E-commerce Marketing Manager

Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries.  Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for Direct/FOB sales in Europe. Hasbro UK Ltd ('the Company')  provides sales, marketing and other services to HET and HIT in the United Kingdom and Ireland.

E Com Marketing Manager
We are looking for an eCommerce Marketing Manager who can bring a wealth of experience of working in digital marketing eCommerce with a demonstrated track record of achieving a high level digital shopping experience.
You will have extensive experience working with Amazon advertising platforms and a history of demonstrated success in the development / execution of various commercial marketing plans at one time.


Responsibilities:
Responsible for the design, execution, measurement, and continuous optimisation of initiatives and annual Hasbro commercial plan(s) across EMEA eCommerce channels to ensure delivery of defined ROI targets:

• Manage PurePlay platforms, including Amazon, to achieve business targets
• Work with your eCommerce channel team across EMEA to build on site activation plans that drive brand conversion on pure play and clicks sites.
• Set targets and benchmarks prior to commercial program execution and provide post-program analysis to key stakeholders.
• Manage day-to-day A&P budget and develop the business case to secure incremental investments based on historical program performance and future opportunity
• Build quarterly test plan to assess new commercial programs and inform ongoing investment optimisation.
• Design, implement and constantly revise the product content creation standards (copy, imagery, video, etc); SEO optimised towards search engines and Amazon
• Collaborate with internal teams, as well as independently manage agencies to deliver best-in-class digital shelf execution – a) product content creation: including copywriters, translations, SEO, rendering, photography, video, etc, and b) product content syndication, as required.
• Own and develop syndication processes and frameworks for leveraging content and assets with internal teams, and all Hasbro distributors.
• Engage with cross-functional subject matter experts to incorporate best practices into the digital shelf
  
   

Skills And Experience:

• Bachelors degree in marketing, data management or business related discipline
• Demonstrated ability in ROI analysis and commercial program optimisation
• Deep understanding of business systems operations and process to manage product data. Examples: Stybo., / PIM. SAP, Showpad, DAM. etc
• Experience cooperating / driving external agencies and internal teams.
• SEO content optimization knowledge, mainly on Amazon
• Ability to multi-task and manage multiple internal and external stakeholders concurrently
• Demonstrated ability to drive improvement of digital KPIs, data management and data quality processes
• Strong interpersonal, analytical, and project-management skills.
• Must be detail-oriented and deadline focused. Creative thinking, problem solving, and the ability to innovate
• Experience in a B2B environment an advantage

Our Values

• Jump in muddy puddles: Be adventurous and brave in driving our business results while never forgetting we are a company built on play. 

• Knowing is half the battle: Be grounded by a strong command of the facts and work with integrity, resilience and a sense of purpose. Help Hasbro become better while we perform well

• Contribute to the community chest: Support our communities to leave the world, our planet and society a better place for generations to come

• Don’t split the party: Act as one team that supports a unified vision, debate, decide and commit to a plan of action and pursue it boldly.

• Friendship is magic: Create diverse and inclusive communities where all feel welcome and unified in the shared joy of storytelling and play

• Be legendary: practice excellence, improve on our legacy, create awesomeness

We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.