Trade Marketing Executive

As the Trade Marketing Executive, you will support the Trade Marketing Function on BTL Executions (Customer and Vendor Facing), Promotions, Sales Development & Sales Analytics.

Additionally, this role will cover Key Account Management activities for our FAN and Departmental Stores channels.

What You’ll Do:

Trade Marketing

• Execute end to end BTL A&P plan basis aligned objectives with Marketing to drive synergies between ATL & BTL plans
• Align and execute SOP for smooth A&P processing for internal teams, vendors and key stake holders – ensuring minimum delays as per plan
• Anchor and drive monthly reconciliation of BTL A&P spends against annual budget with finance team & line manager.
• Build & Drive mechanism to measure and evaluate all major BTL spends
• Evaluate various events driven by key accounts – collaborate with the events which will help to drive our larger plans
• Build strong communication pipeline for communicating all promotions and plans, through Trade Bulletin & Marketing Decks.
• Anchor the sales MIS templates through Hasbro MIS team.
• Anchor successful execution of NPD plans and drive frequent reviews with the team to analyze and act on key sales agendas.
• Develop launch decks comprising of all products and initiatives to support launches across channels.
• Develop solutions to increase visibility for all key initiatives - the plans need to coincide with the larger marketing plans - to drive maximum visibility and generate recall
• Efficiently use available resources and invest in proven strategies to drive maximum impact through BTL campaigns within allocated budgets

Key Account Management

• Key interface between the category buyers for the accounts handled and the internal stake holders.
• Analyze market needs and develop account plans.
• Liaise with the buyers/merchandising managers to negotiate ops to be run in the account nationally/regionally.
• Responsible for customer management, sales growth & market share of for the account.
• Ensure on time NPD’s, promotions, stocks ins and quick response to identified problems.
• Leverage his understanding of the retailers / customers and their ways of working to drive Customer Delight.
• Responsible for secondary sales development for all assigned product categories, Distribution management.
• Create, implement, execute and manage marketing and promotional campaigns and activity through the partner.
• Regularly provide channel partner information and business activity to the internal team and deliver monthly sales forecast updates on a weekly basis.
• Work closely and maintain strong working relationship with Sales and Marketing Team to ensure greater channel sales development and sell through contribution.
• Maintain steady in-store visits to ensure implementation of brand presence and visibility for driving brand turns.

What You’ll Bring: 

• Prior experience in Key Account Management and/or Trade Marketing
• In-depth Knowledge of operations of sales operations and channel dynamics
• Effective communication & Negotiation skills
• Networking and influencing ability
• Planning & Analytical Skills
• Microsoft Office / IT skills
• High on initiative/bias for Action
• People Skills
• Integrity & Commitment
• Team Player.
• Achievement oriented
• Presentation Skills
• Attention to Detail

#LI-Hybrid

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