Manager Customer Experience Tue Jan 14 00:00:00 CST 2020 Uxbridge, Grea 621585900 18461 Global & Regional Marketing 1 Employee <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries.  Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for Direct/FOB sales in Europe. Hasbro UK Ltd ('the Company')  provides sales, marketing and other services to HET and HIT in the United Kingdom and Ireland.</span></span></p> <table border="1" cellspacing="0" class="Table" style="border-image:none; border:1pt solid windowtext; margin-left:-8.8pt; width:679px"> <tbody> <tr style="height: 84.5pt;"> <td style="border-style:solid; border-width:1pt; height:84.5pt; padding:0in 5.4pt; width:99.25pt" valign="top" width="132"> <p><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><strong><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Main Purpose of role:</span></span></strong></span></span></p> </td> <td colspan="2" style="border-left-color:currentColor; border-style:solid; border-width:1pt; height:84.5pt; padding:0in 5.4pt; width:409.95pt" valign="top" width="547"> <p><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV (&#39;HET&#39;) is Hasbro SA&rsquo;s distributor in Europe, which sells to Hasbro SA&rsquo;s customers in all major European countries. Hasbro International Trading BV (&#39;HIT&#39;) is Hasbro SA&#39;s distributor for Direct/FOB sales in Europe. Hasbro <em>UK </em>provides sales and marketing and other services to HET and HIT and their customers (&lsquo;Customers&rsquo;) in<em> UK </em>&nbsp;and has appointed Hasbro <em>UK</em> (&#39;the Company&#39;) to assist with such services. </span></span></span></span></p> <p>&nbsp;</p> <p><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">The purpose of this role is to provide the following services:</span></span></span></span></p> <p><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">To develop Customer / Shopper Insight to assist in the marketing and promoting of brands to ensure maximum ROI for HET/HIT</span></span></span></span></p> </td> </tr> <tr style="height: 82.2pt;"> <td style="border-style:none solid solid; border-top-color:currentColor; border-width:1pt; height:82.2pt; padding:0in 5.4pt; width:99.25pt" valign="top" width="132"> <p><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><strong><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Specific Responsibilities/ Tasks:</span></span></strong></span></span></p> <p class="MsoBodyText3"><span style="font-size:11pt"><span style="font-family:&quot;Comic Sans MS&quot;"><strong style="font-weight:bold"><span style="font-size:8pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">(Where relevant include SOX responsibilities)</span></span></strong></span></span></p> <p class="MsoBodyText3">&nbsp;</p> </td> <td colspan="2" style="border-color:currentColor windowtext windowtext currentColor; border-style:none solid solid none; border-width:medium 1pt 1pt medium; height:82.2pt; padding:0in 5.4pt; width:409.95pt" valign="top" width="547"> <ul> <li><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Shopper strategy: Understanding, evaluating and optimising everything in relation to the Customer/Shopper path to purchase to build Hasbro brands</span></span><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">​</span></span></span></span> <ul style="list-style-type:circle"> <li><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Sales Performance insight </span></span></span></span></li> <li><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Market insight </span></span></span></span></li> <li><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Audience insight</span></span><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">​</span></span></span></span></li> <li><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Channel insight</span></span><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">​</span></span></span></span></li> <li><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Brand insight</span></span><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">​​</span></span></span></span></li> </ul> </li> <li><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">NPD: Partner with the EU and Global Insights team to manage the NPD relationship to create a consistent template to inform the local teams</span></span><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">​</span></span></span></span></li> <li><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Respond to ad hoc added value requests to understand Brand and retail performance</span></span></span></span></li> <li><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Understand where and how Customers buy toys and games to expand the retail footprint of our brands</span></span><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">​</span></span></span></span></li> <li><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Understand and continue to develop our knowledge of the shopper journey to increase the sales of our brands, including leading research projects</span></span></span></span></li> <li><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Understand the overall market impact on Hasbro brands, create best practices and identify opportunities to target competitor space </span></span></span></span></li> <li><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Provide