Sr. Director, Brand Management

Magic is in a once-in-a-generation growth arc—from beloved TCG to cultural powerhouse. This is a rare chance for a world-class brand leader to help steer the next era of one of gaming’s most iconic franchises. Your mission: make Magic easier to love—growing the gathering by turning cultural curiosity into lasting fandom and giving longtime players new reasons to fall in love again. 

What You'll Do: 

• Go-to-Market Leadership. Build the global go-to-market through integrated campaign planning with our partnered teams across the business. Drive big ideas that breakthrough and allow our teams globally to rally around for greater player engagement and brand growth. 

• Champion the Magic brand. Be the internal (and partner-facing) champion for the Magic brand—partnering with Magic Studio, Product Marketing, Creative, regional marketing, and Universes Beyond partners to ensure everything we ship feels unmistakably Magic and right for our players and the brand. Transform this into compelling stories, innovative platforms, and campaigns that regions are eager to expand. 

• Global–Regional co-creation. Partner on a global-to-local model that creates globally consistent and locally meaningful work. Invite regions upstream, co-define objectives and success metrics, and provide campaigns that are easy to adapt. Elevate regional breakouts to global where it strengthens the brand. 

• Lead the tripod. Brand (strategy), Creative (tactics/ideas), and Creative Production (make it real)—co-pilot from brief to launch, on time and on budget. 

• Be the fan-insight engine. Fuse brand tracking, social listening, player analytics, cultural signals, and creator intel into sharp tests and simple choices. 

• Inspire and transform your team. Lead, coach, and grow a team of Brand Managers. Build strong cross-functional relationships, be a force for clarity and collaboration, and help drive transformation through new processes, tools, and ways of working that match Magic’s growing ambitions. 

• Tell the story internally. Bring leaders and partners along with clear plans, creative readouts, and impact narratives. 

What You'll Bring: 

• 12+ years leading brand at passion brands—ideally gaming/entertainment/live-ops—with a record of shifting perception and driving outcomes. 

• Portfolio of global, integrated campaigns; expert at toolkits regions love to use. 

• Master orchestrator across paid/owned/earned/creator; fearless brief writer and storyteller. 

• Fan-first instincts + data fluency—turn insight into bold, simple choices. 

• Inclusive people leader: builds diverse, high-performing teams; coaches with candor and care; steady under pressure.