Brand Manager Wed Jan 23 00:00:00 CST 2019 S�o Paulo, São 532529600 9615 Global & Regional Marketing 1 Employee <p><span style="color: rgba(0, 0, 0, 0.6); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: -apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400; word-spacing: 0px; float: none; display: inline !important; white-space: pre-line; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World&#39;s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company&#39;s Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families.</span></p> <p style="background: 0px 0px rgb(255, 255, 255); margin: 0px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgba(0, 0, 0, 0.75); text-transform: none; line-height: 1.4285; text-indent: 0px; letter-spacing: normal; font-family: -apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400; word-spacing: 0px; vertical-align: baseline; white-space: normal; box-sizing: inherit; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">&nbsp;</p> <p style="background: 0px 0px rgb(255, 255, 255); margin: 0px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgba(0, 0, 0, 0.75); text-transform: none; line-height: 1.4285; text-indent: 0px; letter-spacing: normal; font-family: -apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400; word-spacing: 0px; vertical-align: baseline; white-space: normal; box-sizing: inherit; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;"><strong style="background: 0px 0px; margin: 0px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; font-size: 14px; font-weight: 600; vertical-align: baseline; box-sizing: inherit;">Principais Responsabilidades:</strong></p> <p style="background: 0px 0px rgb(255, 255, 255); margin: 0px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgba(0, 0, 0, 0.75); text-transform: none; line-height: 1.4285; text-indent: 0px; letter-spacing: normal; font-family: -apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400; word-spacing: 0px; vertical-align: baseline; white-space: normal; box-sizing: inherit; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">&nbsp;</p> <p style="background: 0px 0px rgb(255, 255, 255); margin: 0px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgba(0, 0, 0, 0.75); text-transform: none; line-height: 1.4285; text-indent: 0px; letter-spacing: normal; font-family: -apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400; word-spacing: 0px; vertical-align: baseline; white-space: normal; box-sizing: inherit; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">- Elabora&ccedil;&atilde;o de an&aacute;lise estrat&eacute;gica de mercado,</p> <p style="background: 0px 0px rgb(255, 255, 255); margin: 0px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgba(0, 0, 0, 0.75); text-transform: none; line-height: 1.4285; text-indent: 0px; letter-spacing: normal; font-family: -apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400; word-spacing: 0px; vertical-align: baseline; white-space: normal; box-sizing: inherit; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">- Suporte estrat&eacute;gico de an&aacute;lises futuras (NPD) &nbsp;junto aos gerentes de marca,</p> <p style="background: 0px 0px rgb(255, 255, 255); margin: 0px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgba(0, 0, 0, 0.75); text-transform: none; line-height: 1.4285; text-indent: 0px; letter-spacing: normal; font-family: -apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400; word-spacing: 0px; vertical-align: baseline; white-space: normal; box-sizing: inherit; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">- Elabora, demanda e orienta os gerentes das marcas para a realiza&ccedil;&atilde;o de pesquisa de mercado e an&aacute;lise da concorr&ecirc;ncia.</p> <p style="background: 0px 0px rgb(255, 255, 255); margin: 0px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgba(0, 0, 0, 0.75); text-transform: none; line-height: 1.4285; text-indent: 0px; letter-spacing: normal; font-family: -apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400; word-spacing: 0px; vertical-align: baseline; white-space: normal; box-sizing: inherit; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">- Gerenciamento de campanhas para todas as marcas e acompanhamento de KPI&rsquo;s junto a ag&ecirc;ncia</p> <p style="background: 0px 0px rgb(255, 255, 255); margin: 0px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgba(0, 0, 0, 0.75); text-transform: none; line-height: 1.4285; text-indent: 0px; letter-spacing: normal; font-family: -apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400; word-spacing: 0px; vertical-align: baseline; white-space: normal; box-sizing: inherit; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">- Controle de budget das campanhas,</p> <p style="background: 0px 0px rgb(255, 255, 255); margin: 0px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgba(0, 0, 0, 0.75); text-transform: none; line-height: 1.4285; text-indent: 0px; letter-spacing: normal; font-family: -apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400; word-spacing: 0px; vertical-align: baseline; white-space: normal; box-sizing: inherit; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">- Aprova&ccedil;&atilde;o do planejamento de m&iacute;dia de todas as marcas da cia.