Sr Manager Digital Marketing Thu Feb 27 02:00:00 CST 2020 Uxbridge, Grea 612181200 18501 Wizards of the Coast 1 Employee <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Wizards of the Coast, (‘WotC’) is one of the world's largest publisher of adventure games, including Magic: The Gathering® Trading Card Game and Dungeons &amp; Dragons® Roleplaying Games. Hasbro SA, which is based in Delemont Switzerland, sells WotC products in Europe through its distributor Hasbro European Trading BV, (‘HET’). WOTC Europe is part of this local Hasbro entity and provides services to HET.</span></span></p> <p>For decades, Wizards of the Coast has connected people around the world through play and imagination, with core games that have defined their genres - Magic: The Gathering&reg; and Dungeons &amp; Dragons&reg;. We want to offer more ways to connect and play as the company grows. And that&rsquo;s where you come in.</p> <p>&nbsp;</p> <p>We&rsquo;re looking for a Senior Manager EU Marketing to join the ranks of our Marketing Guild and help build the future of the realm for our Dungeons and Dragons brand. Ready to forge your legendary sword of engagement? Ready to brandish your shield of digital marketing? Venture forth.</p> <h2><strong>A day in the life:</strong></h2> <ul> <li>Develop and lead cutting-edge digital marketing strategies.</li> <li>Collaborate with internal teams to build and execute campaigns and strike plans that cover all digital platforms (web, social, video, etc</li> <li>Drive social media strategy, development and execution for D&amp;D across various social platforms including, but not limited to, Facebook, Twitter, Instagram, YouTube, Twitch, etc.</li> <li>Set processes with international teams to deliver creative assets, assure alignment, and collaborate on global projects.</li> <li>Continuously optimize our digital channels through continued learning and knowledge of &ldquo;standard methodologies&rdquo; - IP findings, paid media important metrics, ambitious efforts, brand partner input (ex. Google, YouTube, Twitch, 1st party), etc.</li> <li>Analyze and report on content performance data to drive continuous improvement, optimization, and innovation across the teams. Familiarity with Sprinklr and Google Analytics are a plus.</li> <li>Support the European Marketing Directors vision and strategy by creating marketing tactics for the current D&amp;D, and associated products</li> <li>Deliver executional consistency of those plans across the regions</li> <li>Create plans which incorporate and activate all aspects of the acquisition and play strategy; using the brand across out of home, digital and licensing platforms</li> <li>Management of the Brand Manager and Product Manager</li> </ul> <h2><strong>What you&rsquo;ll bring:</strong></h2> <ul> <li>8+ years of client-side social / digital marketing experience.</li> <li>Appetite for all things digital and social &ndash; developing innovative campaigns demonstrating the newest tech across platforms - and desire to find opportunities for strategic brand involvement.</li> <li>Understand marketing plans, launch tactics, and UA plans</li> <li>Has shipped at least one AAA game</li> <li>Passion for gaming, a love for the Wizards brands and a strong knowledge of gaming audience segments.</li> </ul> <h2><strong>We are an Equal Opportunity / Affirmative Action Employer</strong></h2> <p>The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.</p> <p>&nbsp;</p>

Sr Manager Digital Marketing

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Date: Feb 27, 2020