AM E-Commerce, Fans Channel (Transformers)

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Date: Mar 11, 2026

Location: Shanghai, Shanghai, CN

Company: Hasbro

About Hasbro

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS,Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by3BL Media, one of the World's Most Ethical Companies byEthisphere Instituteand one of the 50 Most Community-Minded Companies in theU.S.by the Civic 50. For more information, visithttps://corporate.hasbro.com

 

Manage distributors and TF-TTC product lines, and work closely with distributors to formulate the TTC business strategy for medium- and long-term plans. Explore and expand the fan base business, increase TTC's sales volume and VM, and achieve the goal of steady and healthy sales growth.

 

  • Have a good grasp of how the collectibles toy market works ,and can support the line manager and fans distributor closely in better driving growth of TTC business and guide clients to make medium- and long-term TTC plans.
  • Help TTC biz contribute more VM to provide various solutions, and help customers improve sell-through and channel solutions.
  • To build sustainable business model and formulate clear product launch and sales strategies, including the breakdown of annual, quarterly, and monthly sales targets. And  build a clear and visible business review mechanism.
  • Management of distributors' sales terminals: Online terminals include Tmall, JD.com, and distributors' self-operated retail terminals; offline terminals include some physical shopping mall stores.
  • Formulate annual activity plans, display arrangements and consumer membership mechanisms for terminals; enhance the image and attractiveness of TTC products through high-quality activities and terminal displays. Meanwhile, play a role in cross-departmental communication, lead retail development in TTC's end-consumer communication and store retail planning, and ultimately help consumers establish the concept and consumption stickiness of the Transformers high-end product line.
  • Communicating with platform directly to pull in promotional resources.
  • KPI set and management with distributor.
  • Expenses controlling in sales allowance and A&P.
  • Sales and products forecast initiative to the channels
  • Coordinate with departments including Marketing, Logistics, Finance and Legal to advance the progress of various projects.
  • Coordinate with departments including Marketing, Logistics, Finance and Legal to advance the progress of various projects.
  • Possess a keen insight into market conditions, consumer/fans feedback and trends in the collectible toys market, and be able to extract effective and important information to support business growth.

  

CORE COMPETENCIES:

Professional Know-how

  • Bachelor’s degree or above (Ecommerce background is a plus).
  • Minimum 3 years (Preferably with collectible toys market business experience)
  • Online(TMALL/JD) experience is preferred

 

Work Effectiveness & Adaptability:

  • Able to work under pressure.
  • To be detail, accurate and discipline.
  • Open to learn, agility to change.

 

Problem Analysis & Decision Making:

  • Sound analytical and numerical skills.
  • Good at excel
  • Capable to think independently and try to work with solutions

 

Interpersonal effectiveness & Teamwork:

  • Actively listen to and show respect for the ideas, opinions, and views of others.
  • A persuasive, confident and effective communication style, both verbal and written at all levels with a large number of internal stakeholders.
  • Fluent English & Mandarin.
  • Proactive in external communication

  

Hasbro is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech.

 

The organization’s culture supports open-mindedness, creative and commercial flair, honesty and integrity, and a strong commitment to team spirit.

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