Sr Brand Manager

We are looking for a Senior Brand Manager to become part of the Magic: The Gathering team in Renton, WA. This key role focuses on crafting and steering go-to-market campaigns for important Magic releases. You will direct the campaign vision from beginning to completion, making certain every launch provides unified storytelling, impactful player interaction, and clear business impact.  

As an expert in your craft, you will serve as a reliable collaborator to Product, Creative, and Marketing leadership. You will provide clarity, alignment, and drive to complex, cross-functional projects. You will combine broad brand oversight with hands-on leadership to guarantee successful launches worldwide.  

What You'll Do:

• Design and lead top-tier go-to-market campaign strategies for Magic: The Gathering releases and efforts. Convert product vision, player insights, and business aims into a concise, persuasive brief. This brief brings teams together around a unified ambition and plan. 

• Serve as the brand steward and strategic lead for assigned launches. Ensure every touchpoint—from creative development to channel execution—delivers a cohesive, high-quality, and authentic player experience that drives engagement and commercial impact. 

• Encourage, align, and lead cross-functional teams by using the brief to set direction. Establish success metrics and guide decision-making from early concept through launch. Perform post-launch evaluation to ensure campaigns are focused, coordinated, and delivered with excellence. 

Strategic Alignment & Influence 

• Partner closely with Product Marketing and franchise leadership to align campaign strategy with long-term brand, product, and portfolio priorities. 

• Ensure all activations—digital, social, retail, events, partnerships, and community—work together as part of a unified narrative and player journey. 

• Anticipate risks and tradeoffs, proactively solving for complexity and ambiguity in fast-paced launch environments. 

Cross-Functional Leadership 

• Serve as a key liaison bridging Product Marketing, Creative, Lifecycle, PR, Influencer, Community, Regional Marketing, and Sales teams. 

• Drive alignment and decision-making in highly matrixed environments, influencing without direct authority while strengthening relationships. 

• Provide clear direction, feedback, and prioritization to partner teams to keep campaigns on track and passionate about outcomes. 

Channel & Audience Excellence 

• Direct channel strategy in collaboration with functional leads, ensuring each channel activation is tailored to its audience while supporting the overall campaign narrative. 

• Champion a player-first approach, grounding campaign decisions in player insights, behaviors, and community expectations. 

• Ensure global and regional needs are considered early, enabling scalable campaigns with local relevance. 

Performance & Learning 

• Define success metrics and performance indicators in partnership with analytics and lifecycle teams. 

• Evaluate campaign performance, synthesize insights, and share findings that inform future launches and broader brand strategy. 

• Continuously improve campaign efficiency, creativity, and executional excellence. 

What You'll Bring: 

• Bachelor’s degree in Marketing, Business, or a related field. 

• 7–10 years of experience in brand, coordinated, or go-to-market marketing, preferably within gaming, entertainment, or consumer brands. 

• Demonstrated success leading large-scale, multi-channel launches from strategy through execution. 

• Strong critical thinking paired with outstanding communication, storytelling, and collaboration skills. 

• Proven ability to influence cross-functional teams, navigate ambiguity, and drive projects across the finish line. 

• Deep understanding of—or strong passion for—Magic: The Gathering and its diverse global player community is highly preferred.