Sr Brand Writer

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.
 

Hasbro is hiring a Senior Brand Writer to lead written content creation for our DTC fan business, hasbropulse.com. This writer will set the strategy for Hasbro Pulse’s online Product Detail Pages (PDP), as well as concept and write a wide range of web content that engages our fan community while accelerating traffic and conversion.

What You’ll Do:

• DTC CONTENT STRATEGY: Evolve Hasbro Pulse into a world-class fan destination through impactful, data-supported creative and consistent performance tracking.
• SEO OPTIMIZATION: Analyze content trends, SEO reports, and fan community trends with a focus on creating high-demand content
• BRAND COPYWRITING: Craft on-brand content based on consumer research and shepherd traffic- and conversion-driving storytelling across all branded digital media touchpoints—blogs, articles, scripts, social posts, product naming, packaging, instructions, etc.
• COLLABORATION & ADVOCACY: Partner with visual strategists, UI/UX designers, testing and SEO analysts, marketing, product design, global translations, and other teams across the organization to ensure content is aligned with overall strategy and processes.
• GROWTH MINDSET: Welcome challenges as opportunities and sustain an adaptable, resilient approach, constantly seeking new ways to improve and deliver outstanding results

What You’ll Bring:

• Proven experience in D2C digital content strategy and fan-focused copywriting
• Avid fan of Hasbro brands, franchises, and licensed partnerships
• Proven track record of delivering work on time and independently managing multiple projects at various stages of development
• Outstanding writing and editing skills that reflect attention to detail and a focus on grammar
• Seeking individuals who are motivated and driven to excel in a fast-paced work setting
• Extensive knowledge of strategies to optimize a brand's/item's standing on the digital shelf
• Strong collaboration and communication skills to work with cross-functional teams

Compensation Range (USD):

Starting: $66,300

Ending: $130,200

Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements, and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Paid Vacation Time and holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving and Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.