insights to help the Brand and Sales services to optimise ranges and exclusives by channel or individual retailer</span></span></span></span></li> </ul> </td> </tr> <tr style="height: 37.3pt;"> <td style="border-style:none solid solid; border-top-color:currentColor; border-width:1pt; height:37.3pt; padding:0in 5.4pt; width:99.25pt" width="132"> <p><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><strong><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Staffing Responsibility</span></span></strong></span></span></p> <p><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><strong><span style="font-size:8pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">(Direct &amp; Indirect reports)</span></span></strong></span></span></p> </td> <td colspan="2" style="border-color:currentColor windowtext windowtext currentColor; border-style:none solid solid none; border-width:medium 1pt 1pt medium; height:37.3pt; padding:0in 5.4pt; width:409.95pt" width="547"> <p><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">0</span></span></span></span></p> </td> </tr> <tr style="height: 4pt;"> <td style="border-style:none solid solid; border-top-color:currentColor; border-width:1pt; height:4pt; padding:0in 5.4pt; width:99.25pt" valign="top" width="132"> <p><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><strong><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Key Relationships:</span></span></strong></span></span></p> </td> <td style="border-color:currentColor windowtext windowtext currentColor; border-style:none solid solid none; border-width:medium 1pt 1pt medium; height:4pt; padding:0in 5.4pt; width:216.45pt" valign="top" width="289"> <p align="left" class="MsoHeading8" style="text-align:left"><span style="font-size:10pt"><span style="font-family:&quot;Comic Sans MS&quot;"><strong style="font-weight:bold"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Internal</span></span></strong></span></span></p> <p><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Local Brand team</span></span></span></span></p> <p><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Local Sales Team</span></span></span></span></p> <p><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">EU Insights Team</span></span></span></span></p> <p><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Global Insights Team</span></span></span></span></p> <p>&nbsp;</p> </td> <td style="border-color:currentColor windowtext windowtext currentColor; border-style:none solid solid none; border-width:medium 1pt 1pt medium; height:4pt; padding:0in 5.4pt; width:193.5pt" valign="top" width="258"> <p align="left" class="MsoHeading8" style="text-align:left"><span style="font-size:10pt"><span style="font-family:&quot;Comic Sans MS&quot;"><strong style="font-weight:bold"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">External</span></span></strong></span></span></p> <p>&nbsp;</p> </td> </tr> <tr> <td style="border-style:none solid solid; border-top-color:currentColor; border-width:1pt; padding:0in 5.4pt; width:99.25pt" valign="top" width="132"> <p style="text-align:justify"><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><strong><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Financial Measures &amp; Impact </span></span></strong><span style="font-size:8pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">(Report in US$)</span></span></span></span></p> </td> <td colspan="2" style="border-color:currentColor windowtext windowtext currentColor; border-style:none solid solid none; border-width:medium 1pt 1pt medium; padding:0in 5.4pt; width:409.95pt" valign="top" width="547"> <p><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">N/A</span></span></span></span></p> </td> </tr> <tr style="height: 19.3pt;"> <td colspan="3" style="border-style:none solid solid; border-top-color:currentColor; border-width:1pt; height:19.3pt; padding:0in 5.4pt; width:509.2pt" width="679"> <p><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><strong><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif"><span style="color:black">Person Specification</span></span></span></strong></span></span></p> </td> </tr> <tr style="height: 31.65pt;"> <td style="border-style:none solid solid; border-top-color:currentColor; border-width:1pt; height:31.65pt; padding:0in 5.4pt; width:99.25pt" valign="top" width="132"> <p><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><strong><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Qualifications Required:</span></span></strong></span></span></p> </td> <td colspan="2" style="border-color:currentColor windowtext windowtext currentColor; border-style:none solid solid none; border-width:medium 1pt 1pt medium; height:31.65pt; padding:0in 5.4pt; width:409.95pt" valign="top" width="547"> <ul> <li><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Degree level education (or equivalent) </span></span></span></span></li> </ul> </td> </tr> <tr style="height: 17.75pt;"> <td style="border-style:none solid solid; border-top-color:currentColor; border-width:1pt; height:17.75pt; padding:0in 5.4pt; width:99.25pt" valign="top" width="132"> <p><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><strong><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Experience