Influencer Marketing Manager

What You’ll Do: 

• Develop, implement, and grow influencer and creator programs across Dungeons & Dragons products. 

• Identify, evaluate, and recommend content creators that align with brand priorities, ensuring the right voices represent Dungeons & Dragons. 

• Foster strong, long-term relationships with key D&D content creators and influencer agencies. 

• Cultivate a Dungeons & Dragons creator community that is diverse, inclusive, and collaborative. 

• Drive cross-functional coordination to support integrated campaign execution across brand, product, legal, and marketing teams. 

• Provide comprehensive and meticulous program management for content creator initiatives from ideation through execution and reporting. 

• Negotiate and manage influencer contracts with keen attention to business and legal details. 

• Act as a passionate advocate for creators and players alike, maintaining a player-first perspective that champions authenticity and community empowerment 

• Proactively manage issues and crises with sound judgment, sensitivity, and transparency to maintain trust and brand integrity. 

• Develop and consistently track performance metrics and KPIs, leveraging data-driven insights for continuous improvement of creator programs. 

• Innovate and creatively ideate storytelling-driven campaigns that deeply resonate with audiences and elevate creator engagement. 

• Support and implement multiple campaigns, products, and brand initiatives simultaneously. 

• Plan and execute creator activations and events, both virtual and in-person, with a focus on community-building and brand storytelling. 

• Ensure legendary content quality across all initiatives you handle! 

What You’ll Bring: 

• 5+ years of experience in creator relations, influencer marketing, creator partnerships, or brand ambassador management. 

• A strategic mindset paired with a creative heart—able to create and align content creator programs with big-picture brand and business objectives. 

• A track record of successful contract negotiation. 

• Familiarity with legal and compliance considerations in influencer and entertainment marketing. 

• Deep knowledge of the D&D creator community—its leaders, its culture, and its emerging voices. 

• The ability to assess creators for authenticity, brand alignment, and audience engagement—and make data-backed recommendations with confidence. 

• Demonstrated success in establishing clear metrics of success (KPIs) and effectively reporting actionable insights. 

• Stellar organizational skills and prioritization instincts, especially under pressure or across multiple campaigns. 

• Experience planning and executing creator-focused events and activations (virtual and IRL). 

• Exceptional judgment, business acumen, and emotional intelligence in managing public-facing partnerships. 

• Proven ability to work cross-functionally with brand, legal, product, and comms teams. 

• Expertise across platforms—Twitch, YouTube, Instagram, TikTok, X (formerly Twitter), Bluesky, and whatever comes next—and current influencer marketing trends and regulations. 

• Passion for both games AND the business of games. 

Bonus Points: 

• Experience working with or within video game, entertainment, or table-top brands.