Senior Influencer & Community Manager Mon Sep 02 00:00:00 CDT 2019 Uxbridge, Grea 587750900 15487 Wizards of the Coast 1 Employee <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Wizards of the Coast, (‘WotC’) is one of the world's largest publisher of adventure games, including Magic: The Gathering® Trading Card Game and Dungeons &amp; Dragons® Roleplaying Games. Hasbro SA, which is based in Delemont Switzerland, sells WotC products in Europe through its distributor Hasbro European Trading BV, (‘HET’). WOTC Europe is part of this local Hasbro entity and provides services to HET.</span></span></p> <h3 style="margin: 0cm 0cm 0pt;"><strong><font><font color="#000000">WHAT IS THIS ROLE ALL ABOUT?</font> (POSITION PURPOSE)</font></strong></h3> <p style="margin: 0cm 0cm 0pt;"><font color="#000000">&nbsp;</font></p> <p style="margin: 0cm 0cm 0pt;"><font color="#000000">Greetings, brave adventurer! We&rsquo;re looking for a Senior Influencer &amp; Community Marketing mage to join the ranks of our Marketing Guild and help build the future of the realm.&nbsp; Ready to forge your legendary sword of engagement? Ready to brandish your shield of community sentiment? Venture forth. </font></p> <p style="margin: 0cm 0cm 0pt;"><font color="#000000">&nbsp;</font></p> <p style="margin: 0cm 0cm 0pt;"><font color="#000000">Wizards of the Coast, creator of Magic: The Gathering and publisher of Dungeons &amp; Dragons, is seeking a Senior Influencer &amp; Community Manager to oversee the Magic: The Gathering community and overall influencer programme.&nbsp; This self-starter should have a passion for and experience in video games community management which include: building influencer and player communities respectively, establishing a community voice, customer engagement, and community team leadership. </font></p> <p style="margin: 0cm 0cm 0pt;"><b><font color="#000000">&nbsp;</font></b></p> <p style="margin: 0cm 0cm 0pt;"><b><span lang="EN-US" style="text-transform: uppercase;"><font color="#000000">Day to Day Responsibilities For This Wizard </font></span></b></p> <ul> <li><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Influencer Management: </span></span> <ul style="list-style-type: disc;"> <li><span style="font-weight: normal;"><span style="tab-stops: list 72.0pt;">Develop an EU Influencer Marketing strategy to building influencer communities across EU and champion them to be content creators for the Magic brand </span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list 72.0pt;">Work with the local team to interface and onboard new creators</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list 72.0pt;">Develop and Manage the paid influencer campaigns with the external Influencer Management agency </span></span></li> </ul> </li> <li><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Community Management: </span></span> <ul style="list-style-type: disc;"> <li><span style="font-weight: normal;"><span style="tab-stops: list 72.0pt;">Establish strategic vision for community best practices for <i>Magic: The Gathering Arena </i>and the larger <i>Magic: The Gathering </i>brand.</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list 72.0pt;">Work with the local team to forge an ongoing digital Magic community that is open, inviting and positive. </span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list 72.0pt;">Take consumer insights and forge then into actions and strategies.</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list 72.0pt;">Track effectiveness of community engagement and express them in ongoing reports.</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list 72.0pt;">Build community members into stars by working on engagement and promotion efforts.</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list 72.0pt;">Spark fresh, new community ideas each day. Then lead them from ideation through to execution.</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list 72.0pt;">Follow industry trends to continue exploring engagement ideas on the bleeding edge of the industry.</span></span><br /> &nbsp;</li> </ul> </li> </ul> <p style="margin: 0cm 0cm 0pt;"><b><b><b>AM I QUALIFIED? (</b><b>Knowledge, Skills and Abilities)</b></b></b></p> <p style="margin: 0cm 0cm 0pt;"><b>Experience Creating and Casting these Spells:</b></p> <ul> <li><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">3-7 years of experience in video games community &amp; influencer management essential.</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Experience in AAA gaming brands essential.</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Experience in team management and high level community strategy desired.</span></span></li> </ul> <p style="margin: 0cm 0cm 0pt 36pt;"><b>&nbsp;</b></p> <p style="margin: 0cm 0cm 0pt 36pt;"><b>&nbsp;</b></p> <p style="margin: 0cm 0cm 0pt;"><b>Knowledge, Abilities and Characteristics of the Ideal Wizard:</b></p> <ul> <li><span style="background: white;"><span style="font-weight: normal;"><span style="vertical-align: baseline;">Hands-on experience in community building.</span></span></span></li> <li><span style="background: white;"><span style="font-weight: normal;"><span style="vertical-align: baseline;">In-depth knowledge of all emerging social platforms, including Twitter, Facebook, Twitch, YouTube, Reddit, Forums, and Discord.</span></span></span></li> <li><span style="background: white;"><span style="font-weight: normal;"><span style="vertical-align: baseline;">The ability to develop brand-wide community strategies.</span></span></span></li> <li><span style="background: white;"><span style="font-weight: normal;"><span style="vertical-align: baseline;">Hands on experience on developing influencer marketing strategies </span></span></span></li> <li><span style="background: white;"><span style="font-weight: normal;"><span style="vertical-align: baseline;">In depth knowledge of top and also upcoming gaming influencers across Europe </span></span></span></li> <li><span style="background: white;"><span style="font-weight: normal;"><span style="vertical-align: baseline;">High attention to detail and experience with keeping multiple moving pieces of a project on schedule.</span></span></span></li> <li><span style="background: white;"><span style="font-weight: normal;"><span style="vertical-align: baseline;">Proven ability to effectively communicate with cross functional teams.</span></span></span></li> <li><span style="font-weight: normal;">Comfortable working in a fast-paced and highly dynamic environment.</span></li> <li><span style="font-weight: normal;">&nbsp;Passion for both games AND the business of games.</span></li> <li><span style="font-weight: normal;">Empathy for gamers and the global gaming community.</span></li> </ul> <p style="margin: 0cm 0cm 0pt;"><b>&nbsp;</b></p> <p style="margin: 0cm 0cm 0pt;"><b>Education and Training:</b></p> <ul> <li style="margin: 0cm 0cm 0pt;"><span style="font-weight: normal;">Bachelor&rsquo;s degree essential, ideally in a marketing or communications discipline.</span></li> </ul> <p style="margin: 0cm 0cm 0pt;"><b>&nbsp;</b></p> <p style="margin: 0cm 0cm 0pt;"><b>Travel Requirements </b>(% of time per year)<b>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </b></p> <ul> <li style="margin: 0cm 0cm 0pt;"><span style="font-weight: normal;">Up to 10%</span></li> </ul> <p style="margin: 0cm 0cm 0pt;"><b>&nbsp;</b></p> <p style="margin: 0cm 0cm 0pt;"><b>&nbsp;</b></p> <p style="margin: 0cm 0cm 0pt;">&nbsp;</p> <p style="margin: 0cm 0cm 0pt;">&nbsp;</p> <p><font color="#000000">&nbsp;</font></p>

