Manager Global Brand Marketing, D&D Thu Jul 26 02:00:00 CDT 2018 Renton, WA 474886500 2852 Wizards of the Coast 1 Employee <p>&nbsp;</p> <p><span style="font-size: 14px;"><strong><span style="font-family: Arial, Helvetica, sans-serif;">WHAT IS THIS ROLE ALL ABOUT?</span></strong></span></p> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Come play with us! Fuse your passion for entertainment marketing with the world&rsquo;s greatest roleplaying game, Dungeons &amp; Dragons, by joining our marketing team as a Marketing Manager. In this position, you will contribute to the Dungeons &amp; Dragons team by participating early in the product development process by defining product strategy, and then you&rsquo;ll partner with people through the organization to bring those products to market. You will craft product plans and experiential marketing campaigns that bring people together through their shared love of games. You&rsquo;ll use your creativity and background in games or entertainment marketing to inspire fans to play more Dungeons &amp; Dragons, your team leadership and communication skills to motivate your peers (both in your office and regionally based throughout the world) around a campaign vision, and your attention to detail and organizational skills to execute on campaign projects from planning through delivery.</span></span></p> <p>&nbsp;</p> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">The ideal candidate will have an affinity for games or other lifestyle brands as well as an understanding of pop and geek culture. A passion for Dungeons &amp; Dragons would set the candidate up for even greater success.</span></span></p> <p><br /> <span style="font-size: 14px;"><strong><span style="font-family: Arial, Helvetica, sans-serif;">DAY TO DAY RESPONSIBILITIES FOR THIS WIZARD</span></strong></span></p> <p><strong><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Product and Campaign Planning</span></span></strong></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Develop strategic marketing plans including pricing, promotional, positioning &amp; future product and campaign planning.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Coordinate with product specialists and marcom managers to create strategies to achieve brand growth goals.&nbsp;</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Analyze the business plans and recommend changes if required, monitor all product trends (including digital distribution and licensed products) and recommend appropriate product innovation or positioning changes to drive higher fan adoption.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Collaborate with the research and development team to develop cost control strategies across all product lines.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Work with sales/trade marketing/PRH to maximize D&amp;D sales according to our global brand strategy.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Monitor user experience and develop strategies to analyze future requirements for new products.</span></span></li> </ul> <p>&nbsp;</p> <p><strong><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Global Product Management</span></span></strong></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Maintain strong knowledge of all product lines and licensees along with key market drivers and primary marketing activities.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Develop and maintain relationships with appropriate marketing teams around the globe and develop effective strategies to support the brand&rsquo;s long-term goals and vision.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Develop global marketing initiatives and prepare effective strategies, processes, and best practices that position products for brand growth tailored to key territory needs to ensure optimal support from global partners.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Collaborate with global marketing partners to design communication strategies, prepare reports and manage communication with senior management.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Evaluate brand performance and develop expansion plans accordingly in coordination with channel and country managers.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Administer everyday activities required to maintain product line, perform analysis on same, and recommend improvements as appropriate.</span></span></li> </ul> <p>&nbsp;</p> <p><strong><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Strategic Brand Partnerships</span></span></strong></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Work with internal or external strategic partners including partner brands, companies and departments at Hasbro to bring innovative and brand expanding opportunities into the product portfolio.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Work closely with D&amp;D licensing and product development team to identify new partners.</span></span></li> </ul> <p><br /> <span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>PROBLEM SOLVING</strong><br /> This is an individual contributor position responsible for the development of marketing, promotional, and business plans which need to be reviewed and approved by their manager. This position is empowered to make decisions regarding the execution of these approved plans if they stay within the approved budget and philosophy.&nbsp; Significant deviations from the plan must be approved by their manager.</span></span></p> <p>&nbsp;</p> <p><strong><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">AM I QUALIFIED?</span></span></strong></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">3-5 years of marketing and/or product development experience required.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">2-3 years of support in the brand marketing field preferred.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Experience in the video/digital game, hobby game, toy, entertainment, or related field preferred.</span></span></li> </ul> <p>&nbsp;</p> <p><strong><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Knowledge, Abilities and Characteristics of the Ideal Wizard:</span></span></strong></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Proven ability to plan and execute on marketing and/or product plans.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Ability to work effectively with and lead diverse groups of people.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Good organization, prioritization and time management skills.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Good written and oral communication skills.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Good analytical skills.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Proficient with MS Office products.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Strong presentation skills.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Knowledge of word-of-mouth marketing and social media in addition to classical marketing preferred.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Knowledge of product development processes preferred.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Experience working with international partners a plus.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Knowledge of geek and pop culture desirable.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Knowledge of video games and/or trading card or other hobby games a plus.</span></span></li> </ul> <p>&nbsp;</p> <p><strong><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Education and Training:</span></span></strong></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">BA/BS or equivalent experience required, preferably with a concentration in Marketing or related coursework.&nbsp;</span></span></li> </ul> <p><br /> <span style="font-size: 14px;"><strong><span style="font-family: Arial, Helvetica, sans-serif;">Physical Requirements:</span></strong></span></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Office environment, able to work on computer or phone for long periods of time.</span></span></li> </ul> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">&nbsp;&nbsp;&nbsp;</span></span></p> <p><span style="font-size: 14px;"><strong><span style="font-family: Arial, Helvetica, sans-serif;">We are an Equal Opportunity / Affirmative Action Employer.</span></strong><br /> <span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">The above is intended to describe the general content of and the requirements for satisfactory performance in this position.&nbsp; It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.</span></span></span></p> <p><span style="font-size:12.0px"><span style="font-family:Arial, Helvetica, sans-serif"><a href="http://www.hasbro.com"><font color="#0066cc">Hasbro</font></a> (NASDAQ: HAS) is a global play and entertainment company committed to <em>Creating the World's Best Play Experiences.</em> From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. Through Hasbro Studios and its film labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by <em>CR Magazine</em>, and has been named one of the World’s Most Ethical Companies® by <em>Ethisphere Institute</em> for the past six years. Learn more at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.hasbro.com%2F&esheet=51120871&newsitemid=20150609006722&lan=en-US&anchor=www.hasbro.com&index=3&md5=1a3366471408237a95829a1b6adeae14" target="_blank"><font color="#0066cc">www.hasbro.com</font></a>, and follow us on Twitter (<a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Ftwitter.com%2FHasbro&esheet=51120871&newsitemid=20150609006722&lan=en-US&anchor=%40Hasbro&index=4&md5=b213f22250cedb45acf2c04f724b17b5" target="_blank"><font color="#0066cc">@Hasbro</font></a> & <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Ftwitter.com%2FHasbroNews&esheet=51120871&newsitemid=20150609006722&lan=en-US&anchor=%40HasbroNews&index=5&md5=c1a66130b69a7e63ed868a76e3fc7bc8" target="_blank"><font color="#0066cc">@HasbroNews</font></a>) and Instagram (<a href="https://instagram.com/hasbro/?hl=en" target="_blank"><font color="#0066cc">@Hasbro</font></a>).</span></span></p>

Manager Global Brand Marketing, D&D

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Date: Jul 26, 2018

Requisition ID: 2852