Required:</span></span></strong></span></span></p> </td> <td colspan="2" style="border-color:currentColor windowtext windowtext currentColor; border-style:none solid solid none; border-width:medium 1pt 1pt medium; height:17.75pt; padding:0in 5.4pt; width:409.95pt" valign="top" width="547"> <ul> <li><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Experience in a Shopper / Customer analysis role</span></span></span></span></li> <li><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Proven experience in analysis and presentation of customer sales data to develop marketing and sales insights </span></span></span></span></li> <li><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Ability to design, brief, negotiate and lead shopper research projects </span></span></span></span></li> <li><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Ability to interpret research and data to make recommendations to teams on how to best influence the shopper journey on our brands</span></span></span></span></li> </ul> <p><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><strong><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">DESIRABLE:</span></span></strong></span></span></p> <ul> <li><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Experience within Customer / Shopper relationship activity; </span></span><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">customer loyalty management, customer relationship management and customer value management.</span></span></span></span></li> </ul> </td> </tr> <tr style="height: 35.55pt;"> <td style="border-style:none solid solid; border-top-color:currentColor; border-width:1pt; height:35.55pt; padding:0in 5.4pt; width:99.25pt" valign="top" width="132"> <p><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><strong><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Strengths Required:</span></span></strong></span></span></p> </td> <td colspan="2" style="border-color:currentColor windowtext windowtext currentColor; border-style:none solid solid none; border-width:medium 1pt 1pt medium; height:35.55pt; padding:0in 5.4pt; width:409.95pt" valign="top" width="547"> <ul> <li class="MsoBodyText3"><span style="font-size:11pt"><span style="font-family:&quot;Comic Sans MS&quot;"><strong style="font-weight:bold"><span style="font-family:&quot;Calibri&quot;,sans-serif"><span>Able to demonstrate strong:</span></span></strong></span></span> <ul style="list-style-type:circle"> <li class="MsoBodyText3"><span style="font-size:11pt"><span style="font-family:&quot;Comic Sans MS&quot;"><strong style="font-weight:bold"><span style="font-family:&quot;Calibri&quot;,sans-serif">Hindsight</span><span style="font-family:&quot;Calibri&quot;,sans-serif"><span> - taking full advantage of previous experiences/learning</span></span></strong></span></span></li> <li class="MsoBodyText3"><span style="font-size:11pt"><span style="font-family:&quot;Comic Sans MS&quot;"><strong style="font-weight:bold"><span style="font-family:&quot;Calibri&quot;,sans-serif">Foresight</span><span style="font-family:&quot;Calibri&quot;,sans-serif"><span> - clearly articulates plans and clarifies requirements to reach goals </span></span></strong></span></span></li> <li class="MsoBodyText3"><span style="font-size:11pt"><span style="font-family:&quot;Comic Sans MS&quot;"><strong style="font-weight:bold"><span style="font-family:&quot;Calibri&quot;,sans-serif">Insight</span><span style="font-family:&quot;Calibri&quot;,sans-serif"><span> &ndash; converges knowledge informed by hindsight and foresight to drive future capabilities</span></span></strong></span></span></li> </ul> </li> <li class="MsoBodyText3"><span style="font-size:11pt"><span style="font-family:&quot;Comic Sans MS&quot;"><strong style="font-weight:bold"><span style="font-family:&quot;Calibri&quot;,sans-serif"><span>Developed influencing and negotiating skills and ability to</span></span><span style="font-family:&quot;Calibri&quot;,sans-serif"><span> build persuasive stories for internal and external parties.</span></span></strong></span></span></li> <li class="MsoBodyText3"><span style="font-size:11pt"><span style="font-family:&quot;Comic Sans MS&quot;"><strong style="font-weight:bold"><span style="font-family:&quot;Calibri&quot;,sans-serif"><span>Clear and persuasive communicator (written and verbal), with strong listening and presentation skills</span></span></strong></span></span></li> <li class="MsoBodyText3"><span style="font-size:11pt"><span style="font-family:&quot;Comic Sans MS&quot;"><strong style="font-weight:bold"><span style="font-family:&quot;Calibri&quot;,sans-serif"><span>Strong analytical capabilities</span></span></strong></span></span></li> <li class="MsoBodyText3"><span style="font-size:11pt"><span style="font-family:&quot;Comic Sans MS&quot;"><strong style="font-weight:bold"><span style="font-family:&quot;Calibri&quot;,sans-serif"><span>Excellent written and oral communication skills</span></span></strong></span></span></li> <li class="MsoBodyText3"><span style="font-size:11pt"><span style="font-family:&quot;Comic Sans MS&quot;"><strong style="font-weight:bold"><span style="font-family:&quot;Calibri&quot;,sans-serif"><span>Great people skills</span></span></strong></span></span></li> <li class="MsoBodyText3"><span style="font-size:11pt"><span style="font-family:&quot;Comic Sans MS&quot;"><strong