Sr. Marketing Manager - Girls Brands Sun Jul 07 02:00:00 CDT 2019 Providence, RI 550976400 11329 Global & Regional Marketing 1 Employee <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and life, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></p> <p style="margin-bottom:6.75pt; margin:0in 0in 0.0001pt"><strong><span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;"><u>Function/Purpose:</u></span></span></strong></p> <p style="margin-bottom:6.75pt; margin:0in 0in 0.0001pt"><br /> <span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;">Hasbro’s US Marketing Team has an immediate need for a passionate, results-oriented, innovative marketer to lead key initiatives for the Franchise Brands team on My Little Pony, Baby Alive and Collectibles.  In this critical, high-profile role you will drive the development and execution of brand strategy and cohesive marketing plans, and the management of brand financials and budget to achieve revenue and profitability targets for a portfolio of brands.  Partnering with internal and external resources, you will develop and execute integrated consumer and retail programs and ensure executional excellence, managing brand programs on time and budget. </span></span></p> <p style="margin-bottom:6.75pt; margin:0in 0in 0.0001pt"> </p> <p style="margin-bottom:6.75pt; margin:0in 0in 0.0001pt"><strong><span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;"><u>Primary Duties and Responsibilities:</u></span></span></strong></p> <ul> <li style="margin-top:0in; margin-right:0in; margin-bottom:6.75pt; margin:0in 0in 0.0001pt"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;">Drive the continued growth of key Girls Franchise Brands: My Little Pony and Baby Alive, as well as manage the portfolio of existing and new Girls Collectible brands. </span></span></li> <li style="margin-top:0in; margin-right:0in; margin-bottom:6.75pt; margin:0in 0in 0.0001pt"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;">Lead a team of direct reports in the development and execution of US Market strategic business plans.</span></span></li> <li style="margin-top:0in; margin-right:0in; margin-bottom:6.75pt; margin:0in 0in 0.0001pt"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;">Create, execute, and manage fully integrated marketing plans, including consumer communications strategy, comprehensive media plans and consumer promotions.</span></span></li> <li style="margin-top:0in; margin-right:0in; margin-bottom:6.75pt; margin:0in 0in 0.0001pt"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;">Develop brand financial strategies including pricing, ship plans, and budget management across all categories.</span></span></li> <li style="margin-top:0in; margin-right:0in; margin-bottom:6.75pt; margin:0in 0in 0.0001pt"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;">Responsible for P&L which specific focus on driving brand revenue and profitability against financial targets.</span></span></li> <li style="margin-top:0in; margin-right:0in; margin-bottom:6.75pt; margin:0in 0in 0.0001pt"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;">Own the development, analysis and communication of item-level forecasts, and partner with operations and logistics teams to manage inventory build.</span></span></li> <li style="margin-top:0in; margin-right:0in; margin-bottom:6.75pt; margin:0in 0in 0.0001pt"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;">Analyze and track POS performance and utilize data to drive decision making.</span></span></li> <li style="margin-top:0in; margin-right:0in; margin-bottom:6.75pt; margin:0in 0in 0.0001pt"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;">Provide timely and consistent communication of brand activity and key information.</span></span></li> <li style="margin-top:0in; margin-right:0in; margin-bottom:6.75pt; margin:0in 0in 0.0001pt"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;">Provide strategic input and direction to Global Brand Teams on product lines, financials and marketing toolkit assets.</span></span></li> <li style="margin-top:0in; margin-right:0in; margin-bottom:6.75pt; margin:0in 0in 0.0001pt"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;">Partner with US Sales Organization to drive business at retail, including leading sales meeting presentations to customers and developing retailer-specific programs and activations.</span></span></li> <li style="margin-top:0in; margin-right:0in; margin-bottom:6.75pt; margin:0in 0in 0.0001pt"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;">Drive growth and relevancy across other Categories beyond toy, through partnership with our Consumer Products team.</span></span></li> </ul> <p style="margin-top:0in; margin-right:0in; margin-bottom:6.75pt; margin-left:18.75pt; margin:0in 0in 0.0001pt"><br /> <span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;"><strong><u>Education and Experience Requirements:</u></strong></span></span></p> <ul> <li style="margin-top:0in; margin-right:0in; margin-bottom:6.75pt; margin:0in 0in 0.0001pt"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;">Minimum of 8 years of progressive brand/ strategy experience in forward thinking consumer organization.</span></span></li> <li style="margin-top:0in; margin-right:0in; margin-bottom:6.75pt; margin:0in 0in 0.0001pt"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;">Experience incubating and bringing to market new entertainment brands a plus.</span></span></li> <li style="margin-top:0in; margin-right:0in; margin-bottom:6.75pt; margin:0in 0in 0.0001pt"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;">Bachelors Degree in Marketing, Advertising or related field.  MBA strongly preferred.</span></span></li> <li style="margin-top:0in; margin-right:0in; margin-bottom:6.75pt; margin:0in 0in 0.0001pt"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;">Functional experience and/or knowledge will include:</span></span> <ul style="list-style-type:disc"> <li style="margin-top:0in; margin-right:0in; margin-bottom:6.75pt; margin:0in 0in 0.0001pt"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;">Proven ability to transform a strategy and vision into actionable plans in a rapidly-changing fast-paced organization.</span></span></li> <li style="margin-top:0in; margin-right:0in; margin-bottom:6.75pt; margin:0in 0in 0.0001pt"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;">Expertise at implementation of a fully integrated marketing plan.</span></span></li> <li style="margin-top:0in; margin-right:0in; margin-bottom:6.75pt; margin:0in 0in 0.0001pt"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;">Ability to collaborate and influence cross-functionally.</span></span></li> <li style="margin-top:0in; margin-right:0in; margin-bottom:6.75pt; margin:0in 0in 0.0001pt"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;">Strong relationship building and maintenance skills.</span></span></li> <li style="margin-top:0in; margin-right:0in; margin-bottom:6.75pt; margin:0in 0in 0.0001pt"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;">Outstanding verbal, presentation and written communication skills.</span></span></li> <li style="margin-top:0in; margin-right:0in; margin-bottom:6.75pt; margin:0in 0in 0.0001pt"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;">Ability to make informed decisions quickly to keep performance on track.</span></span></li> <li style="margin-top:0in; margin-right:0in; margin-bottom:6.75pt; margin:0in 0in 0.0001pt"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;">Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.</span></span></li> <li style="margin-top:0in; margin-right:0in; margin-bottom:6.75pt; margin:0in 0in 0.0001pt"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;">Expertise managing, coaching, and mentoring direct reports.</span></span></li> </ul> </li> </ul> <p style="margin:0in 0in 0.0001pt"> </p> <p><span style="font-family:Arial,Helvetica,sans-serif;"><span style="font-size:14px;"><span style="color: black;">Join us and be part of creating the world’s best play experiences.</span></span></span></p>

Sr. Marketing Manager - Girls Brands

We're sorry - this posting is no longer available.

Date: Jul 7, 2019