Manager Trade Marketing

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories, and brands across established and inventive platforms. We’re looking for people who want to explore, experiment, and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity, and inclusion has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 90+ years and we believe the best is yet to come.

We are looking for “Trade Marketing Manager” for our Japan toys and games marketing team based in Tokyo, Japan.

Trade Marketing Manager will be mainly responsible for creating trade marketing strategies, managing BTL marketing investment budget, implementing the strategies in our channels, and working very closely with brand marketing team as well as sales team.

A day in the life of Trade Marketing Manager:

• Create annual trade marketing strategies inline with company goals and direction
• Work closely with brand marketing team to align strategies and BTL activities with brand guidelines and brand objectives.
• Partner with key account team to understand each channel/customer’s objectives and JBPs as well as BTL needs and align BTL plans accordingly
• Develop BTL POSM materials with external creative and BTL agencies
• Execute instore branding, events, touch&try activities with coordination and permission of customers and stores
• Lead, supervise and train merchandisers end to end including planning, budget, merchandisers store visit plan, communication, permission, and reporting
• Plan trade marketing investment budgets by brand, channel, month, activities and track the progress very closely
• Prepare product catalogues both printed and online

What You’ll Bring

• Bachelor's degree in relevant field
• Min 5 years of experience in marketing (preferably in trade marketing)
• Fluent in both English and Japanese
• Sophisticated analytical/Excel/PC skills

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status or any other legally protected status.