Brand Partnership Marketing Manager

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!

What You'll Do:

We are looking for a Brand Partnership Marketing Manager to lead go-to-market campaigns supporting all of Dungeons & Dragons’ third-party product releases.

What You'll Bring:

In this role, you will be responsible for developing and driving marketing strategies that champion our licensed partner products on our official channels across multiple verticals, including – games, merchandise, publishing, media, consumer products, live events, and entertainment. The ideal candidate will work closely with the licensing team to ensure these products are celebrated by fans and positioned for success in the market, while still integrating them into the larger brand strategy of D&D as a whole.

• Develop and launch go-to-market campaigns for D&D licensed product releases on the D&D official channels across multiple verticals, including lifestyle goods, collectibles, entertainment, and more.
• Partner with cross-functional teams such as franchise, digital, retail, and PR to ensure cohesive messaging.
• Run the end-to-end licensor approval process for partner marketing materials to ensure brand alignment and compliance with legal and creative standards.
• Lead strategy for marketing upcoming third-party releases and keep track of all releases in an annual calendar.
• Collaborate with the internal creative team and external creative agencies on asset development.
• Develop campaign concepts that blend D&D’s unique voice with current relevant trends and community interests.
• Establish campaign timelines, track assets, and ensure all work remains on schedule.
• Own third-party marketing budgets and lead resource allocation for campaign development.
• Represent the D&D brand in partner meetings, trade events, and promotional opportunities.

Nice to Have:

• 5+ years of experience in brand marketing for table top roleplaying games, AAA video games, or a related entertainment category; trade marketing experience strongly preferred.
• Proven success in driving multi-channel marketing campaigns.
• Strong project management skills; able to balance multiple initiatives, timeline constraints, and partners simultaneously.
• Outstanding written, verbal, and presentation skills.
• Experience collaborating with both internal collaborators and external agencies.
• Proficiency with Microsoft Office applications, especially PowerPoint and Excel; familiarity with project management tools such as Smartsheet, Asana, or similar is a plus.
• Deep passion for Dungeons & Dragons, gaming, and nerd culture, with a keen awareness of current pop and internet trends.
• Bachelor’s degree or equivalent experience preferred.
  
  
  

We are an Equal Opportunity / Affirmative Action Employer

Wizards of the Coast is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.

The base salary range for this position is $85,800.00 to $148,600.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Our Comprehensive Benefits Package Includes:

• Health & Wellness: Medical, Dental, and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement
• Exclusive Perks: Product Discounts & More!

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