Analyst Media Analytics
Date: 15-Jun-2022
Location: Uxbridge, Greater London, GB
Company: Hasbro
Analyst Media Analytics
Specific Responsibilities/ Tasks:
- Understand the needs of the key Entertainment Analytics stakeholder groups: TV Content Sales Services, Digital & Social, Brand & Marketing Services
- Provide insights through data analysis to fulfil stakeholder needs.
- Curate actionable applicable insights, such as Brand Health information, and assist with the creation of stakeholder presentations and reports.
- Identify opportunities for automation and retiring manual report work through the use of dashboards.
- Build, maintain and improve dashboards for reporting and analysis. Working closely with the Advanced Analytics team to ensure efficient data automation.
- Professional development in predictive analytics.
Skills, Qualifications, Knowledge, Ability and Behaviours required:
- Previous experience working in TV, media or entertainment essential
- Strong understanding of the television industry, including research terminology and methodology,and the convergence of traditional linear and newer VOD platforms.
- Proficiency with social and digital intelligence tools for major platforms (YouTube, Facebook, Twitter, Instagram & TikTok
- Excellent written and verbal communication skills – experience working with business stakeholders and senior leaders
- Demonstrated ability to deliver on business research asks from plan to presentation
- Advanced Excel capabilities, including topics like lookup and database formulas, macros and automation.
- Basic conceptual understanding of databases and basic SQL skills is an advantage
- Experience using visualisation tools such as Google Data Studio, PowerBI or Tableau is a must
- Experience with Google Analytics is also desired, but not essential.
This role will be based in Capper Street, London.