Manager Global Brand Marketing, D&D

Date: May 29, 2018

Location: Renton, WA, US, 98057

Company: Hasbro

Requisition ID: 2852

Job Category: WOTC - Marketing, Brand & Community Management

Business Unit: Wizards of the Coast

Employee Group: 1 Employee

 

WHAT IS THIS ROLE ALL ABOUT?

Come play with us! Fuse your passion for entertainment marketing with the world’s greatest roleplaying game, Dungeons & Dragons, by joining our marketing team as a Marketing Manager. In this position, you will contribute to the Dungeons & Dragons team by participating early in the product development process by defining product strategy, and then you’ll partner with people through the organization to bring those products to market. You will craft product plans and experiential marketing campaigns that bring people together through their shared love of games. You’ll use your creativity and background in games or entertainment marketing to inspire fans to play more Dungeons & Dragons, your team leadership and communication skills to motivate your peers (both in your office and regionally based throughout the world) around a campaign vision, and your attention to detail and organizational skills to execute on campaign projects from planning through delivery.

 

The ideal candidate will have an affinity for games or other lifestyle brands as well as an understanding of pop and geek culture. A passion for Dungeons & Dragons would set the candidate up for even greater success.


DAY TO DAY RESPONSIBILITIES FOR THIS WIZARD

Product and Campaign Planning

  • Develop strategic marketing plans including pricing, promotional, positioning & future product and campaign planning.
  • Coordinate with product specialists and marcom managers to create strategies to achieve brand growth goals. 
  • Analyze the business plans and recommend changes if required, monitor all product trends (including digital distribution and licensed products) and recommend appropriate product innovation or positioning changes to drive higher fan adoption.
  • Collaborate with the research and development team to develop cost control strategies across all product lines.
  • Work with sales/trade marketing/PRH to maximize D&D sales according to our global brand strategy.
  • Monitor user experience and develop strategies to analyze future requirements for new products.

 

Global Product Management

  • Maintain strong knowledge of all product lines and licensees along with key market drivers and primary marketing activities.
  • Develop and maintain relationships with appropriate marketing teams around the globe and develop effective strategies to support the brand’s long-term goals and vision.
  • Develop global marketing initiatives and prepare effective strategies, processes, and best practices that position products for brand growth tailored to key territory needs to ensure optimal support from global partners.
  • Collaborate with global marketing partners to design communication strategies, prepare reports and manage communication with senior management.
  • Evaluate brand performance and develop expansion plans accordingly in coordination with channel and country managers.
  • Administer everyday activities required to maintain product line, perform analysis on same, and recommend improvements as appropriate.

 

Strategic Brand Partnerships

  • Work with internal or external strategic partners including partner brands, companies and departments at Hasbro to bring innovative and brand expanding opportunities into the product portfolio.
  • Work closely with D&D licensing and product development team to identify new partners.


PROBLEM SOLVING
This is an individual contributor position responsible for the development of marketing, promotional, and business plans which need to be reviewed and approved by their manager. This position is empowered to make decisions regarding the execution of these approved plans if they stay within the approved budget and philosophy.  Significant deviations from the plan must be approved by their manager.

 

AM I QUALIFIED?

  • 3-5 years of marketing and/or product development experience required.
  • 2-3 years of support in the brand marketing field preferred.
  • Experience in the video/digital game, hobby game, toy, entertainment, or related field preferred.

 

Knowledge, Abilities and Characteristics of the Ideal Wizard:

  • Proven ability to plan and execute on marketing and/or product plans.
  • Ability to work effectively with and lead diverse groups of people.
  • Good organization, prioritization and time management skills.
  • Good written and oral communication skills.
  • Good analytical skills.
  • Proficient with MS Office products.
  • Strong presentation skills.
  • Knowledge of word-of-mouth marketing and social media in addition to classical marketing preferred.
  • Knowledge of product development processes preferred.
  • Experience working with international partners a plus.
  • Knowledge of geek and pop culture desirable.
  • Knowledge of video games and/or trading card or other hobby games a plus.

 

Education and Training:

  • BA/BS or equivalent experience required, preferably with a concentration in Marketing or related coursework. 


Physical Requirements:

  • Office environment, able to work on computer or phone for long periods of time.

   

We are an Equal Opportunity / Affirmative Action Employer.
The above is intended to describe the general content of and the requirements for satisfactory performance in this position.  It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. Through Hasbro Studios and its film labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).


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