Senior Influencer & Community Manager Sat Jan 25 02:00:00 CST 2020 Uxbridge, Grea 587750900 15487 Wizards of the Coast 1 Employee <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Wizards of the Coast, (‘WotC’) is one of the world's largest publisher of adventure games, including Magic: The Gathering® Trading Card Game and Dungeons &amp; Dragons® Roleplaying Games. Hasbro SA, which is based in Delemont Switzerland, sells WotC products in Europe through its distributor Hasbro European Trading BV, (‘HET’). WOTC Europe is part of this local Hasbro entity and provides services to HET.</span></span></p> <p>Wizards of the Coast, (&lsquo;WotC&rsquo;) is one of the world&#39;s largest publisher of adventure games, including Magic: The Gathering&reg; Trading Card Game and Dungeons &amp; Dragons&reg; Roleplaying Games. Hasbro SA, which is based in Delemont Switzerland, sells WotC products in Europe through its distributor Hasbro European Trading BV, (&lsquo;HET&rsquo;). WOTC Europe is part of this local Hasbro entity and provides services to HET.</p> <p>&nbsp;</p> <p><strong><span style="font-size:16px">What is this role all about:</span></strong></p> <p><br /> Greetings, brave adventurer! We&rsquo;re looking for a Senior Influencer &amp; Community Marketing mage to join the ranks of our Marketing Guild and help build the future of the realm.&nbsp; Ready to forge your legendary sword of engagement? Ready to brandish your shield of community sentiment? Venture forth.</p> <p>&nbsp;</p> <p>This self-starter should have a passion for and experience in video games community management which include: building influencer and player communities respectively, establishing a community voice, customer engagement, and community team leadership.</p> <p>&nbsp;</p> <p><strong><span style="font-size:16px">A day in the life:</span></strong></p> <p>&nbsp;</p> <p>Influencer Management:</p> <ul> <li>Develop an EU Influencer Marketing strategy to building influencer communities across EU and champion them to be content creators for the Magic brand</li> <li>Work with the local team to interface and onboard new creators</li> <li>Develop and Manage the paid influencer campaigns with the external Influencer Management agency</li> </ul> <p>Community Management:</p> <ul> <li>Establish strategic vision for community best practices for Magic: The Gathering Arena and the larger Magic: The Gathering brand.</li> <li>Work with the local team to forge an ongoing digital Magic community that is open, inviting and positive.</li> <li>Take consumer insights and forge then into actions and strategies.</li> <li>Track effectiveness of community engagement and express them in ongoing reports.</li> <li>Build community members into stars by working on engagement and promotion efforts.</li> <li>Spark fresh, new community ideas each day. Then lead them from ideation through to execution.</li> <li>Follow industry trends to continue exploring engagement ideas on the bleeding edge of the industry.</li> </ul> <p>&nbsp;<br /> <span style="font-size:16px"><strong>What you&#39;ll bring:</strong></span></p> <p>&nbsp;</p> <ul> <li>3-7 years of experience in video games community &amp; influencer management essential.</li> <li>Bachelor&rsquo;s degree essential, ideally in a marketing or communications discipline.</li> <li>Experience in AAA gaming brands essential.</li> <li>Experience in team management and high level community strategy desired</li> <li>Hands-on experience in community building.</li> <li>In-depth knowledge of all emerging social platforms, including Twitter, Facebook, Twitch, YouTube, Reddit, Forums, and Discord.</li> <li>The ability to develop brand-wide community strategies.</li> <li>Hands on experience on developing influencer marketing strategies</li> <li>In depth knowledge of top and also upcoming gaming influencers across Europe</li> <li>Proven ability to effectively communicate with cross functional teams.</li> <li>Comfortable working in a fast-paced and highly dynamic environment.</li> <li>&nbsp;Passion for both games AND the business of games.</li> <li>Empathy for gamers and the global gaming community.</li> </ul> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p>

Senior Influencer & Community Manager

Wizards of the Coast, (‘WotC’) is one of the world's largest publisher of adventure games, including Magic: The Gathering® Trading Card Game and Dungeons & Dragons® Roleplaying Games. Hasbro SA, which is based in Delemont Switzerland, sells WotC products in Europe through its distributor Hasbro European Trading BV, (‘HET’). WOTC Europe is part of this local Hasbro entity and provides services to HET.

Wizards of the Coast, (‘WotC’) is one of the world's largest publisher of adventure games, including Magic: The Gathering® Trading Card Game and Dungeons & Dragons® Roleplaying Games. Hasbro SA, which is based in Delemont Switzerland, sells WotC products in Europe through its distributor Hasbro European Trading BV, (‘HET’). WOTC Europe is part of this local Hasbro entity and provides services to HET.

 

What is this role all about:


Greetings, brave adventurer! We’re looking for a Senior Influencer & Community Marketing mage to join the ranks of our Marketing Guild and help build the future of the realm.  Ready to forge your legendary sword of engagement? Ready to brandish your shield of community sentiment? Venture forth.

 

This self-starter should have a passion for and experience in video games community management which include: building influencer and player communities respectively, establishing a community voice, customer engagement, and community team leadership.

 

A day in the life:

 

Influencer Management:

  • Develop an EU Influencer Marketing strategy to building influencer communities across EU and champion them to be content creators for the Magic brand
  • Work with the local team to interface and onboard new creators
  • Develop and Manage the paid influencer campaigns with the external Influencer Management agency

Community Management:

  • Establish strategic vision for community best practices for Magic: The Gathering Arena and the larger Magic: The Gathering brand.
  • Work with the local team to forge an ongoing digital Magic community that is open, inviting and positive.
  • Take consumer insights and forge then into actions and strategies.
  • Track effectiveness of community engagement and express them in ongoing reports.
  • Build community members into stars by working on engagement and promotion efforts.
  • Spark fresh, new community ideas each day. Then lead them from ideation through to execution.
  • Follow industry trends to continue exploring engagement ideas on the bleeding edge of the industry.

 
What you'll bring:

 

  • 3-7 years of experience in video games community & influencer management essential.
  • Bachelor’s degree essential, ideally in a marketing or communications discipline.
  • Experience in AAA gaming brands essential.
  • Experience in team management and high level community strategy desired
  • Hands-on experience in community building.
  • In-depth knowledge of all emerging social platforms, including Twitter, Facebook, Twitch, YouTube, Reddit, Forums, and Discord.
  • The ability to develop brand-wide community strategies.
  • Hands on experience on developing influencer marketing strategies
  • In depth knowledge of top and also upcoming gaming influencers across Europe
  • Proven ability to effectively communicate with cross functional teams.
  • Comfortable working in a fast-paced and highly dynamic environment.
  •  Passion for both games AND the business of games.
  • Empathy for gamers and the global gaming community.

 

 

 


Job Segment: Social Media, Manager, Marketing Manager, Marketing, Management

Date: Jan 25, 2020