Commercial Director

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection.

That’s where you come in! As the Japan Commercial Director at Wizards of the Coast, you will lead and transform the company’s local operations, driving revenue growth, brand visibility, and community engagement across all Wizards products and franchises—including Magic: The Gathering and Dungeons & Dragons. This role requires a seasoned, bilingual commercial leader with deep knowledge of the TCG industry, a proven track record of managing and developing teams, and the ability to combine strategic leadership with hands-on management of sales, trade marketing, WPN, and partnerships to ensure Wizards’ long-term success in the Japanese market.

What You'll Do:

• Develop and execute local go-to-market strategies that achieve sales, profitability, and growth objectives for Japan.
• Manage relationships with distributors, retailers, and e-commerce platforms to optimize product availability and sell-through.
• Lead and mentor a high-performing sales team to achieve ambitious goals.
• Identify new business opportunities and determine the best strategies to compete in the market.
• Analyze market trends and customer feedback to inform product development and marketing strategies.
• Monitor and report on sales performance, adjusting tactics as necessary to ensure flawless execution of our plans.
• Collaborate with cross-functional teams to successfully implement sales initiatives and campaigns.
• Forecast demand and manage sales planning in coordination with global supply chain and finance teams.
• Work cross-functionally to implement organized play initiatives and experiential activations to grow the player base.

Strategic Leadership and Market Growth:

• Serve as the senior representative of Wizards of the Coast in Japan, ensuring alignment with corporate strategy and values.
• Own the full Japan commercial strategy across Hobby, Mass, E-commerce, and Distributor channels.
• Develop and implement a 3-year market expansion plan aligned with global GTM priorities.
• Translate global business objectives into locally relevant initiatives, product priorities, and channel programs.
• Identify new opportunities for growth, including retail expansion, store-within-a-store partners, organized play growth, and new business models.
• Build, mentor, and lead a high-performing local team across sales, marketing, and operations.
• Collaborate with regional and global teams to align Japan’s strategy with global initiatives and launches.
• Develop annual business plans, budgets, and performance metrics.
• Lead, mentor, and performance-manage the local team, improving capability, accountability, and execution rigor.

What You’ll Bring:

• 10+ years of experience in sales and marketing leadership within the entertainment, TCG industry, gaming, or consumer products industry.
• Strong understanding of retail, distribution, and e-commerce in the Japanese market.
• Outstanding leadership and team management skills.
• Solid knowledge of the Japanese market and consumer behavior.
• Ability to develop and implement strategic plans with a focus on results.
• Excellent communication and interpersonal skills.
• Fluent in both Japanese and English (business-level written and spoken).
• Deep knowledge of the Trading Card Game ecosystem, including retailers, distributors, organized play, competitors, and consumer behavior is desired.
• Strong analytical, planning, and communication skills.

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About Wizards of the Coast

Wizards of the Coast develops and publishes legendary games that inspire creativity, forge friendships and build communities of global fans. A division of Hasbro, a leading games, IP and toy company (NASDAQ: HAS), Wizards delivers premium experiences for gamers across tabletop, video games, and digital platforms based on both new and time-honored brands, including its best-known franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS, and from Hasbro’s unparalleled portfolio of thousands of iconic marks.

Wizards’ diverse studio network includes first-party developers Archetype Entertainment, Invoke Studios, Atomic Arcade and Skeleton Key as well as co-venture and license partners. Headquartered in Renton, Washington, Wizards fosters world-class talent to create unforgettable play experiences on all platforms. To learn more about Wizards, visit https://company.wizards.com or Wizards of the Coast on LinkedIn

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