Brand Manager - Wizards of The Coast (Spain) Mon Sep 02 02:00:00 CDT 2019 Valencia, Vale 564833300 12625 Wizards of the Coast E Permanent <p> </p> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Wizards of the Coast, (‘WotC’) is one of the world's largest publisher of adventure games, including Magic: The Gathering® Trading Card Game and Dungeons & Dragons® Roleplaying Games. Hasbro SA, which is based in Delemont Switzerland, sells WotC products in Europe through its distributor Hasbro European Trading BV, (‘HET’). WOTC Europe is part of this local Hasbro entity and provides services to HET.</strong></span></span></p> <p> </p> <p style="margin: 0cm 0cm 0pt;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><font color="#000000">Greetings, brave Brand adventurer! We’re looking for a Brand Manager mage in Spain to join the ranks of our Marketing Guild and help build the future of the realm.  Ready to slay dragons? Venture forth. Wizards of the Coast, creator of Magic: The Gathering TCG and publisher of Dungeons & Dragons, is seeking a Brand Manager to oversee planning and execution of our product launches in Spain.  The candidate must have experience in marketing high-profile, multiplatform games, and product marketing experience in a customer-focus entertainment or games software company.</font></span></span></p> <p style="margin: 0cm 0cm 0pt;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><font color="#000000"> </font></span></span></p> <p style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="vertical-align: middle;"><font color="#000000">Reporting to the EU Marketing Manager, the Brand Manager’s responsibilities are split into 3 key areas (Brand Marketing, PR and Community Management) focusing solely on the <b><i>Magic:</i> The Gathering</b> brand in Spain, which are detailed below: </font></span></span></span></p> <p style="margin: 0cm 0cm 0pt;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><b><font color="#000000"> </font></b></span></span></p> <p style="margin: 0cm 0cm 0pt;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><b><span lang="EN-US" style="text-transform: uppercase;"><font color="#000000">Day to Day Responsibilities For This Wizard:</font></span></b></span></span></p> <ul> <li style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span style="vertical-align: middle;">Work with the EU Marketing Manager by being the local market expert to successfully aid in business planning to develop an EU marketing strategy which deliver improved brand awareness, increased player acquisition, increased game downloads and positive product sales trends</span></span></span></span></li> <li style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span style="vertical-align: middle;"><span style="tab-stops: list 36.0pt;">Develop and manage best in class social marketing campaigns for assigned market to meet short and long-term business objectives </span></span></span></span></span></li> <li style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span style="vertical-align: middle;"><span style="tab-stops: list 36.0pt;">Work with EU Marketing Manager and EU Digital Media Manager to help adapt local marketing plans to meet changing market and competitive conditions</span></span></span></span></span></li> <li style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span style="vertical-align: middle;"><span style="tab-stops: list 36.0pt;">Proactively investigate and advise on offline marketing opportunities to drive business growth within local market and thought starters on how it could work as a regional execution </span></span></span></span></span></li> <li style="margin: 0cm 0cm 0pt;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Proactively source and find local influencers, negotiate budgets within approved thresholds, and create a content plan related to each key product release for user-generated content.</span></span></span></span></li> <li style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span style="vertical-align: middle;"><span style="tab-stops: list 36.0pt;">Proactively work in collaboration with Influencer Marketing agency to select appropriate influencers across EU and locally amplify content to complement the overall marketing plans </span></span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Manage day-to-day local media relations, along with the development and execution of tactical PR plans in collaboration with the EU PR agency</span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Solicit, track, and report regularly on community sentiment and discussion, and coordinate with management and internal teams to implement action plans</span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Monitor all local marketing campaigns, analyze performance and advise on optimization </span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Act as the brand guardian for Magic: The Gathering (Tabletop and Digital Games) in the local market </span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Deliver presentations and updates to internal stakeholders and the EU senior leadership team.</span></span></span></span></li> </ul> <p> </p> <p style="margin: 0cm 0cm 0pt;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>AM I QUALIFIED? (</b><b>Knowledge, Skills and Abilities)</b></span></span></p> <ul> <li style="margin: 0cm 0cm 0pt;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: bold;">Educated to degree level in Business or Marketing disciplines ESSENTIAL</span></span></span></li> </ul> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">3+ years of direct experience in digital and/or online product/brand marketing ESSENTIAL</span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Previous experience with a leading video game/entertainment-oriented company ESSENTIAL - previous knowledge of <b><i>Magic: The Gathering</i></b> products is a plus</span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Prior brand/product spokesperson experience required</span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;"><span style="tab-stops: list 36.0pt;">Strong understanding of, and appreciation for geek and gaming culture</span></span></span></span></li> </ul> <p style="margin: 0cm 0cm 0pt 36pt;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><b> <b> </b></b></span></span></p> <p style="margin: 0cm 0cm 0pt;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>Knowledge, Abilities and Characteristics of the Ideal Wizard:</b></span></span></p> <ul> <li style="margin: 0cm 0cm 0pt;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Excellent verbal & written communication skills – must be able to communicate in English </span></span></span></li> <li style="margin: 0cm 0cm 0pt;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Evidence of ability to persuade, influence and negotiate </span></span></span></li> <li style="margin: 0cm 0cm 0pt;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Ability to write effective briefs including ability to probe and challenge</span></span></span></li> <li style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Experience of writing and delivering effective presentations</span></span></span></li> <li style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Ms Office</span></span></span></li> </ul> <p style="margin: 0cm 0cm 0pt;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><b> </b></span></span></p> <p style="margin: 0cm 0cm 0pt;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>Travel Requirements </b>(% of time per year)<b>             </b></span></span></p> <ul> <li style="margin: 0cm 0cm 0pt;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Up to 10%</span></span></span></li> </ul> <p style="margin: 0cm 0cm 0pt;"> </p> <p style="margin: 0cm 0cm 0pt;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><u><strong><span style="font-weight: normal;">Please ensure that you submit you CV/Cover Letter in English</span></strong></u></span></span></p>

