hasbro we’re changing the face of play and entertainment. We’re looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come.

We have an immediate need for a fun, hardworking and creative marketing strategist to join our Hasbro Fan Channel team! In this highly valued role, you will be tasked with owning the strategy, development and execution of Hasbro-branded retail programs at key Fan Retailers. With a proven understanding of eCommerce and in store merchandising, you will facilitate and drive relevancy of Hasbro brands. Additionally, you’ll be a key lead in planning Pre-Orders so our fan accounts can implement Pre-Orders on time and with excellence! This exciting role among an outstanding team will be based in Providence, RI.

A Day In The Life as a Manager Customer Strategic Marketing:
•    Become a specialist in three critical areas: retail/shopper knowledge, program execution and Pre-Order communication, planning and analysis.
•    Serve as the Fan Channel shopper specialist using data and insights that support the design of exclusive products, innovative programs and exciting promotions.
•    Develop, coordinate and lead marketing presentations both internally and externally to the customer, Hasbro Global support teams and Senior Leadership.
•    Partner with Hasbro licensors (Disney, Paramount, Universal and Sony) as well as licensees, to drive collaborative promotions against entertainment events, product launches and seasonal activations.
•    Drive the exclusive product development process (conceptualizing, coordinating, brief writing, financial analyzing) to bring relevant, innovative toy/game solutions that meet Fan Channel needs.
•    Lead multiple trade activation budgets and supervise financial measurement and analysis against marketing programming.
•    Assist in leading the coordination of various, large audience events i.e. customer previews/line reviews, the industry’s annual Toy Fair event and internal sales and marketing meetings.
•    Establish yourself as a Customer Marketing specialist by sharing key takeaways, competitive findings and industry news with Senior Leadership, US Marketing and Global Development teams on an ongoing basis while driving collaboration among such cross-functional partners.
•    Serve as an ambassador to the Fan team by relentlessly encouraging our Hasbro values, being an advocate for change and pioneering break-through strategies that contribute to Hasbro’s long-term growth!


What You'll Bring:

  • Minimum of 5 years of multifaceted experience in consumer-packaged goods marketing, sales or retail.
  • Bachelor’s degree in Marketing, Advertising or related field; MBA strongly preferred.
  • Experience with the development of fully coordinated retail programs and consumer promotions.
  • Excellent communication skills: ability to provide clear and concise direction/feedback to internal and external partners.
  • Sophisticated proficiency in Microsoft Office applications.
  • Experience in retail supplier environment.
  • Ability to make informed decisions quickly and keep performance on track.
  • Strategic vision and in-depth understanding of how the shopper reacts to marketing vehicles.
  • Analytical skills to identify projected sales, forecasted lifts and return on investment measurement.

Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!


Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.



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