Sr Manager, Brand Publicity

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Date: Sep 17, 2024

Location: Renton, Washington, US

Company: Hasbro

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!

 

Dungeons & Dragons, the world's greatest roleplaying game, is seeking a dynamic and experienced Sr. Manager of Brand Publicity to join our adventuring party. If you're a seasoned communications pro with the charisma of a bard, the strategic mind of a wizard, and the adaptability of a rogue, consider joining our epic quest to bring the magic of D&D to audiences worldwide!

 

What You'll Do:

 

Under the general direction of the SVP Global Communications, you will lead the following:

  • Strategic Communications & Publicity: Lead day-to-day planning and execution of publicity programs and efforts for Dungeons & Dragons. Help coordinate media relations strategies and activities from news bureau plans to special events, effectively delivering quality press coverage in a wide range of media outlets, collaborating closely with international teams for global coordination.
  • Event Planning and Execution: Assist in planning and execution of product launches, consumer events, fan conventions, virtual events, and management of internal and external vendors.
  • Fan Relations: Support the communications strategy and execution of fan relations.
  • Global Communications Team Support: Support the department with administrative projects such as: facilitating the execution of product mailings and orders, drafting and routing press materials, carefully monitoring articles and reporting media results.
  • Social Media: Support the Social Communications team with PR/social linked programs, including assisting with content approval process and writing post copy for owned social media channels including Facebook, Twitter and Instagram.

 

Education and Experience:

  • Bachelor’s Degree in Communications, Public Relations, Journalism, or equivalent experience.
  • 8+ years of progressive experience in a public relations agency or public relations department, preferably supporting global brands, or equivalent.
     

Functional experience and/or knowledge will include:

  • Expertise at implementation of a global communications/publicity plan.
  • Thorough understanding of social media and passionate fan communities.
  • Strong experience in the entertainment and video game fields.
  • Strong knowledge of the Dungeons & Dragons franchise.
     

Demonstrate strong communication skills

  • Attention to detail and organizational skills
  • Ability to thrive in a fast-paced, service-orientated environment.
  • Exceptional project management skills, including ability to track progress to meet deadlines
  • Partnership/Teamwork – ability to work well with a variety of people, and the flexibility to tackle different roles/responsibilities as things change.
  • Creative mind with a track record of putting new ideas into practice and assessing results.
  • Advanced proficiency with social media platforms and how to implement them into PR and Communications.
  • 25% Travel Required
     

Compensation Range, Currency USD:

  • Starting Pay Range: $104,400
  • Pay Range End: $177,600

In compliance with local law, we are disclosing the compensation range for this role. The range listed is just one component of Wizards of the Coast’s total compensation package for employees. Employees may also be eligible for annual and long-term incentives. In addition, Wizards of the Coast provides a variety of benefits to employees. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Product Discounts, and more.

 

#wizards

We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.

 

In compliance with local law, we are disclosing the compensation range for this role. The range listed is just one component of Wizards of the Coast’s total compensation package for employees. Employees may also be eligible for annual and long-term incentives. In addition, Wizards of the Coast provides a variety of benefits to employees. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Product Discounts, and more.

#Wizards


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