Sr. Data Scientist, Paid Media and Marketing

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!

We are looking for a Senior Data Scientist to join the Predictive Analytics team at Hasbro! This team is responsible for analytics in the domains of forecasting, pricing, and media. The data ecosystem is complex, and we are seeking a team member to support Hasbro marketing initiatives.

The primary directive for this role is to partner with Marketing to develop the measurement and forecasting of marketing initiatives, such as paid acquisition and lifecycle measurement. The Senior Data Scientist will build lifetime value (LTV) and retention predictive models to understand the behavior of our users, analyze the efficiency of marketing investment through attribution and media mix modeling, and build marketing reporting infrastructure. Come join our growing analytics team!

A Day in the Life of a Sr. Data Scientist:

• Collaborate with Global Media and Player Lifecycle teams and develop data solutions to support marketing activities, specifically, LTV forecasting, regression-based models to estimate the efficiency of investments and models to increase user retention (e.g., next best action).

• Develop, maintain, and optimize dashboards and reporting tools to track and visualize key performance metrics across owned, earned, and paid channels.

• Provide insights to marketing and product teams, helping to design and execute experiments to move recommendations forward based on company goals (e.g., player growth, marketing ROAS).

What You'll Bring:

• Proven ability to analyze digital marketing effectiveness and user lifecycle metrics, and author predictive models.

• Understanding of digital marketing channels (Email, SMS, push, SEO, SEM, Social, etc.).

• Familiarity with multi-touch attribution and media mix models, personalization, and customer journey.

• A deep understanding of statistical analysis (e.g., hypothesis testing, experimentation, regressions). Ability to perform analysis in Python.

• Proficiency in SQL and visualization tools (Tableau, Power BI). Experience with GA4 is a plus.

• Ability to communicate findings and tell a story with data to a variety of audiences.

We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.

In compliance with local law, we are disclosing the compensation range for this role 109,000 to 202,000. The range listed is just one component of Wizards of the Coast’s total compensation package for employees. Employees may also be eligible for annual and long-term incentives. In addition, Wizards of the Coast provides a variety of benefits to employees. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Product Discounts, and more.

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