Senior Influencer & Community Manager

Wizards of the Coast, (‘WotC’) is one of the world's largest publisher of adventure games, including Magic: The Gathering® Trading Card Game and Dungeons & Dragons® Roleplaying Games. Hasbro SA, which is based in Delemont Switzerland, sells WotC products in Europe through its distributor Hasbro European Trading BV, (‘HET’). WOTC Europe is part of this local Hasbro entity and provides services to HET.

WHAT IS THIS ROLE ALL ABOUT? (POSITION PURPOSE)

 

Greetings, brave adventurer! We’re looking for a Senior Influencer & Community Marketing mage to join the ranks of our Marketing Guild and help build the future of the realm.  Ready to forge your legendary sword of engagement? Ready to brandish your shield of community sentiment? Venture forth.

 

Wizards of the Coast, creator of Magic: The Gathering and publisher of Dungeons & Dragons, is seeking a Senior Influencer & Community Manager to oversee the Magic: The Gathering community and overall influencer programme.  This self-starter should have a passion for and experience in video games community management which include: building influencer and player communities respectively, establishing a community voice, customer engagement, and community team leadership.

 

Day to Day Responsibilities For This Wizard

  • Influencer Management:
    • Develop an EU Influencer Marketing strategy to building influencer communities across EU and champion them to be content creators for the Magic brand
    • Work with the local team to interface and onboard new creators
    • Develop and Manage the paid influencer campaigns with the external Influencer Management agency
  • Community Management:
    • Establish strategic vision for community best practices for Magic: The Gathering Arena and the larger Magic: The Gathering brand.
    • Work with the local team to forge an ongoing digital Magic community that is open, inviting and positive.
    • Take consumer insights and forge then into actions and strategies.
    • Track effectiveness of community engagement and express them in ongoing reports.
    • Build community members into stars by working on engagement and promotion efforts.
    • Spark fresh, new community ideas each day. Then lead them from ideation through to execution.
    • Follow industry trends to continue exploring engagement ideas on the bleeding edge of the industry.
       

AM I QUALIFIED? (Knowledge, Skills and Abilities)

Experience Creating and Casting these Spells:

  • 3-7 years of experience in video games community & influencer management essential.
  • Experience in AAA gaming brands essential.
  • Experience in team management and high level community strategy desired.

 

 

Knowledge, Abilities and Characteristics of the Ideal Wizard:

  • Hands-on experience in community building.
  • In-depth knowledge of all emerging social platforms, including Twitter, Facebook, Twitch, YouTube, Reddit, Forums, and Discord.
  • The ability to develop brand-wide community strategies.
  • Hands on experience on developing influencer marketing strategies
  • In depth knowledge of top and also upcoming gaming influencers across Europe
  • High attention to detail and experience with keeping multiple moving pieces of a project on schedule.
  • Proven ability to effectively communicate with cross functional teams.
  • Comfortable working in a fast-paced and highly dynamic environment.
  •  Passion for both games AND the business of games.
  • Empathy for gamers and the global gaming community.

 

Education and Training:

  • Bachelor’s degree essential, ideally in a marketing or communications discipline.

 

Travel Requirements (% of time per year)            

  • Up to 10%

 

 

 

 

 


Job Segment: Social Media, Manager, Marketing Manager, Marketing, Management

Date: Sep 2, 2019