style="font-weight:bold"><span style="font-family:&quot;Calibri&quot;,sans-serif"><span>Demonstrate a can-do attitude</span></span></strong></span></span></li> <li class="MsoBodyText3"><span style="font-size:11pt"><span style="font-family:&quot;Comic Sans MS&quot;"><strong style="font-weight:bold"><span style="font-family:&quot;Calibri&quot;,sans-serif"><span>Strong drive for results</span></span></strong></span></span></li> </ul> <p class="MsoBodyText3"><span style="font-size:11pt"><span style="font-family:&quot;Comic Sans MS&quot;"><strong style="font-weight:bold"><span style="font-family:&quot;Calibri&quot;,sans-serif">DESIRABLE:</span></strong></span></span></p> <ul> <li class="MsoBodyText3"><span style="font-size:11pt"><span style="font-family:&quot;Comic Sans MS&quot;"><strong style="font-weight:bold"><span style="font-family:&quot;Calibri&quot;,sans-serif"><span>Ability to challenges processes that impact customers receiving the best possible experience </span></span></strong></span></span></li> </ul> </td> </tr> <tr style="height: 76.95pt;"> <td style="border-style:none solid solid; border-top-color:currentColor; border-width:1pt; height:76.95pt; padding:0in 5.4pt; width:99.25pt" valign="top" width="132"> <p><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><strong><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Behaviours required:</span></span></strong></span></span></p> </td> <td colspan="2" style="border-color:currentColor windowtext windowtext currentColor; border-style:none solid solid none; border-width:medium 1pt 1pt medium; height:76.95pt; padding:0in 5.4pt; width:409.95pt" valign="top" width="547"> <ul> <li class="Default"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif"><span style="color:black"><span style="font-size:11pt">Experienced in influencing people, including people senior to their role</span></span></span></span></li> <li class="Default"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif"><span style="color:black"><span style="font-size:11pt">Demonstrates consistent excellence in standards, behaviours, knowledge and skills</span></span></span></span></li> <li class="Default"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif"><span style="color:black"><span style="font-size:11pt">Willing to work cross functionally to create and develop customer / shopper experience improvements to the benefit of Hasbro</span></span></span></span></li> <li class="Default"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif"><span style="color:black"><span style="font-size:11pt">Anticipates &amp; proactively addresses challenges/issues</span></span></span></span></li> <li class="Default"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif"><span style="color:black"><span style="font-size:11pt">Conducts themselves with character &amp; integrity</span></span></span></span></li> <li class="Default"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif"><span style="color:black"><span style="font-size:11pt">Thinks differently, proposes new ideas and acts with courage</span></span></span></span></li> <li class="Default"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif"><span style="color:black"><span style="font-size:11pt">Demonstrates an entrepreneurial attitude</span></span></span></span></li> <li class="Default"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif"><span style="color:black"><span style="font-size:11pt">Enthusiastic Brand Champion, both internally and externally</span></span></span></span></li> <li class="Default"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif"><span style="color:black"><span style="font-size:11pt">Considers cultural and geographical differences</span></span></span></span></li> <li class="Default"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif"><span style="color:black"><span style="font-size:11pt">Demonstrates Brand and Shopper Centered Thinking</span></span></span></span></li> <li class="Default"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif"><span style="color:black"><span style="font-size:11pt">Ability to establish realistic plans and identify action steps</span></span></span></span></li> <li class="Default"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif"><span style="color:black"><span style="font-size:11pt">Ability to convey clear expectations and juggle multiple priorities</span></span></span></span></li> <li class="Default"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif"><span style="color:black"><span style="font-size:11pt">Makes timely decisions and acts</span></span></span></span></li> <li class="Default"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif"><span style="color:black"><span style="font-size:11pt">Provides sound rationale for recommendations</span></span></span></span></li> <li class="Default"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif"><span style="color:black"><span style="font-size:11pt">Can demonstrate Leadership skills to a high standard</span></span></span></span></li> </ul> <p class="Default"><span style="font-size:12pt"><span style="font-family:Calibri,sans-serif"><span style="color:black"><span style="font-size:11pt">Due to the high volume of candidates, we will only contact those who we wish to interview. </span></span></span></span></p> </td> </tr> </tbody> </table>

