Sr Trade Marketing Manager

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!

As the Senior Marketing Manager, Trade / Retail you will build and implement multiple simultaneous marketing campaigns for our growth channels to drive engagement and new player acquisition with our B2B retailers in our specialty channels for our gaming brands Magic: The Gathering and Dungeons & Dragons. Additionally, responsibilities include marketing planning for large-scale initiatives like annual events.

Lead marketing planning, implementation, and analysis. Collaborate with various teams to efficiently market products to target audience for scalability. This role is ideal for someone with a passion for gaming and experience in B2B channel marketing.

What You'll Do:

• Create support campaigns for new and existing retailers in the Wizards Play Network (WPN) to expand product visibility and new player acquisition.
• Establish and report on critical metrics for marketing initiatives, measuring impact and providing post-mortem analysis.
• Build trade marketing strategies and tactics for Play events for physical retail channels with a focus on player engagement.
• Lead WPN marketing initiatives and events for trade shows.
• Work with outside agencies to plan and build visual assets for annual events.
• Partner with internal cross-functional marketing, sales, design, and global teams on promotion execution alignment, play support materials, displays, and digital assets for in-store and event environments.

What You'll Bring:

• BA/BS or equivalent experience with a concentration in Marketing, Business, or related coursework.
• 5+ years of shown experience in campaign marketing, with a strong preference for experience within the gaming, entertainment, or consumer products industry.
• Experience working with agencies and crafting video content.
• Ability to drive projects forward by providing clear and concise direction/feedback and influencing partners.
• Strong project management abilities; capable of prioritizing and balancing multiple projects simultaneously, under tight time constraints and within budget parameters.
• Well developed, verbal, written and presentation skills and proficiency with Microsoft Office applications.
• An ability to use data to measure the efficiency of campaigns and experiential marketing tactics.
• Has a passion for gaming, especially familiarity with Wizards of the Coast brands (Magic: The Gathering, Dungeons & Dragons) is a strong plus.
• Ability to work onsite at our headquarters in Renton, WA.

Compensation Range (USD):
Starting: $121,700
Ending: $182,500

#wizards

We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.

In compliance with local law, we are disclosing the compensation range for this role. The range listed is just one component of Wizards of the Coast’s total compensation package for employees. Employees may also be eligible for annual and long-term incentives. In addition, Wizards of the Coast provides a variety of benefits to employees. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Product Discounts, and more.

#Wizards