Sr. Manager, U.S. Regional Marketing Tue Mar 31 02:00:00 CDT 2020 Providence, RI 636431700 30061 Global & Regional Marketing 1 Employee <p>At Hasbro, we are looking for people who are passionate about impacting the future of play and entertainment. We seek individuals who are committed, curious, creative, and who are eager to keep imagination alive on teams that play together and create together. Our values –  community, passion, integrity, creativity and inclusion – help cultivate inspiring, diverse workplaces where teams are built on positivity as much as productivity, and where individuals can do work they love with people they enjoy on brands they believe in, all for a company driven by greater purpose.</p> <p><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif">Hasbro&rsquo;s US Regional Marketing Team has an immediate need for a passionate, results-oriented, innovative marketer to lead key initiatives for the Girls Fashion Brand Portfolio. In this critical role you will lead a team of marketers to drive the development and execution of brand strategy and marketing, including the management of brand financials to achieve revenue and profitability targets for a portfolio of brands. Partnering with internal and external cross functional teams, you will develop and execute integrated consumer and retail programs, ensuring executional excellence while managing brand programs on time and on budget</span></span></p> <h2><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><strong><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif">A Day in the Life of a Senior Manager, US Regional Marketing:</span></span></strong></span></span></h2> <p><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif">Do you enjoy?</span></span></p> <ul> <li> <p><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif">Being responsible for the profitable growth of the Girls Fashion Brand portfolio by developing new go-to-market brand and retail strategies that optimize the brand performance in the US marketplace and achieves financial goals.</span></span></p> </li> <li> <p><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif">Proactively leveraging your own product and market knowledge to build short and long-term business strategies; translates business strategy into implementable action plans for team members</span></span></p> </li> <li> <p><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif">Partnering with US Sales Organization to drive business at retail, including leading sales meeting presentations to customers and developing retailer-specific programs and activations.</span></span></p> </li> <li> <p><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif">Partnering with Licensor organizations to optimize partner initiatives within the brand portfolio, including effective financial communication, and collaborative marketing planning.</span></span></p> </li> <li> <p><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif">Building, executing and managing a fully integrated marketing plan, including consumer communications strategy, comprehensive media plan and consumer promotions.</span></span></p> </li> <li> <p><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif">Develop brand financial strategy including pricing, ship plan and budget management across all categories.</span></span></p> </li> </ul> <h2><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><strong><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif">What you&#39;ll bring:</span></span></strong></span></span></h2> <ul> <li> <p><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif">Bachelors Degree in Marketing, Advertising or related field. MBA strongly preferred.</span></span></p> </li> <li> <p><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif">The ability to demonstrate strategic thought leadership to motivate direct reports and drive a vision for growth, including the ability to build consensus</span></span></p> </li> <li> <p><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif">Proactive approach to tackling problems from different angles and identifying new possibilities to interpret issues, evaluating input from team members and recommending tangible solutions</span></span></p> </li> <li> <p><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif">Functional experience and/or knowledge will include:</span></span></p> </li> <li> <p><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif">Proven ability to transform a strategy and vision into actionable plans in a rapidly-changing fast-paced organization.</span></span></p> </li> <li> <p><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif">Expertise at implementation of a fully integrated marketing plan.</span></span></p> </li> <li> <p><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif">Ability to collaborate and influence cross-functionally.</span></span></p> </li> <li> <p><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif">Ability to effectively maintain and communicate sensitive information</span></span></p> </li> <li> <p><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif">Strong relationship building and maintenance skills.</span></span></p> </li> <li> <p><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif">Outstanding verbal, presentation and written communication skills.</span></span></p> </li> <li> <p><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif">Ability to make informed decisions quickly to keep performance on track.</span></span></p> </li> <li> <p><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif">Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously in a fast paced environment, under tight time constraints and within budget parameters.</span></span></p> </li> <li> <p><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif">Expertise in managing, coaching, and mentoring direct reports.</span></span></p> </li> </ul> <p>&nbsp;</p> <p>&nbsp;</p> <p>Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.</p>

Sr. Manager, U.S. Regional Marketing

At Hasbro, we are looking for people who are passionate about impacting the future of play and entertainment. We seek individuals who are committed, curious, creative, and who are eager to keep imagination alive on teams that play together and create together. Our values –  community, passion, integrity, creativity and inclusion – help cultivate inspiring, diverse workplaces where teams are built on positivity as much as productivity, and where individuals can do work they love with people they enjoy on brands they believe in, all for a company driven by greater purpose.

Hasbro’s US Regional Marketing Team has an immediate need for a passionate, results-oriented, innovative marketer to lead key initiatives for the Girls Fashion Brand Portfolio. In this critical role you will lead a team of marketers to drive the development and execution of brand strategy and marketing, including the management of brand financials to achieve revenue and profitability targets for a portfolio of brands. Partnering with internal and external cross functional teams, you will develop and execute integrated consumer and retail programs, ensuring executional excellence while managing brand programs on time and on budget

A Day in the Life of a Senior Manager, US Regional Marketing:

Do you enjoy?

  • Being responsible for the profitable growth of the Girls Fashion Brand portfolio by developing new go-to-market brand and retail strategies that optimize the brand performance in the US marketplace and achieves financial goals.

  • Proactively leveraging your own product and market knowledge to build short and long-term business strategies; translates business strategy into implementable action plans for team members

  • Partnering with US Sales Organization to drive business at retail, including leading sales meeting presentations to customers and developing retailer-specific programs and activations.

  • Partnering with Licensor organizations to optimize partner initiatives within the brand portfolio, including effective financial communication, and collaborative marketing planning.

  • Building, executing and managing a fully integrated marketing plan, including consumer communications strategy, comprehensive media plan and consumer promotions.

  • Develop brand financial strategy including pricing, ship plan and budget management across all categories.

What you'll bring:

  • Bachelors Degree in Marketing, Advertising or related field. MBA strongly preferred.

  • The ability to demonstrate strategic thought leadership to motivate direct reports and drive a vision for growth, including the ability to build consensus

  • Proactive approach to tackling problems from different angles and identifying new possibilities to interpret issues, evaluating input from team members and recommending tangible solutions

  • Functional experience and/or knowledge will include:

  • Proven ability to transform a strategy and vision into actionable plans in a rapidly-changing fast-paced organization.

  • Expertise at implementation of a fully integrated marketing plan.

  • Ability to collaborate and influence cross-functionally.

  • Ability to effectively maintain and communicate sensitive information

  • Strong relationship building and maintenance skills.

  • Outstanding verbal, presentation and written communication skills.

  • Ability to make informed decisions quickly to keep performance on track.

  • Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously in a fast paced environment, under tight time constraints and within budget parameters.

  • Expertise in managing, coaching, and mentoring direct reports.

 

 

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.


Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island

Job Segment: Marketing MBA, Regional Manager, Manager, Marketing Manager, Marketing, Management

Date: Mar 31, 2020