Manager Customer Experience

Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries.  Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for Direct/FOB sales in Europe. Hasbro UK Ltd ('the Company')  provides sales, marketing and other services to HET and HIT in the United Kingdom and Ireland.

Main Purpose of role:

Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries. Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for Direct/FOB sales in Europe. Hasbro UK provides sales and marketing and other services to HET and HIT and their customers (‘Customers’) in UK  and has appointed Hasbro UK ('the Company') to assist with such services.

 

The purpose of this role is to provide the following services:

To develop Customer / Shopper Insight to assist in the marketing and promoting of brands to ensure maximum ROI for HET/HIT

Specific Responsibilities/ Tasks:

(Where relevant include SOX responsibilities)

 

  • Shopper strategy: Understanding, evaluating and optimising everything in relation to the Customer/Shopper path to purchase to build Hasbro brands
    • Sales Performance insight
    • Market insight
    • Audience insight
    • Channel insight
    • Brand insight​​
  • NPD: Partner with the EU and Global Insights team to manage the NPD relationship to create a consistent template to inform the local teams
  • Respond to ad hoc added value requests to understand Brand and retail performance
  • Understand where and how Customers buy toys and games to expand the retail footprint of our brands
  • Understand and continue to develop our knowledge of the shopper journey to increase the sales of our brands, including leading research projects
  • Understand the overall market impact on Hasbro brands, create best practices and identify opportunities to target competitor space
  • Provide insights to help the Brand and Sales services to optimise ranges and exclusives by channel or individual retailer

Staffing Responsibility

(Direct & Indirect reports)

0

Key Relationships:

Internal

Local Brand team

Local Sales Team

EU Insights Team

Global Insights Team

 

External

 

Financial Measures & Impact (Report in US$)

N/A

Person Specification

Qualifications Required:

  • Degree level education (or equivalent)

Experience Required:

  • Experience in a Shopper / Customer analysis role
  • Proven experience in analysis and presentation of customer sales data to develop marketing and sales insights
  • Ability to design, brief, negotiate and lead shopper research projects
  • Ability to interpret research and data to make recommendations to teams on how to best influence the shopper journey on our brands

DESIRABLE:

  • Experience within Customer / Shopper relationship activity; customer loyalty management, customer relationship management and customer value management.

Strengths Required:

  • Able to demonstrate strong:
    • Hindsight - taking full advantage of previous experiences/learning
    • Foresight - clearly articulates plans and clarifies requirements to reach goals
    • Insight – converges knowledge informed by hindsight and foresight to drive future capabilities
  • Developed influencing and negotiating skills and ability to build persuasive stories for internal and external parties.
  • Clear and persuasive communicator (written and verbal), with strong listening and presentation skills
  • Strong analytical capabilities
  • Excellent written and oral communication skills
  • Great people skills
  • Demonstrate a can-do attitude
  • Strong drive for results

DESIRABLE:

  • Ability to challenges processes that impact customers receiving the best possible experience

Behaviours required:

  • Experienced in influencing people, including people senior to their role
  • Demonstrates consistent excellence in standards, behaviours, knowledge and skills
  • Willing to work cross functionally to create and develop customer / shopper experience improvements to the benefit of Hasbro
  • Anticipates & proactively addresses challenges/issues
  • Conducts themselves with character & integrity
  • Thinks differently, proposes new ideas and acts with courage
  • Demonstrates an entrepreneurial attitude
  • Enthusiastic Brand Champion, both internally and externally
  • Considers cultural and geographical differences
  • Demonstrates Brand and Shopper Centered Thinking
  • Ability to establish realistic plans and identify action steps
  • Ability to convey clear expectations and juggle multiple priorities
  • Makes timely decisions and acts
  • Provides sound rationale for recommendations
  • Can demonstrate Leadership skills to a high standard

Due to the high volume of candidates, we will only contact those who we wish to interview.


Job Segment: Marketing Manager, Manager, Relationship Manager, CRM, Marketing, Management, Research, Customer Service, Technology

Date: Jan 14, 2020