Brand Manager Thu Jun 27 02:00:00 CDT 2019 Uxbridge, Grea 562240900 11887 Global & Regional Marketing A Fixed Term Contract <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries.  Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for Direct/FOB sales in Europe. Hasbro UK Ltd ('the Company')  provides sales, marketing and other services to HET and HIT in the United Kingdom and Ireland.</span></span></p> <p> </p> <p style="margin: 0cm 0cm 0pt;"><span style="background: white;"><b><font color="#000000"> </font></b></span></p> <p style="margin: 0cm 0cm 0pt;"><span style="background: white;"><b><font color="#000000">Role Responsibilities:</font></b></span></p> <p style="margin: 0cm 0cm 0pt;"><span style="background: white;"><b><font color="#000000">Brand Management</font></b></span></p> <ul> <li><span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">• To be the brand and consumer expert, inspire confidence with support from Senior Brand Manager and develop excellent knowledge on areas of relevance to their brands<br /> • Understand brand performance: listings, NPD, Rate of Sale, media delivery<br /> • Understand Global brand and product plans and any global research<br /> • Report on licensor product plans and performance as required under licensor agreements<br /> • Work collaboratively and develop partnership with key licensees to maximise licensee sales through marketing and retail activation<br /> • Build an effective partnership with the sales services teams to ensure that brand objectives are achieved and influencing what happens in each retailer on brands in line with Hasbro SA strategy<br /> • Keep the wider business informed of brand activities and how they would be expected to affect Hasbro SA's forecasts<br /> • Brief Marketing Services on POS, planogramming and catalogue requirements and ensure their implementation<br /> • Work alongside Sales services on the delivery of key brand events during the year including feature wall and cross category events<br /> • Develop strong relationships with key customers of Hasbro European Trading BV<br /> • Develop local marketing plan for brands for Hasbro SA approval: media, consumer and retail promotions, events, in-store, PR.<br /> • Lead the Hasbro SA approved branded play strategy for relevant brands, working closely with BL&P to maximise the opportunity<br /> • Brief Retailer preview rooms, toy fairs and sample requirements<br /> • Presentation of brand strategies and products at previews, PR and retailer events<br /> • Create competitive operational marketing plans for recommendation to Hasbro SA - by brand to include: range plans (domestic and FOB); distribution strategy; advertising and promotional strategy; brand commercials encapsulated in the TLP (profit and loss) to meet HRTs budget target<br /> • Implement communication plans including ensuring global adverts are ready to air in local market and manage play out and transmission, approved media plans, leveraging 3rd parties including licensors, HPG, promotional and PR activity in line with Hasbro SA strategy<br /> • Localise global web sites and develop approved additional local web requirements</span></span></span></span><br /> <span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"> </span></span></span><br /> <span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"> <b>Budget and Inventory Management</b></span></span></span><br /> <span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"> • Manage Hasbro SA approved brand budgets and approved marketing A&P spend with strong commercial acumen<br /> • Work closely with Retail & Inventory Planning dept. to manage forecasting / inventory and SAR meetings for category in line with Hasbro SA strategy<br /> • Monitor ongoing media plan vs stock availability and performance</span></span></span><br /> <span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"> </span></span></span><br /> <span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"> <b>Skills, Knowledge & experience:</b></span></span></span><br /> <span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"> Educated to degree level or equivalent. Business or Marketing disciplines preferred</span></span></span></li> </ul> <ul> <li><span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Experience in a sales & marketing commercial environment</span></span></span></span></li> <li><span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Evidence of delivering effective plans, products and marketing communications programmes as part of a team</span></span></span></span></li> <li><span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Experience of managing a profit and loss account (TLP)</span></span></span></span></li> <li><span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Experience of writing and delivering effective presentations</span></span></span></span></li> <li><span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Project management experience</span></span></span></span></li> <li><span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Excellent verbal & written communication skills</span></span></span></span></li> <li><span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Ability to write effective briefs including ability to probe and challenge</span></span></span></span></li> <li><span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Ability to evaluate effectiveness of plans and programmes</span></span></span></span></li> <li><span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Evidence of ability to persuade and influence</span></span></span></span></li> <li><span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Ability to interpret a media plan</span></span></span></span></li> <li><span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Solution focussed</span></span></span></span><br /> <span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"> </span></span></span></li> </ul> <p style="margin: 0cm 0cm 0pt;"><span style="background: white;"><b><font color="#000000">Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries.  Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for Direct/FOB sales in Europe. Hasbro UK Ltd ('the Company') provides sales, marketing and other services to HET and HIT in the United Kingdom and Ireland.</font></b></span></p> <p style="margin: 0cm 0cm 0pt;"><span style="background: white;"><b><font color="#000000"> </font></b></span></p> <p style="margin: 0cm 0cm 0pt;"><span style="background: white;"><b><font color="#000000">Role Responsibilities:</font></b></span></p> <p style="margin: 0cm 0cm 0pt;"><span style="background: white;"><b><font color="#000000">Brand Management</font></b></span></p> <ul> <li><span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">• To be the brand and consumer expert, inspire confidence with support from Senior Brand Manager and develop excellent knowledge on areas of relevance to their brands<br /> • Understand brand performance: listings, NPD, Rate of Sale, media delivery<br /> • Understand Global brand and product plans and any global research<br /> • Report on licensor product plans and performance as required under licensor agreements<br /> • Work collaboratively and develop partnership with key licensees to maximise licensee sales through marketing and retail activation<br /> • Build an effective partnership with the sales services teams to ensure that brand objectives are achieved and influencing what happens in each retailer on brands in line with Hasbro SA strategy<br /> • Keep the wider business informed of brand activities and how they would be expected to affect Hasbro SA's forecasts<br /> • Brief Marketing Services on POS, planogramming and catalogue requirements and ensure their implementation<br /> • Work alongside Sales services on the delivery of key brand events during the year including feature wall and cross category events<br /> • Develop strong relationships with key customers of Hasbro European Trading BV<br /> • Develop local marketing plan for brands for Hasbro SA approval: media, consumer and retail promotions, events, in-store, PR.<br /> • Lead the Hasbro SA approved branded play strategy for relevant brands, working closely with BL&P to maximise the opportunity<br /> • Brief Retailer preview rooms, toy fairs and sample requirements<br /> • Presentation of brand strategies and products at previews, PR and retailer events<br /> • Create competitive operational marketing plans for recommendation to Hasbro SA - by brand to include: range plans (domestic and FOB); distribution strategy; advertising and promotional strategy; brand commercials encapsulated in the TLP (profit and loss) to meet HRTs budget target<br /> • Implement communication plans including ensuring global adverts are ready to air in local market and manage play out and transmission, approved media plans, leveraging 3rd parties including licensors, HPG, promotional and PR activity in line with Hasbro SA strategy<br /> • Localise global web sites and develop approved additional local web requirements</span></span></span></span><br /> <span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"> </span></span></span><br /> <span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"> <b>Budget and Inventory Management</b></span></span></span><br /> <span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"> • Manage Hasbro SA approved brand budgets and approved marketing A&P spend with strong commercial acumen<br /> • Work closely with Retail & Inventory Planning dept. to manage forecasting / inventory and SAR meetings for category in line with Hasbro SA strategy<br /> • Monitor ongoing media plan vs stock availability and performance</span></span></span><br /> <span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"> </span></span></span><br /> <span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"> <b>Skills, Knowledge & experience:</b></span></span></span><br /> <span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"> Educated to degree level or equivalent. Business or Marketing disciplines preferred</span></span></span></li> </ul> <ul> <li><span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Experience in a sales & marketing commercial environment</span></span></span></span></li> <li><span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Evidence of delivering effective plans, products and marketing communications programmes as part of a team</span></span></span></span></li> <li><span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Experience of managing a profit and loss account (TLP)</span></span></span></span></li> <li><span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Experience of writing and delivering effective presentations</span></span></span></span></li> <li><span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Project management experience</span></span></span></span></li> <li><span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Excellent verbal & written communication skills</span></span></span></span></li> <li><span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Ability to write effective briefs including ability to probe and challenge</span></span></span></span></li> <li><span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Ability to evaluate effectiveness of plans and programmes</span></span></span></span></li> <li><span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Evidence of ability to persuade and influence</span></span></span></span></li> <li><span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Ability to interpret a media plan</span></span></span></span></li> <li><span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Solution focussed</span></span></span></span><br /> <span style="background: white;"><span style="font-style: normal;"><span style="font-weight: normal;"> </span></span></span></li> </ul>

Brand Manager

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Date: Jun 27, 2019

Requisition ID: 11887