</p> <p style="background: 0px 0px rgb(255, 255, 255); margin: 0px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgba(0, 0, 0, 0.75); text-transform: none; line-height: 1.4285; text-indent: 0px; letter-spacing: normal; font-family: -apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400; word-spacing: 0px; vertical-align: baseline; white-space: normal; box-sizing: inherit; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">- Data driveness encontrando uma melhor efici&ecirc;ncia nas campanhas digitais.</p> <p style="background: 0px 0px rgb(255, 255, 255); margin: 0px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgba(0, 0, 0, 0.75); text-transform: none; line-height: 1.4285; text-indent: 0px; letter-spacing: normal; font-family: -apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400; word-spacing: 0px; vertical-align: baseline; white-space: normal; box-sizing: inherit; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">- Interface com o time de E-com para uma melhor efici&ecirc;ncia nas campanhas de m&iacute;dias digitais;</p> <p style="background: 0px 0px rgb(255, 255, 255); margin: 0px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgba(0, 0, 0, 0.75); text-transform: none; line-height: 1.4285; text-indent: 0px; letter-spacing: normal; font-family: -apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400; word-spacing: 0px; vertical-align: baseline; white-space: normal; box-sizing: inherit; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">- Acompanhamento da &aacute;rea de Customer Service da Cia;</p> <p style="background: 0px 0px rgb(255, 255, 255); margin: 0px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgba(0, 0, 0, 0.75); text-transform: none; line-height: 1.4285; text-indent: 0px; letter-spacing: normal; font-family: -apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400; word-spacing: 0px; vertical-align: baseline; white-space: normal; box-sizing: inherit; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">- Forte interface com o time regional e global de m&iacute;dia.</p> <p style="background: 0px 0px rgb(255, 255, 255); margin: 0px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgba(0, 0, 0, 0.75); text-transform: none; line-height: 1.4285; text-indent: 0px; letter-spacing: normal; font-family: -apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400; word-spacing: 0px; vertical-align: baseline; white-space: normal; box-sizing: inherit; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">&nbsp;</p> <p style="background: 0px 0px rgb(255, 255, 255); margin: 0px; padding: 0px; outline: 0px; border: 0px currentColor; border-image: none; color: rgba(0, 0, 0, 0.75); text-transform: none; line-height: 1.4285; text-indent: 0px; letter-spacing: normal; font-family: -apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400; word-spacing: 0px; vertical-align: baseline; white-space: normal; box-sizing: inherit; orphans: 2; widows: 2; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">&nbsp;</p>

Brand Manager

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families.

 

Principais Responsabilidades:

 

- Elaboração de análise estratégica de mercado,

- Suporte estratégico de análises futuras (NPD)  junto aos gerentes de marca,

- Elabora, demanda e orienta os gerentes das marcas para a realização de pesquisa de mercado e análise da concorrência.

- Gerenciamento de campanhas para todas as marcas e acompanhamento de KPI’s junto a agência

- Controle de budget das campanhas,

- Aprovação do planejamento de mídia de todas as marcas da cia.

- Data driveness encontrando uma melhor eficiência nas campanhas digitais.

- Interface com o time de E-com para uma melhor eficiência nas campanhas de mídias digitais;

- Acompanhamento da área de Customer Service da Cia;

- Forte interface com o time regional e global de mídia.

 

 


Job Segment: Branding, Brand Manager, Manager, Marketing Manager, TV, Marketing, Management, Creative

Date: Jan 23, 2019

Requisition ID: 9615

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