Sr Manager Digital Marketing Mon Dec 02 00:00:00 CST 2019 Uxbridge, Grea 612181200 18501 Wizards of the Coast 1 Employee <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Wizards of the Coast, (‘WotC’) is one of the world's largest publisher of adventure games, including Magic: The Gathering® Trading Card Game and Dungeons &amp; Dragons® Roleplaying Games. Hasbro SA, which is based in Delemont Switzerland, sells WotC products in Europe through its distributor Hasbro European Trading BV, (‘HET’). WOTC Europe is part of this local Hasbro entity and provides services to HET.</span></span></p> <p>For decades, Wizards of the Coast has connected people around the world through play and imagination, with core games that have defined their genres - Magic: The Gathering&reg; and Dungeons &amp; Dragons&reg;. We want to offer more ways to connect and play as the company grows. And that&rsquo;s where you come in.</p> <h2><strong>What this role is about:</strong></h2> <p>The Sr. Marketing Manager is a key position in creating and executing the regional marketing and management of the Dungeon and Dragon (D&amp;D) products.</p> <h2><strong>A day in the life:</strong></h2> <ul> <li>Support vision and strategy by creating marketing tactics for the current D&amp;D, and associated products</li> <li>Work with the European Marketing Director to create a multi-year strategy for Dungeons and Dragons that can be implemented within Europe</li> <li>Create plans which incorporate and activate the acquisition and play strategy; using the brand across out of home, digital and licensing platforms</li> <li>Create and with excellent focus communicate a compelling marketing campaign for D&amp;D within Europe, across all aspects of the game &ndash; digital and tabletop</li> <li>Recommend, plan and co-ordinate European marketing activities including; specific channels and platforms, investment ratios, return on investment expectations, timing and expected use of marketing assets to the European market</li> </ul> <h2><strong>What you&#39;ll bring:</strong></h2> <ul> <li>5+ years experience as a Marketing lead</li> <li>Video gaming experience is a requirement</li> <li>Understanding and experience of Digital Marketing, Word of Mouth marketing &amp; Social Media</li> <li>Ability to lead direct reports successfully</li> <li>Working in a multi-national company with experience of leading across borders/cultures</li> <li>Understanding of the specificities of our business model; consumers, brands &amp; products, Organised Play</li> <li>Ability to work cross-functionally and build strong internal and external relationships</li> </ul> <p><span style="font-size:10pt"><span style="color:#000000"><span><span><span style="font-style:normal"><span>&nbsp;</span></span></span></span></span></span><br /> <span style="font-size:10pt"><span style="color:#000000"><span><span><span style="font-style:normal"><span><strong><u><span style="font-size:10pt"><span style="color:#333333"><span>Please submit you CV/Cover Letter </span></span></span></u></strong></span></span></span></span></span></span></p>

Sr Manager Digital Marketing

Wizards of the Coast, (‘WotC’) is one of the world's largest publisher of adventure games, including Magic: The Gathering® Trading Card Game and Dungeons & Dragons® Roleplaying Games. Hasbro SA, which is based in Delemont Switzerland, sells WotC products in Europe through its distributor Hasbro European Trading BV, (‘HET’). WOTC Europe is part of this local Hasbro entity and provides services to HET.

For decades, Wizards of the Coast has connected people around the world through play and imagination, with core games that have defined their genres - Magic: The Gathering® and Dungeons & Dragons®. We want to offer more ways to connect and play as the company grows. And that’s where you come in.

What this role is about:

The Sr. Marketing Manager is a key position in creating and executing the regional marketing and management of the Dungeon and Dragon (D&D) products.

A day in the life:

  • Support vision and strategy by creating marketing tactics for the current D&D, and associated products
  • Work with the European Marketing Director to create a multi-year strategy for Dungeons and Dragons that can be implemented within Europe
  • Create plans which incorporate and activate the acquisition and play strategy; using the brand across out of home, digital and licensing platforms
  • Create and with excellent focus communicate a compelling marketing campaign for D&D within Europe, across all aspects of the game – digital and tabletop
  • Recommend, plan and co-ordinate European marketing activities including; specific channels and platforms, investment ratios, return on investment expectations, timing and expected use of marketing assets to the European market

What you'll bring:

  • 5+ years experience as a Marketing lead
  • Video gaming experience is a requirement
  • Understanding and experience of Digital Marketing, Word of Mouth marketing & Social Media
  • Ability to lead direct reports successfully
  • Working in a multi-national company with experience of leading across borders/cultures
  • Understanding of the specificities of our business model; consumers, brands & products, Organised Play
  • Ability to work cross-functionally and build strong internal and external relationships

 
Please submit you CV/Cover Letter


Job Segment: Marketing Manager, Manager, Marketing, Management

Date: Dec 2, 2019