Assoc Manager Global Brand Marketing Fri Nov 30 02:00:00 CST 2018 Renton, WA 516482800 8006 Wizards of the Coast 1 Employee <p><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><strong>WHAT IS THIS ROLE ALL ABOUT?</strong></span></span></p> <p><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Greetings, brave adventurer! We’re looking for a Brand Marketing mage to join the ranks of our Marketing Guild and help build the future of the realm.  Ready to forge your legendary sword of awareness? Ready to brandish your shield of consumer insights? Venture forth. Wizards of the Coast, creator of Magic: The Gathering and publisher of Dungeons & Dragons, is seeking an <strong>Associate Brand Manager</strong> to oversee planning and execution of global games marketing.  This self-starter should have a passion for and experience in video game marketing which include: product, brand, influencer, and awareness marketing initiatives.</span></span></p> <p> </p> <p><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><strong>DAY TO DAY RESPONSIBILITIES FOR THIS WIZARD </strong></span></span></p> <ul> <li>Work with consumer marketing team on planning and execution for Magic: The Gathering Arena and future digital titles.</li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Take consumer insights and forge then into actions and strategies.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Track effectiveness of marketing campaigns and express them in ongoing reports.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Keep the marketing engine running flawlessly, with no stone unturned and no cracks for tasks to fall through. </span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Make content creator into stars by working on paid influencer campaigns and new creator efforts.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Come with fresh, new marketing ideas each day. Then lead them from ideation through to execution.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Connect with and manage all the right agency and internal partners on creative marketing campaigns.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Be a champion at party support by collaborating with design, engineering, development, community, public relations, video production, and consumer insights teams.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Follow industry trends to continue exploring marketing ideas on the bleeding edge of the industry.</span></span></li> </ul> <p><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">     </span></span></p> <p><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><strong>AM I QUALIFIED? (Knowledge, Skills and Abilities)</strong><br /> <strong>Experience Creating and Casting these Spells:</strong></span></span></p> <ul> <li>2-4 years of experience in consumer marketing (or MBA and 1-3 years).</li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Experience in PC, console, or mobile games marketing recommended.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Creative agency, media agency, or consulting agency experience appreciated.</span></span></li> </ul> <p> </p> <p><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><strong>Knowledge, Abilities and Characteristics of the Ideal Wizard:</strong></span></span></p> <ul> <li>Hands-on experience tracking and reporting on marketing metric.</li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">In-depth knowledge of YouTube and Twitch platforms and influencers.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">The ability to develop go-to-market plans and marketing playbooks.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">High attention to detail and experience with keeping multiple moving pieces of a project on schedule.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Proven ability to effectively communicate with cross functional teams.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Comfortable working in a fast-paced and highly dynamic environment.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Thirst for knowledge and market research.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Passion for both games AND the business of games.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Empathy for gamers and the global gaming community.</span></span></li> </ul> <p><br /> <span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><strong>Education and Training:</strong></span></span></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Bachelor’s degree required, ideally in a marketing or communications discipline.</span></span></li> </ul> <p> </p> <p><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><strong>Travel Requirements (% of time per year) </strong></span></span></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Up to 10% </span></span></li> </ul> <p><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">          </span></span></p> <p><strong><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">We are an Equal Opportunity / Affirmative Action Employer.</span></span></strong></p> <p> </p> <p><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">The above is intended to describe the general content of and the requirements for satisfactory performance in this position.  It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.</span></span></p>

Assoc Manager Global Brand Marketing

WHAT IS THIS ROLE ALL ABOUT?

Greetings, brave adventurer! We’re looking for a Brand Marketing mage to join the ranks of our Marketing Guild and help build the future of the realm.  Ready to forge your legendary sword of awareness? Ready to brandish your shield of consumer insights? Venture forth. Wizards of the Coast, creator of Magic: The Gathering and publisher of Dungeons & Dragons, is seeking an Associate Brand Manager to oversee planning and execution of global games marketing.  This self-starter should have a passion for and experience in video game marketing which include: product, brand, influencer, and awareness marketing initiatives.

 

DAY TO DAY RESPONSIBILITIES FOR THIS WIZARD

  • Work with consumer marketing team on planning and execution for Magic: The Gathering Arena and future digital titles.
  • Take consumer insights and forge then into actions and strategies.
  • Track effectiveness of marketing campaigns and express them in ongoing reports.
  • Keep the marketing engine running flawlessly, with no stone unturned and no cracks for tasks to fall through. 
  • Make content creator into stars by working on paid influencer campaigns and new creator efforts.
  • Come with fresh, new marketing ideas each day. Then lead them from ideation through to execution.
  • Connect with and manage all the right agency and internal partners on creative marketing campaigns.
  • Be a champion at party support by collaborating with design, engineering, development, community, public relations, video production, and consumer insights teams.
  • Follow industry trends to continue exploring marketing ideas on the bleeding edge of the industry.

     

AM I QUALIFIED? (Knowledge, Skills and Abilities)
Experience Creating and Casting these Spells:

  • 2-4 years of experience in consumer marketing (or MBA and 1-3 years).
  • Experience in PC, console, or mobile games marketing recommended.
  • Creative agency, media agency, or consulting agency experience appreciated.

 

Knowledge, Abilities and Characteristics of the Ideal Wizard:

  • Hands-on experience tracking and reporting on marketing metric.
  • In-depth knowledge of YouTube and Twitch platforms and influencers.
  • The ability to develop go-to-market plans and marketing playbooks.
  • High attention to detail and experience with keeping multiple moving pieces of a project on schedule.
  • Proven ability to effectively communicate with cross functional teams.
  • Comfortable working in a fast-paced and highly dynamic environment.
  • Thirst for knowledge and market research.
  • Passion for both games AND the business of games.
  • Empathy for gamers and the global gaming community.


Education and Training:

  • Bachelor’s degree required, ideally in a marketing or communications discipline.

 

Travel Requirements (% of time per year) 

  • Up to 10% 

          

We are an Equal Opportunity / Affirmative Action Employer.

 

The above is intended to describe the general content of and the requirements for satisfactory performance in this position.  It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.


Nearest Major Market: Seattle
Nearest Secondary Market: Bellevue

Job Segment: Branding, Brand Manager, Marketing MBA, Engineer, Marketing, Engineering

Date: Nov 30, 2018

Requisition ID: 8006