Senior Influencer Manager

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.
 

The Role

We are on the lookout for a proactive and passionate individual to join our Digital Games Team as a Senior Manager of Influencer Relations. This role is perfect for someone eager to shape and grow the influencer management craft and department.

What You'll Do

• Influencer Strategy & Relations: Drive the Digital Games teams brand initiatives by developing and executing influencer strategies, managing relationships, overseeing agencies, planning go-to-market strategies, budgeting, and ensuring cross-functional alignment.
• Relationship Building: Cultivate and maintain strong, ongoing relationships with key influencers and talent. Apply these connections to establish us as a leader in influencer and talent partnerships.
• Talent Management: Identify and engage influencers and talent for brand and advertising partnerships. Support their growth and development through direct relationships and work alongside internal partners across the company on cross company agreements and support opportunities.
• Influencer Marketing Support: Develop and drive implementation of tools and resources to support influencer marketing efforts.
• Performance Analysis: Track and analyze the success of influencer initiatives, sharing standard processes to optimize future activations.
• Event Management: Build and implement innovative event concepts, ensuring successful project and event management.
• Data-Driven Insights: Use data and research to support decisions, drive new ideas, showcase success and optimization to improve overall influencer marketing strategies.
• Team Collaboration: Partner with various teams to roll out strategic influencer initiatives, manage both global and U.S. influencer relations, and coordinate marketing activities and events throughout the year.
• Gifting & Booking Admin: Lead all aspects of influencer and talent gifting, including packaging and messaging compliance. Handle booking administration, including finance, travel, and reporting.
• External Coordination: Work with external partners such as agencies, vendors, and platforms to optimize output, build efficiencies, share best practices and meet needs.
• Presentation & Reporting: Build and present decks for internal /external meetings and recap campaigns.

What You'll Bring

• Proven track record in influencer marketing with a creative approach and a history of enhancing consumer engagement.
• Exceptional attention to detail, initiative, and critical thinking skills.
• 5+ years of experience managing external talent and relationships.
• 3+ years in conceptualizing and implementing unique event activations.
• Preferred experience in brand, entertainment, or related influencer management.
• Demonstrated ability to manage multiple projects under tight deadlines with various partners.
• Strong relationship-building skills with both internal and external partners.
• Deep understanding of business objectives and the role of influencer marketing in achieving tangible results.
• Excellent presentation, communication, project management, and problem-solving skills.
• Ability to build dynamic relationships with partners in gaming, talent agencies, media, and more.
• BA/BS degree in marketing, communications, or a related field.
• Entrepreneurial mentality with a focus on action and results
• Someone who thrives in innovative, unstructured environments.
• Flexible, resourceful, energetic, and collaborative!

Pay Transparency (In USD):

Start Pay Range: $104,400

End Pay Range: $193,000

Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements, and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Paid Vacation Time and holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving and Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

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