Brand Manager - Wizards of The Coast (Spain)

 

Wizards of the Coast, (‘WotC’) is one of the world's largest publisher of adventure games, including Magic: The Gathering® Trading Card Game and Dungeons & Dragons® Roleplaying Games. Hasbro SA, which is based in Delemont Switzerland, sells WotC products in Europe through its distributor Hasbro European Trading BV, (‘HET’). WOTC Europe is part of this local Hasbro entity and provides services to HET.

 

Greetings, brave Brand adventurer! We’re looking for a Brand Manager mage in Spain to join the ranks of our Marketing Guild and help build the future of the realm.  Ready to slay dragons? Venture forth. Wizards of the Coast, creator of Magic: The Gathering TCG and publisher of Dungeons & Dragons, is seeking a Brand Manager to oversee planning and execution of our product launches in Spain.  The candidate must have experience in marketing high-profile, multiplatform games, and product marketing experience in a customer-focus entertainment or games software company.

 

Reporting to the EU Marketing Manager, the Brand Manager’s responsibilities are split into 3 key areas (Brand Marketing, PR and Community Management) focusing solely on the Magic: The Gathering brand in Spain, which are detailed below:

 

Day to Day Responsibilities For This Wizard:

  • Work with the EU Marketing Manager by being the local market expert to successfully aid in business planning to develop an EU marketing strategy which deliver improved brand awareness, increased player acquisition, increased game downloads and positive product sales trends
  • Develop and manage best in class social marketing campaigns for assigned market to meet short and long-term business objectives
  • Work with EU Marketing Manager and EU Digital Media Manager to help adapt local marketing plans to meet changing market and competitive conditions
  • Proactively investigate and advise on offline marketing opportunities to drive business growth within local market and thought starters on how it could work as a regional execution
  • Proactively source and find local influencers, negotiate budgets within approved thresholds, and create a content plan related to each key product release for user-generated content.
  • Proactively work in collaboration with Influencer Marketing agency to select appropriate influencers across EU and locally amplify content to complement the overall marketing plans
  • Manage day-to-day local media relations, along with the development and execution of tactical PR plans in collaboration with the EU PR agency
  • Solicit, track, and report regularly on community sentiment and discussion, and coordinate with management and internal teams to implement action plans
  • Monitor all local marketing campaigns, analyze performance and advise on optimization
  • Act as the brand guardian for Magic: The Gathering (Tabletop and Digital Games) in the local market
  • Deliver presentations and updates to internal stakeholders and the EU senior leadership team.

 

AM I QUALIFIED? (Knowledge, Skills and Abilities)

  • Educated to degree level in Business or Marketing disciplines ESSENTIAL
  • 3+ years of direct experience in digital and/or online product/brand marketing ESSENTIAL
  • Previous experience with a leading video game/entertainment-oriented company ESSENTIAL - previous knowledge of Magic: The Gathering products is a plus
  • Prior brand/product spokesperson experience required
  • Strong understanding of, and appreciation for geek and gaming culture

  

Knowledge, Abilities and Characteristics of the Ideal Wizard:

  • Excellent verbal & written communication skills – must be able to communicate in English
  • Evidence of ability to persuade, influence and negotiate
  • Ability to write effective briefs including ability to probe and challenge
  • Experience of writing and delivering effective presentations
  • Ms Office

 

Travel Requirements (% of time per year)            

  • Up to 10%

 

Please ensure that you submit you CV/Cover Letter in English


Job Segment: Branding, Brand Manager, Marketing Manager, Manager, PR, Marketing, Management

Date: Sep 2, 2019