e-Commerce Manager

At Wizards of the Coast, a wholly-owned subsidiary of Hasbro, we connect people around the world through play and imagination.

What Is This Role About?
- Base in China, this role will oversee the running of Wizards of the coast (WOTC) wechat store
- Make recommendations in the development of China e-Commerce strategy and execute them

Day to Day Responsibilities For This Wizard:
- Implement and monitor full year business plan with trade partner/distributor as developed by APAC e-Commerce manager
- Work with trade partner/distributor to ensure appropriate SKU is merchandised on WOTC online channel(s), ensure WOTC brand(s) is/are presented according to our branding philosophy and a positive customer experience is delivered to players by meeting the agreed service level
- Work with marketing team to provide localized content for trade partner/distributor, to promote MTG wechat store by designing content to commerce tactics, to include wechat store into wider marketing activities
- Plan digital campaigns and monitor digital spend on platform and relevant external platform
- Prepare sales report, review campaign performance (e.g: Traffic, PV, conversion rate, ROI on media spend) and provides analysis that includes local insights and quarterly China ecommerce trend update
- Build strong & close partnership relationship with the various marketplaces and trade partner/distributor

Experience Creating and Casting these Spells:
- Strong ecommerce background with 5+ years experience in working with a trade partner and marketplaces (TMALL/JD) 
- Experience working in major ecommerce platform (e.g: Alibaba, JD) or trade partner
- Experience in the Entertainment and/or Games industry is a plus

Knowledge, Abilities and Characteristics of the Ideal Wizard:
- Native Chinese
- Fluent in Business English - written and spoken
- Strong commercial & negotiation skills
- Strong influencing skills
- Excellent planning ability
- Organized self-starter
- Excellent communication ability
- Team player

Education and Training:
- Degree level education with business, commerce, marketing or sales related field

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