Assoc Manager e-Commerce

About Hasbro 

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.   

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.  

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.    

Key Responsibilities:

• Have a good grasp of how the collectibles toy market works ,and can support the line manager and fans distributor closely in better driving growth of TTC business and guide clients to make medium- and long-term TTC plans.
• Help TTC biz contribute more VM to provide various solutions, and help customers improve sell-through and channel solutions.
• To build sustainable business model and formulate clear product launch and sales strategies, including the breakdown of annual, quarterly, and monthly sales targets. And  build a clear and visible business review mechanism.
• Management of distributors' sales terminals: Online terminals include Tmall, JD.com, and distributors' self-operated retail terminals; offline terminals include some physical shopping mall stores.​

• Formulate annual activity plans, display arrangements and consumer membership mechanisms for terminals; enhance the image and attractiveness of TTC products through high-quality activities and terminal displays. Meanwhile, play a role in cross-departmental communication, lead retail development in TTC's end-consumer communication and store retail planning, and ultimately help consumers establish the concept and consumption stickiness of the Transformers high-end product line.
• Communicating with platform directly to pull in promotional resources.
• KPI set and management with distributor.

• Expenses controlling in sales allowance and A&P.
• Sales and products forecast initiative to the channels
• Coordinate with departments including Marketing, Logistics, Finance and Legal to advance the progress of various projects.

CORE COMPETENCIES:

Professional Know-how

• Bachelor’s degree or above (Ecommerce background is a plus).
• Minimum 3 years (Preferably with collectible toys market business experience)
• Online(TMALL/JD) experience is preferred

Work Effectiveness & Adaptability:

• Able to work under pressure.
• To be detail, accurate and discipline.
• Open to learn, agility to change.

Problem Analysis & Decision Making:

• Sound analytical and numerical skills.
• Good at excel
• Capable to think independently and try to work with solutions

Interpersonal effectiveness & Teamwork:

• Actively listen to and show respect for the ideas, opinions, and views of others.
• A persuasive, confident and effective communication style, both verbal and written at all levels with a large number of internal stakeholders.
• Fluent English & Mandarin.
• Proactive in external communication
• Possess a keen insight into market conditions, consumer/fans feedback and trends in the collectible toys market, and be able to extract effective and important information to support business growth.
  
  

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