Sr. Marketing Manager

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!

As the Senior Marketing Manager, Trade / Retail you will build and implement marketing campaigns to drive growth, engagement, and brand awareness with our B2B retailers - local hobby game stores, mass retail, and specialty channel retailers for our gaming brands Magic: The Gathering and Dungeons & Dragons.
 

Your responsibilities include planning, implementing, and analyzing marketing initiatives. You will work with product, brand, sales, and creative teams to effectively market our products and programs to diverse customers. This role is ideal for someone with a passion for gaming and experience in B2B channel marketing.
 

What You'll Do:

• Develop and implement trade (retail) marketing strategies and tactics for products in our B2B retail channels, WPN programs, and associated in-store play programs.
• Develop promotions, events, and creative displays that drive traffic and increase consumer awareness within retail spaces.
• Partner with internal cross-functional marketing, sales, design, and global teams on global promotion execution alignment, point-of-sale materials, displays, and digital assets for both in-store and online retail environments.
• Identify and evaluate new opportunities within the mass retail channel to improve brand awareness and engagement.
• Set and report on critical metrics for all channel marketing initiatives, measuring impact and providing post-mortem analysis to guide future campaigns.

What You'll Bring:

• BA/BS or equivalent experience with a concentration in Marketing, Business, or related coursework. MBA preferred.
• 5+ years experience marketing to mass market, specialty, retail brick and mortar, or related field. Strong preference for experience within gaming, entertainment, or consumer products. Previous experience with Amazon, Target, Walmart, or Best Buy a plus.
• Experience working with retail marketing agency design teams to build physical and digital marketing assets.
• Ability to drive projects forward by providing clear and concise direction/feedback and influencing partners.
• Strong project management abilities; capable of prioritizing and balancing multiple projects simultaneously, under tight time constraints and within budget parameters.
• Well developed, verbal, written and presentation skills and proficiency with Microsoft Office applications.
• An ability to use data to measure the efficiency of campaigns and experiential marketing tactics.
• An analytical approach with experience in performance analysis and reporting on marketing initiatives.
• Is a gaming enthusiast and especially familiar with our brands is a strong plus.
• Ability to work onsite at our headquarters in Renton, WA.

Compensation Range (USD):

Starting: $104,400

Ending: $193,000

We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.

In compliance with local law, we are disclosing the compensation range for this role. The range listed is just one component of Wizards of the Coast’s total compensation package for employees. Employees may also be eligible for annual and long-term incentives. In addition, Wizards of the Coast provides a variety of benefits to employees. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Product Discounts, and more.

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