Senior Copywriter, Secret Lair

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Date: Jul 25, 2025

Location: Renton, Washington, US

Company: Hasbro

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!

 

We’re hiring a Senior Copywriter to lead creative writing for Secret Lair—Magic’s experimental, collectible sub-brand. This role sits at the intersection of product, brand, and marketing, and helps shape how Secret Lair looks, sounds, and feels in the world.

 

You'll be involved from the beginning. You'll craft visuals through art briefs and build the voice that will be the first contact fans have with the brand. From product listings to flavor text, you'll write the words that connect it all.

 

If you’re ready to help build products that stretch, smash, and redefine the boundaries between game, art, and collectible for a global audience of fans and collectors, we’d love to hear from you!

 

What You'll Do:

Secret Lair is evolving. We’re looking for a writer to help craft its voice and invent what’s next. This role reports to the Senior Product Lead and works closely with creative, product, and marketing from concept to launch.

  • Write sharp, imaginative art briefs that translate product ideas into artist-ready creative direction
  • Deliver flavor text that elevates the final card; align visuals, voice, and worldbuilding
  • Write product copy, sales briefs, and launch assets; headlines, emails, banners, and everything between
  • Help evolve Secret Lair's creative voice and narrative strategy
  • Collaborate with external brands to bring their IPs into Magic through co-branded releases
  • Pitch a steady stream of bold product ideas that expand what Magic can be
  • Help shape Secret Lair’s brand beyond the cards - voice, story, and the weird spaces in between.

 

What You’ll Bring:

  • A portfolio that shows strong creative vision and compelling narratives and writing across formats
  • Experience with launches, brand storytelling, and campaigns anchored by a sharp voice that is adaptable across tones, characters, or partner brands
  • Clear, respectful communication, strong organization, and a team-first approach with attention to detail
  • A love for experimentation and stylistic range: voice, tone, format, and a penchant for rule-breaking
  • A track record of working closely with art directors, product leads, and marketers to bring ideas to life
  • Ability to work fast and flexibly in tools like Slack, Teams, and content management systems
  • A love for our weird, wonderful realms of games, collectibles, and art with passion for Magic and Secret Lair.
  • A spirit of curiosity, boldness, and optimism; Secret Lair swings for the fences!

 

We are an Equal Opportunity / Affirmative Action Employer

Wizards of the Coast is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.

 

The base salary range for this position is $105,400.00 to $158,200.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

 

Our Comprehensive Benefits Package Includes:

  • Health & Wellness: Medical, Dental, and Vision Insurance
  • Time Off to Recharge: Paid Vacation & Holidays
  • Financial Well-being: Generous 401(k) Match
  • Life & Family Support: Paid Parental Leave
  • Giving Back: Volunteer & Employee Giving Programs
  • Level Up Your Skills: Tuition Reimbursement
  • Exclusive Perks: Product Discounts & More!

 

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Job Segment: Copywriter, Writing, Creative

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