Sr Coordinator Marketing - Europe & ASIA

Date: 21-Jul-2022

Location: Uxbridge, Greater London, GB

Company: Hasbro

Sr Coordinator Marketing - Europe & ASIA

Based in - UK 

Fixed Term Contract - 1 year 

Reporting to: Regional Marketing Director


Main Purpose: 

The following are specific services for which you are responsible and shall be undertaken in accordance with Hasbro operating policies and procedures:

  • P2M management including all data input for both EMEA and Asia as well as process management in conjunction with Data Governance Manager
  • Weekly review of the EPPA (European Product Portfolio Alignment) document to identify additional needs, adjustments and/or follow-up with the local, commercial or global teams
  • Admin support for Strategic Brand Planning needs driven by the Regional Marketing Director and SBM/MM
  • Range building needs driven by the Regional Marketing Director and SBM/MM
  • Data input for pricing needs based on strategic direction from the SBM/MM
  • Creation of local market key Activation trackers (Party/Pulse)
  • Admin support including central finance tracking, invoice processing and PO raising
  • Admin for Go To Market execution and partner needs including ordering samples, imagery needs, preparing sales materials, tracking costs and supporting all marketing activities
  • POC for local marketing and GCO contacts for ad hoc needs including forecast inputs, POS, NPD, etc.
  • Partner with the Regional Category & Insights manager on category and consumer insights utilizing NPD data and internal POS on an ongoing basis and during key activation periods
  • Partner with colleagues to creating forum to share best practice/aligning/common goals and create synergies
  • Create a cohesive category and competitive overview 2x per year for both EMEA and Asia including latest trends, category, competitive and consumer audience insights in partnership with the data marketing analyst

Specific Responsibilities: 

Category and Product Administration support (EMEA & Asia)

  • Building, managing and maintaining a healthy business relationship with key stakeholders
  • Update and maintain key marketing materials: e.g. shape of the line documents
  • Support the Marketing Director and SBM/MM in the delivery of other ad hoc projects within budget and timelines
  • Ensure that Marketing data is correct and maintained in internal planning systems (such as P2M)
  • Ensuring efficient finance tracking/reporting, PO raising and invoice processing (subject matter to change during the alignment process)
  • Liaise with Global teams for all product set-up requirements and to ensure data accuracy
  • P2M Updates: responsible for updating the system based on direction from brand lead


Administrations support for Go To Market Execution (EMEA & Asia)

  • Co-ordinate the ordering, monitoring and tracking of product samples for Marketing initiatives and partner needs (where applicable)
  • Asset (e.g. product pictures) delivery to agencies / partners and partnering with GCO on critical needs
  • Support all marketing activities including promotions and presentations
  • Responsible for creation and upkeep of activation tracker
  • Be the custodian of samples whilst they are being used for events (tbc depending on further preview process)
  • Manage and co-ordinate the forecast, order and tracking of all samples for events and on-shelf stock from DCs, ordering of finished product samples for promotions
  • Adhere to all security processes for secure IP Samples and assets by using the tracking system (tbc depending on further preview process)
  • Forecast and monitor sample costs until all accurate costs are in
  • Support in the delivery of Toy Fair and other events, if required and relevant
  • Track customer ratings and make the Brand Manager or Customer Service aware if action needs to be taken
  • Coordinate product catalogue (Hasbro catalogue)

Finance (EMEA & Asia

  • Raise purchase requisitions (PR’s) and submit for approval
  • Liaise with internal stakeholders to follow PR’s through approvals to become Purchase Orders PO’s
  • New vendor setup and SOXX renewal
  • Coordination with vendors and sending through PO’s through to them once approved
  • Track and chase money movement with Finance, as requested by the marketing team
  • Maintain finance tracking documents for ease of reporting 


Key Relationships:



  • EMEA & Asia Marketing Director
  • EMEA & Asia SBM/MMs
  • EMEA Data Governance Manager
  • EMEA & Asia Commercial Team
  • EMEA & Asia Category & Insights Manager
  • EMEA & Asia Finance Team
  • EMEA Retail Team
  • Global Commercial Organisation
  • Global Brand Publicity




  • Agencies – Strategy, Media, TV, PR, Online, Promotional/Experiential
  • Licensors / Licensing Agents (where appropriate)
  • Movie Partners (where appropriate)

Experience Required:

  • Evidence of managing a large volume of data and project management
  • Experience of working in administrative and data role
  • Ability to interact with those in other teams
  • Experience of working in multi-discipline and remote team

Strengths Required:


  • Ability to work autonomously in a fast-paced, changing industry
  • A confident and effective communicator, with people at all levels and cross culturally, both verbal and written
  • Good cross functional networking skills, ability to persuade and influence
  • PC skills – Excel, Word and Powerpoint
  • Attention to detail
  • Provides sound rationale for recommendations
  • Research and analytical skills
  • Fluent in English
  • Experience of creating effective data analytics as a tool to either inform, train or negotiate with others
  • Project management
  • Influencer:
    • Uses factual and emotional information
    • Navigates stakeholders internally and externally to optimize results
    • Team player

Behaviours required:

  • Ability to establish realistic plans; identify action steps; convey clear expectations and juggle multiple priorities
  • Solution focused
  • Collaborative and Inspiring
  • Tactical
  • Financially aware
  • Responsible
  • Innovative and Creative
  • Curious
  • Resilient
  • Organised
  • Makes timely decisions and acts