Manager Digital Marketing

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!

We are seeking a Web Marketing Manager to lead and implement our web strategy to increase player engagement and conversion from paid media investments. We need a candidate with experience in web marketing, management, and operations that includes: product page creation, delivery, and optimization, campaign management, testing (A/B, multivariate), analysis (Google Analytics), and reporting.

What You'll Do:

• Owning front-end conversion and engagement focused web projects — from gathering of requirements, design, and development to an emphasis on data-informed iterative page and pathing improvements.
• Championing the visitor experience – from developing and implementing testing strategies to identifying trends and insights in performance data that allow for constant improvement to our web presence.
• Publishing web pages in alignment with standard methodologies, collaborators, and marketing leadership. Includes crafting, updating, reviewing, and publishing web content.
• Collaborating with internal teams and leading vendor relationships to deliver innovative website solutions that achieve business goals and set the standard for visitor experiences.
• Owning site testing, metrics, and reporting to achieve performance and business objectives.
• Recommending new content strategies and taking pride in delivering innovative, functional, and compelling visitor experiences.
• Questioning the status quo, encouraging teams to push the boundaries of what’s possible, and ensuring sophisticated journeys and workflows are translated into simple, elegant experiences.
   

What You'll Bring:

• 4+ years of progressive responsibility in a digital marketing role, with an emphasis in product page strategy and delivery.
• 2+ years of web publishing and project management experience.
• Outstanding expertise in developing, publishing, and optimizing landing pages and pathing for paid media campaigns via modern content management systems (CMS).
• Solid understanding of CMS platforms (Contentful), Google Analytics and A/B testing tools, such as Acquia Lift, Google Experiments, Adobe Target, and/or Optimizely.
• Skilled in building strategic plans and technical roadmaps that deliver business impact.
• Understanding of taxonomy development and its relationship to search, SEO, and content strategy.

Compensation Range, Currency USD:

• Starting Pay Range: $103,770
• Pay Range End: $145,860

We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.

In compliance with local law, we are disclosing the compensation range for this role. The range listed is just one component of Wizards of the Coast’s total compensation package for employees. Employees may also be eligible for annual and long-term incentives. In addition, Wizards of the Coast provides a variety of benefits to employees. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Product Discounts, and more.

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