Brand Manager

Date: Feb 9, 2021

Location: Shanghai, Shanghai, CN

Company: Hasbro

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection.


Wizards of the Coast is a subsidiary of Hasbro, Inc. and the world's largest publisher of adventure games. 


The Brand Marketing Leader for China will lead the planning for the Wizards’ China business in the areas of Brand Development and Storytelling based on consumer insights.

The role is based in Shanghai.


What you'll do

  • Develop China attuned brand messaging, positioning, storytelling, and other associated marketing themes to ensure the most optimal brand awareness and recognition growth for China.
  • Champion and lead brand and storytelling initiatives needed for China success to HQ-based marketing, consumer insights and design teams.
  • Keeping ahead of industry trends to continue exploring and exploiting marketing ideas at the bleeding edge of the industry.
  • Strong ability to advocate for optimal resources/investment in China to drive robust long-term brand revenue and profitability.
  • Create yearly plans and goals for growing China brand awareness across Wizards’ brands in China.
  • In partnership with brand manager lead execute the most optimal marketing mix for each China: digital, social, customer communications, events, sponsorships, roundtables, media partnerships, etc.
  • Establish and run rhythms of business with related regional and HQ teams to ensure the delivery and achievement of committed goals and ensuring high China mindshare.


What you'll bring

  • 5+ years sales experience in marketing for consumer categories with preferred focus on collectibles/ gaming/ entertainment.
  • Drive for results: setting clear goals along with leading and coaching team towards achievement of those goals.
  • Financial acumen: management of budget across different countries.
  • Bachelor’s degree from a four-year college required with fluency in English with Chinese fluency preferred.
  • Ability to juggle and manage multiple priorities under tight project deadlines required.


Highly Desired:

  • Hobby channel gaming experience.  Paper based or digital
  • P&L management understanding (financial/business acumen)
  • Familiarity with Wizards products a huge plus – particularly Magic: the Gathering. .


Travel Requirements (% of time per year)             

  • 25% to 30% travel.  Regional markets and WotC HQ in Seattle, WA


We are an Equal Opportunity / Affirmative Action Employer.

The above is intended to describe the general content of and the requirements for satisfactory performance in this position.  It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

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