Senior Key Account Manager

Date: 2 Jun 2024

Location: Warsaw, Warsaw, PL

Company: Hasbro

Are you looking for a sales role in fast-growing business? Do you get excited by the thought of working for the world’s leading play and entertainment company in a continuously evolving, truly omnichannel environment? Do you want to work with iconic brands like NERF, PLAY-DOH, MONOPOLY, TRANSFORMERS, MY LITTLE PONY, and huge global licensed properties like MARVEL and STAR WARS? Then you have come to the right place!

  

Hasbro SA, Switzerland is dedicated to manufacturing and distributing a diverse range of toy, game, and leisure products across global markets. In support of Hasbro SA's network of affiliate distributors (“HET and HIT”), Hasbro Poland Sp. z o.o. provides sales and marketing services designed to support the performance of Hasbro SA's appointed distributors, particularly focusing on maximizing HET and HIT’s sales in Poland.


 [RG1]@Elena - Is this wording still up to date? Peppa Pig is missing and the Power Rangers brand is now licensed out. 

The role of the Senior Key Account Manager is responsible for:

  • Liaising directly and providing guidance to a portfolio of strategic accounts
  • Developing strategies for top customers, maximising HET and HIT’s sales in accordance with approved joint business plans 
  • Helping HET and HIT achieve set sales and profit targets for the market.

 

Responsibilities/ Tasks:

Sales Management: 

  • Contributing to recommending, setting and supporting implementation of the overall sales strategy for Value/Discounters channel 
  • Drive and support HET and HIT’s business in Value/Discounters customer portfolio, taking a broader view of the overall commercial priorities, sharing and recommending best practice as appropriate and leading cross departmental projects 
  • Identifying and championing continuous improvement in assigned customer portfolio including supporting new business and sales growth opportunities for HET and HIT and new ways to better meet customer needs  
  • Lead sales terms discussions in line with overall approved sales strategies and budgets 

 

Account Management

  • Play a lead role in the Hasbro One voice approach across retail, maximizing Hasbro brand visibility across Value/Discounters channel
  • Embracing and executing HET and HIT’s regional channel strategy in the Value/Discounters channel
  • Acting as lead market for Value/Discounters customers and work in partnership with regional directors to maximise HET and HIT’s business
  • Working in partnership with retail marketing teams to ensure toolkits are executed with key retail partners in line with HET and HIT’s brand and business priorities
  • Understanding & fully utilizing models for analysing customer profitability to aid HET and HIT’s decision making
  • Building outstanding relationships with senior buyers in Value/Discounters area 
  • Delivering the individual account business plans to ensure they meet both Hasbro and customer objectives and reflect the overall approved sales and brand strategies of HET and HIT
  • Building and developing business relationships with the key customers based on: 
    • Turnover (value and volume), market share 
    • Distribution / channel assortment / customer listing target 
    • Customer profitability  
    • Customer plan, forecast accuracy within business planning tools
  • Financial Measures and Impact: business unit and customer sales objectives, customer allowances and investment budget control 
  • Responsible for recommending customer investments within predefined budgets 
  • Orders, invoices, deliveries - monitor orders and shipments in line with stock availability   
  • Support developing and recommending country/channel/customer plans 
  • Manage customer’s information flow on sales, stocks, payments 
  • Responsible for forecasting customer sales and executing new products launches/listings of HET and HIT
  • Identify new opportunities for the brand and POS/activities 
  • Responsible for the implementation of the consumer promotional campaigns 
  • In partnership with regional & local leadership ensure all retailer business planning KPIs are accurately planned, tracked & recorded effectively 

 

Retail Activation: 

  • Develop and recommend appropriate sales, promotional, ranging and in store merchandising sales strategies to achieve near and medium-term Hasbro goals for customer portfolio 
  • Partner with marketing to ensure full understanding and execution of Hasbro Brand strategies and plans

  

Skills, Qualifications, Experience:

  • 5+ years’ commercial senior sales management experience preferably with a background in FMCG and online experience
  • Computer Literacy, including; Outlook, Word, PowerPoint, Excel as well as SAP (or AS400)
  • Advanced negotiation skills/presentation skills – strong aptitude for development into account management
  • Strong business acumen and ability to build and execute JBPs
  • Aptitude to use retailer systems
  • Ability to manage difficult relationships
  • Good communication and listening skills