Retail Development Manager

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Date: Sep 18, 2023

Location: Uxbridge, Greater London, GB, UB11 1ET

Company: Hasbro

Wizards of the Coast, (‘WotC’) a subsidiary of Hasbro Inc is one of the world's largest publishers of adventure games, including Magic: The Gathering® Trading Card Game and Dungeons & Dragons® Roleplaying Games.


The Role

We have an exciting opportunity for a Retail Development Manager to actively participate as a member of the Retail Experience Team. The Retail Experience team has the goal to optimize in-store sales along hobby channel, working on our brands and products visibility and accessibility.


The purpose of this role is to leverage the level of quality of our hobby retail network, enhancing our customer base experience, drive strong visibility for WoTC brands and optimize sales in retail environment.

  • Identify key retailers and support them in leveraging their business.
  • Support the recommended sales strategy for WoTC in Hobby Retail with yearly retail development plans.
  • Be the bridge to our direct to retailer program.
  • Create and implement required displays and merchandising solutions in key retail partners across key retailers and markets.
  • Analyze play and sales data to measure the regional performance.


The Retail Development Manager, under the direction of the Retail Experience Manager, will work closely with the Sales and Marketing teams to take the overall brand direction around Premier Set releases and ancillary releases, to execute activations to support the overall sales goals.



  • Provide guidance to our key retailers to optimize in-store sales.
  • Coordinate and provide retail development tasks to our agency.
  • Ensure our key retailers maintain their quality on the long run, drive the quality re-verification process.
  • Refresh merchandising in hobby channel, including POS material design and implementation.
  • Drive release campaigns in hobby channel.
  • Ability to analyze metrics and insights to improve future executions/campaigns. 
  • Execute activations provided by Retail Marketing Manager, Sr Channel Development Manager, Channel Sales Manager and Sr Marketing Manager with strategic retail partners.


Key Skills:

  • Strong Communication and negotiation skills. 
  • Cross-Functional Collaboration:
  • Go to market experience, especially in hobby retail.
  • Strong creative judgement and eye for detail
  • A great attitude​: be ready to roll up your sleeves and operate in a highly collaborative, fast-paced environment.
  • A passion for gaming/entertainment media
  • Team player
  • Graphic skills are appreciated.



  • 3 to 5 years of Retail experience. 
  • Ideally a background in Gaming/Video Games/Entertainment.
  • Fluent in English is essential and Spanish would be an advantage.
  • BA or BS Degree (In lieu of degree, 5 years of relevant work experience). 


Our Values

  • Be legendary: practice excellence, improve on our legacy, create awesomeness. 
  • Build a well-rounded crew: inclusivity and diversity in both our teams and games.
  • Delve into dungeons: embrace challenges with openness and creativity.
  • Don’t split the party: agree or disagree but commit. Collaborate and have respect for each other.
  • It takes a multiverse: we are driven by the lifelong satisfaction of our fans.


We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.

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