Sr Manager eCommerce Merchandising (open to remote)

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.
 

At Hasbro, we’re changing the face of play and entertainment. We’re looking for people who want to explore, experiment, and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity, and inclusion has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years, and we believe the best is yet to come.

In this role, you will be developing, leading, and executing ecommerce merchandising strategies that deliver best-in-class consumer-facing content that drives conversion. Overseeing a team of four, you will partner with marketing and graphics leads to ensure digital content is rich, informative, and on-brand. Do you have strong leadership capabilities, project management skills, an analytical mind, and an outstanding eye for detail? If so, we want to talk to you!

                                                                                                                                         We are open to offering full remote for the right candidate!

A Day in the Life of a Sr. Manager, eCommerce Merchandising

• Leading a team that merchandises digital content on Walmart.com, Target.com and various other top eCommerce sites in the US.
• Partnering with internal Marketers and Hasbro’s Digital Shelf team in crafting product assets that support PDPs, brand pages, digital campaigns, and promotions.
• Overseeing the timely syndication of assets with vendor partners like Syndigo and Whytespyder.
• Monitoring and measuring asset performance data and trends to strategize an action plan to boost content health and SEO.
• Manage a team of merchandisers/graphic designers ensuring on-time robust delivery of content across 35+ retail accounts.
• Art direct creative for PDP, brand pages, banners, and marketing materials.
• Partner with Marketing and Legal teams to ensure creative conforms to brand message and legal guidelines.
• Oversee asset management supporting IP sensitive content ensuring proper release aligned to embargo dates.
• Lead Rich Media program for retail ensuring robust and on-time delivery of EHC.
• Partner closely with Global Ecommerce to understand visual strategies and insights.
• Partner closely with commercial partners to ensure internal asset strategy is in line with retail standards.
• Maintain digital asset catalog keeping detailed record of deliveries, audit corrections and support tickets.
• Receive, process, and track retail deliverables and KPIs.
• Analyze performance metrics through Syndigo and A/B test to evaluate asset performance for EHC merchandising.
• Manage weekly audits with team to ensure robust syndication of digital content, EHC and paid reviews.
• Trouble shoot with external partners to correct syndication or activation issues.
• Deliver regular feedback and coaching to drive employee engagement and performance.

What you'll bring:

• Bachelor’s Degree in a relevant discipline
• Experience in working with retailer eCommerce platforms like Walmart.com, Target.com, Kohls.com etc.
• 5+ years experience in a digital asset management or equivalent
• Experience with managing and optimizing SEO performance
• Previous experience managing direct reports.
• Proficient in Microsoft Office programs (concentrating in Excel/PowerPoint) and Adobe 
• Experience with tracking trends/performance through KPI reporting
• Experience with 3rd party syndication programs such as Syndigo, Whytespyder, Profitero, and Bazaarvoice
• Creative Suite (concentrating in Photoshop/Illustrator).

Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements, and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year-round, Paid Vacation Time and holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving and Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more! #LI-KW10

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.