Content and Communications Specialist - Trade Marketing

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!

We are on the lookout for a data-driven Content and Communications Specialist to carry out vital digital communications initiatives in support of the Wizards Play Network (WPN). As an integral part of the WPN team, you will collaborate with content teammates, studio marketing partners, and business development to build high-impact communications that drive awareness for WPN program benefits, onboard new retail partners, and attract new ones.

Are you a dynamic business-to-business professional with both creative and technical expertise within digital worlds, spanning the entire customer journey? Bring hands-on experience in email marketing, content marketing, and engagement analytics to elevate our understanding of retail partners!

What You'll Do:

• Solicit, compile, distribute, and analyze email communications for WPN benefits, programs, and services.
• Collaborate cross-functionally with Trade Marketing, Business Development, and Digital Product to align business and communication strategies.
• Innovate and implement outstanding email campaigns using data to understand partner needs, capture interest, and drive in-store use of WPN benefits and services.
• Develop audience segmentation and implement personalized campaign tactics, delivering engagement through email and web engagement.
• Analyze campaign performance, conduct experiments, and deliver regular performance reports.

What You'll Bring:

• Strong attention to detail, analytical skills, and the ability to translate data into strategic recommendations
• Collaboration skills, both written and spoken, ready to present ideas and analysis to teams, partners, and leadership
• Experience working with global brands, business-to-business marketing, and localized communications
• Comfort with handling multiple data streams and sources of truth to build and validate functional partner details
• Passion for tabletop gaming and retail experiences

Nice to Have:

• 2+ years of work experience in business-to-business marketing, digital communications, and the player acquisition funnel
• Practical knowledge of digital communications platforms and analytics tools, such as HubSpot, Braze, and Google Analytics
• Hands-on experience using an email platform to optimize for key performance metrics and user experience on both mobile and desktop
• 4-year college degree or equivalent experience

We are an Equal Opportunity / Affirmative Action Employer

Wizards of the Coast is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.

The base salary range for this position is $77,969.00 to $99,500.00. The hiring range will vary based on factors such as experience, skills, and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Our Comprehensive Benefits Package Includes:

• Health & Wellness: Medical, Dental, and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement
• Exclusive Perks: Product Discounts & More!

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