Sr Product Marketing Manager

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!

We are seeking a Senior Product Marketing Manager to join the team that powers the most iconic roleplaying game in the world—Dungeons & Dragons! This role will focus on driving player engagement, product positioning, and strategic alignment across the D&D portfolio, ensuring each release resonates deeply with our players, creators, and broader community.

While you will work closely with GTM teams, your focus will be upstream: identifying product opportunities, crafting narratives, guiding strategy, and ensuring cross-functional alignment to bring compelling experiences to life. If you’re a strategic thinker, storytelling enthusiast, player-first advocate, and seasoned cross-functional partner, this is your chance to help lead the charge in evolving and growing the D&D brand!

What You Will Do

• Own the product marketing strategy for Dungeons & Dragons content and experiences, partnering with Product Management, Brand, and Franchise leadership to define audience-first opportunities and long-term roadmaps.
• Develop player-centric positioning and messaging for key titles, experiences, and programs, grounded in research, insights, and community feedback.
• Collaborate with Brand, Creative, Community, and Publishing teams to help guide campaign narratives, asset development, and product storytelling across multiple touchpoints.
• Be a strategic thought partner to product teams—offering input on feature prioritization, content strategy, and audience impact.
• Drive strategic marketing inputs during early-stage product development (e.g., player personas, competitive insights, ecosystem fit).
• Build internal excitement and alignment by articulating the "why" behind what we make—and for whom.
• Help shape and maintain a marketing voice that reflects the values and passion of the D&D community.
• Influence across levels and functions without direct authority, bringing cross-functional teams together around a shared vision.

What You Will Bring

• Demonstrated ability in product marketing, brand strategy, or related field, preferably in gaming, technology, or consumer products.
• Experience crafting positioning and messaging across both physical and digital products.
• Proven success leading cross-functional collaboration in fast paced environments.
• Outstanding storytelling skills—can translate sophisticated, nuanced products into compelling, emotional narratives.
• Familiarity with Dungeons & Dragons or other tabletop RPGs strongly preferred.
• Comfortable using data and player feedback to inform marketing strategies.
• Ability to thrive in ambiguity and act as a connector between creative, commercial, and product teams.
• Self-starter who can proactively problem solve and offer creative solutions.

Bonus Points For

• Experience working in IP-driven franchises or fan-led communities.
• Background in publishing, gaming, or narrative content industries.
• Knowledge of digital platforms, play systems, and player engagement models.

Compensation Range (USD)

Starting: $104,400

Ending: $193,000

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We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.

In compliance with local law, we are disclosing the compensation range for this role. The range listed is just one component of Wizards of the Coast’s total compensation package for employees. Employees may also be eligible for annual and long-term incentives. In addition, Wizards of the Coast provides a variety of benefits to employees. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Product Discounts, and more.

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