Marketing Analytics and Measurement Internship(WOTC)

What You’ll Do as a Marketing Analytics and Measurement Intern: 

• Partner with Measurement, Social, and Marketing teams to design and build a suite of campaign dashboards across set launches 

• Develop automated reporting in Tableau and Power BI for executive, tactical, and channel-level audiences 

• Write and optimize SQL queries to extract, transform, and validate marketing, social, CRM, and web performance data 

• Support campaign benchmarking by tracking performance against historical launches 

• Contribute to holdout test readouts and experiment analysis 

• Help standardize KPIs and reporting definitions across paid, owned, and earned channels 

• Translate complex data into clear visual narratives that inform leadership decisions 

What You'll Bring: 

Technical Requirements 

• Strong SQL skills, including joins, aggregations, window functions, and data validation 

• Experience building dashboards in Tableau 

• Experience building reports in Power BI 

• Ability to work with structured marketing datasets such as campaign performance, web analytics, and CRM data 

• Strong data visualization and storytelling skills 

Preferred Qualifications 

• Experience with marketing analytics, experimentation, or campaign measurement 

• Familiarity with digital marketing channels including paid media, social, and web analytics 

• Understanding of A/B testing or basic statistical concepts 

• Passion for gaming, entertainment, or Magic: The Gathering 

Ideal Candidate Traits 

• Analytical and detail-oriented 

• Comfortable working across multiple stakeholders 

• Curious and proactive in identifying insights 

• Able to translate complex data into clear, executive-ready visuals 

Nice to Have 

• Passion for gaming, entertainment, or Magic: The Gathering 

• Familiarity with digital marketing channels (paid, social, web analytics) 

• Understanding of A/B testing or basic statistics 

• Experience with marketing analytics, experimentation, or campaign measurement 

Compensation Range, Currency USD:   

• Undergraduate Interns: $34.00 – $40.00/hour 

Program Details  

• Interview Timeline: February – April  

• Program Dates:  

• Start: Early June (target June 8)  

• End: Late August (target August 21)  

• Commitment: Full-time (40 hours/week)  

• Compensation:  

• Undergraduate Interns: $34.00 – $40.00/hour 

• Final rates communicated during offer process  

• Location: Internship locations vary by role and team. Most opportunities are hybrid or in-office and based in one of Hasbro’s core hubs or satellite offices, including:  

• Pawtucket, RI  

• Seattle, WA  

• Austin, TX  

• Raleigh, NC  

• London, UK  

• Montreal, Canada  

• Hong Kong  

Internship Perks  

In addition to competitive pay and meaningful work, Hasbro interns enjoy a range of perks designed to support well-being, connection, and growth:  

• Employee product discounts across Hasbro brands  

• Paid time off, including a fully paid company-wide summer break in August  

• Volunteer Time Off: 4 paid hours per month to give back through the Team Hasbro volunteer program  

• Access to learning and development resources throughout the summer  

• Opportunities to connect with fellow interns and employees across the company  

These benefits are part of our commitment to creating an inclusive, supportive, and engaging experience for early career talent.  

Why Hasbro  

Hasbro internships are designed as a launchpad for early career talent. Interns are given meaningful responsibility, exposure to senior leaders, and opportunities to explore long-term career paths within the company. Strong performance may lead to consideration for return or full-time roles.  

We are an Equal Opportunity / Affirmative Action Employer  

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.  

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.