Manager Marketing Licensing

About Hasbro 

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.   

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.  

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn

• Be the brand and consumer expert of assigned brands. Understand, protect, and champion the brand DNA. Working under the guidance of Direct Manager build programs that will resonate with the consumer base to drive market share and revenue growth, to achieve agreed objectives and financial targets.
• Implement and execute franchise led long-range plans through targeted content & brand marketing campaigns in conjunction & collaboration with Commercial teams (Content Sales, Toy & Games, Consumer Products, Publishing, Location Based Entertainment, Promotions, Direct to Retail)
• Regularly review brand & consumer products performance: Review account listings, and weekly Sell Through data.
• Brand social media account and consumer community management. Manage marketing agency to build brand awareness and enhance IP activation. Manage consumer community, engage with fans to understand their needs and insight on products.
• Be an effective partner with category managers to ensure that brand objectives are achieved. Communicate Brand, Product and Marketing information, and participate in the formulation of retailer plans to assist in maximisation of brand performance in Key Accounts. Present product and marketing plans to key customers as required in support of CM team.

• Understand business needs and licensee products development strategy, plan for relevant brand events to drive IP activation, and execute retail activities with key partners to assist licensees in developing retail business.
• To maximize and coordinate total retail investment in the franchises from all partners and licensees and to sell this opportunity to brick & mortar retailers and ecommerce platforms.
• To ensure the Hasbro franchises are top of mind with key retailers and all relevant information (ranges /content etc.) are provided in a timely fashion.
• To work closely with local division to develop and execute channel specific solutions across all categories.