Associate Brand Manager

Date: Nov 2, 2020

Location: Uxbridge, Greater London, GB, UB11 1ET

Company: Hasbro



<span style="font-family:"Times New Roman",serif"><span style="font-family:"Calibri",sans-serif">We’re looking for an Associate Brand Manager mage in the UK to join the ranks of our Marketing Guild and help build the future of the realm. 


<span style="font-family:"Times New Roman",serif"><span style="font-family:"Calibri",sans-serif">Wizards of the Coast, creator of Magic: The Gathering TCG & Digital Games; and publisher of Dungeons & Dragons, is seeking an Associate Brand Manager to help with the planning and execution of our UK product launches.  The candidate should have experience in marketing high-profile, multiplatform games, and product marketing experience in a customer-focus entertainment or software company.


What you'll do:

  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Calibri",sans-serif">Develop best-in-class product marketing plans and campaigns for Tabletop products in the UK in coordination with the Sr Brand Manager - EU, and in alignment with the with the Magic franchise strategy.
  • Orchestrate the execution of consumer marketing strategies to bring TCG products to the UK market in cooperation with EU cross-functional teams.
  • Partner with the rest of the EU Marketing team in the execution of on-going consumer acquisition marketing strategies and plans to meet business and revenue objectives in the market.
  • Work with the Sr Brand Manager – EU to regularly provide detailed and prioritized data-driven marketing requirements based on analysis of consumer/market insights, to ensure the product/service delivers exceptional user experiences.
  • Deliver presentations and updates to internal stakeholders and the EU senior leadership team.


<span style="font-family:"Times New Roman",serif"><span style="font-family:"Calibri",sans-serif">What you'll bring:

  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Calibri",sans-serif">Educated to degree level in Business or Marketing disciplines essential
  • Direct experience in physical/digital product marketing, ideally with a leading digital game/entertainment/service-oriented company
  • Strong understanding of, and appreciation for geek and gaming culture, previous knowledge of Magic: The Gathering products is a plus
  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Calibri",sans-serif">Evidence of ability to persuade and influence
  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Calibri",sans-serif">Ability to write effective briefs
  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Calibri",sans-serif">Ability to interpret and utilize a media plan effectively
  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Calibri",sans-serif">Experience of writing and delivering effective presentations


<span style="font-family:"Times New Roman",serif"><span style="font-family:"Calibri",sans-serif">Travel Requirements <span style="font-family:"Calibri",sans-serif">(% of time per year)            

  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Calibri",sans-serif">Up to 5%


<span style="font-family:"Times New Roman",serif"><span style="font-family:"Calibri",sans-serif">Time Expected to Reach Full Performance Level in Position:

  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Calibri",sans-serif">3 months


<span style="font-family:"Calibri",sans-serif">Physical Requirements:

  • <span style="font-family:"Calibri",sans-serif">Office/home office environment, a<span style="font-family:"Calibri",sans-serif">ble to work on computer or phone for long periods of time.


<span style="font-family:"Times New Roman",serif"><span style="font-family:"Calibri",sans-serif">The above is intended to describe the general content of and the requirements for satisfactory performance in this position.  It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

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