Sr Brand Manager

Date: Nov 4, 2020

Location: SG

Company: Hasbro

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection.

 

Wizards of the Coast, a subsidiary of Hasbro, Inc., and the world's largest publisher of adventure games.

The Regional Dungeons &Dragons (D&D) Lead for APAC is responsible for leading the regional strategy, planning and execution for the marketing and management of the D&D brand. This role is based in Singapore.

 

RESPONSIBILITIES:

  • Grow the D&D brand and community across APAC through the construction and optimization of an integrated business plan resulting in a cohesive multi-year strategy leveraging regional and headquarter stakeholders for success.
  • Plan, create and drive a compelling marketing campaign for D&D to drive continuous engagement for tabletop and digital community across APAC.
  • Drive D&D brand recognition across APAC through ownership of storytelling through the customer journey across channels.
  • Strong ability to advocate for optimal resources and investment for D&D in APAC to drive robust long-term brand awareness, development and engagement.
  • Hire, develop and coach a diverse and high performing team with a strong culture of excellence, respectful professionalism and ethical business practices.

 

MAJOR ACCOUNTABILITIES:

 

  1. Grow D&D brand and community across APAC through the construction and optimization of an integrated business plan resulting in cohesive multi-year strategy leveraging regional and headquarter stakeholders for success. (50%)
  • Create and drive data-driven acquisition plans to increase the size of D&D community across APAC.
  • Create yearly budgets and monthly forecasts for revenue and attach metric growth in partnership with Commercial Team.
  • Establish and run rhythms of business across team and stakeholders to ensure the delivery and achievement of committed goals.

 

  1. Drive APAC long-term growth through ownership of storytelling through the customer journey across channels. (25%)
  • Plan and execute on the most optimal marketing mix for D&D in each APAC country: digital, social, customer communications, events, sponsorships, roundtables, media partnerships, etc.
  • Drive consistency across content in terms of style, quality and tone of voice and optimized for search and user experience across channels including online, social media, email, mobile and video.
  • Provide related datapoints to HQ based teams to ensure high APAC mindshare for D&D growth.

 

  1. Strongly advocate for the most optimal resources/ investment in APAC to drive robust long-term brand awareness, development and engagement while leading with a strong culture of excellence, professionalism and ethical business practices. (25%)
  • Leverage cross region knowledge to contribute to strategy development and execution planning.
  • Develop effective internal (to Wizards and Hasbro) and external partnerships rhythm of business to anticipate, communicate and advocate for growth opportunities in a highly dynamic industry and marketplaces.  This includes leading and influencing teams across company on the solution formulation for the specific cultural, legal, environmental and economic challenges across region that may affect Wizards’ business in APAC.
  • Model and coach for high achieving, respectful and ethical culture at all levels of an organization both regionally and at HQ.

 

Qualifications:

-7+ years marketing experience consumer categories with preferred focus on collectibles/ gaming/ entertainment.

-Drive for results: setting clear goals along with leading, influencing and coaching a matrixed remote team towards achievement of those goals.

-Proven track record of creating and executing integrated marketing campaigns that include digital advertising, lead nurture programs, live events and social media.

-Financial acumen (budget, forecast accuracy, ROI, OPEX accountability).

-Bachelor’s degree from a four year college required with fluency in English with additional Asian languages fluency preferred.

- Ability to manage budget and juggle and manage multiple priorities under tight project deadlines required.

 

Highly Desired:

  • 3+ years people leadership experience with demonstrated capabilities to hire, grow, develop and manage talent.
  • Recent proven digital marketing experience.
  • Hobby channel gaming experience.  Paper based or digital
  • Familiarity with Wizards products a huge plus – particularly Dungeons& Dragons.

 

We are an Equal Opportunity / Affirmative Action Employer.

 

 


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