Director, Marketing Effectiveness & Testing

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!

Wizards of the Coast is seeking a Director, Marketing Effectiveness & Testing to sit in a growing team responsible for analyzing the impact of marketing for Magic: The Gathering. This role requires a mix of technical expertise, business sense, and leadership, to ensure that data not only advises decision-making but also drives revenue growth and improves partner teams’ success. 
 

A day in the life as a Director, Marketing Effectiveness & Testing on the Marketing Effectiveness team: 
 

Strategic Leadership & Business Impact

• Define and implement a multidisciplinary analytics vision that aligns with MTG’s business goals and varying teams.
• Assist in guiding the development of predictive analytics, insights based on AI, and strategies for automating data to improve media and marketing performance.
• Act as MTG’s leader in marketing analytics and experimentation, staying ahead of industry trends and innovations.
• Be responsible for campaign measurement and benchmarking across sets, ensuring consistency across marketing impact analyses.

Cross-Functional Teamwork & Partner Leadership

• Act as the primary data and analytics advisor for key customers, delivering insights that shape high-impact marketing strategies.
• Collaborate with brand, media, and commercial teams to integrate data-driven thinking into campaign development and execution.
• Deliver high-impact presentations to executive leadership teams, translating complex data into compelling narratives that drive business decisions.
• Establish and maintain executive-level relationships across the business, positioning the team as the hub for any analytical effort coming out of the CMO’s organization.
• Partner with team of data scientists and modelers to drive agenda of advanced analytics and experimentation.

Technology, Tools & Innovation

• Lead all aspects of the selection, implementation, and optimization of analytics tools and partners
• Serve as the marketing lead for the integration of data warehousing, automation, and AI solutions to improve efficiency and predictive capabilities.
• Identify new technologies and methodologies to improve campaign measurement, audience segmentation, and real-time insights.

What You'll Bring

• Proven experience in data analytics, marketing analytics, or related fields, with at least 3-5 years in a leadership role.
• Strong ability to analyze business trends and turn data insights into strategies that drive revenue.
• Outstanding leadership and communication skills, with experience addressing executive teams and high-level partners.
• Experience partnering with data science and advanced analytics teams to provide use cases and inputs for modeling/predictive outputs.

This role will be based in Renton, WA and expected to be in office three days a week.

We are an Equal Opportunity / Affirmative Action Employer

Wizards of the Coast is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.

The base salary range for this position is $152,000.00 to $228,000.00. The hiring range will vary based on factors such as experience, skills, and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Our Comprehensive Benefits Package Includes:

• Health & Wellness: Medical, Dental, and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement
• Exclusive Perks: Product Discounts & More!

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