Brand Manager - Wizards of The Coast (Spain) Wed Nov 20 02:00:00 CST 2019 Valencia, Vale 564833300 12625 Wizards of the Coast E Permanent <p> </p> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Wizards of the Coast, (‘WotC’) is one of the world's largest publisher of adventure games, including Magic: The Gathering® Trading Card Game and Dungeons & Dragons® Roleplaying Games. Hasbro SA, which is based in Delemont Switzerland, sells WotC products in Europe through its distributor Hasbro European Trading BV, (‘HET’). WOTC Europe is part of this local Hasbro entity and provides services to HET.</strong></span></span></p> <p>&nbsp;</p> <p><span style="font-family:Arial,Helvetica,sans-serif"><strong><span style="font-size:16pt"><span style="color:#000000">Brand Manager (Spain) -Wizards of the Coast </span></span></strong></span></p> <p><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-size:12pt"><span style="color:#000000">&nbsp;</span></span></span></p> <p><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-size:12pt"><span style="color:#000000">For decades, Wizards of the Coast has connected people around the world through play and imagination, with core games that have defined their genres - Magic: The Gathering&reg; and Dungeons &amp; Dragons&reg;. We want to offer more ways to connect and play as the company grows. And that&rsquo;s where you come in.</span></span></span></p> <p>&nbsp;</p> <p><span style="font-family:Arial,Helvetica,sans-serif"><strong><span style="font-size:18pt"><span style="color:#000000">What is this role all about:</span></span></strong></span></p> <p>&nbsp;</p> <p><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-size:12pt"><span style="color:#000000">Greetings, brave Brand adventurer! We&rsquo;re looking for a Brand Manager, Marketing mage in Spain to join the ranks of our Marketing Guild and help build the future of the realm. Ready to slay dragons? Venture forth. </span></span></span></p> <p>&nbsp;</p> <p><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-size:12pt"><span style="color:#000000">We are seeking a Brand Manager to oversee planning and execution of our product launches in Spain. The candidate will have experience in marketing high-profile, multiplatform games, and product marketing experience in a customer-focus entertainment or games software company.</span></span></span></p> <p>&nbsp;</p> <p><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-size:12pt"><span style="color:#000000">Reporting to the Senior Manager - EU Marketing, the Brand Manager&rsquo;s responsibilities are split into 3 key areas (Brand Marketing, PR and Community Management) focusing solely on the <strong>Magic: The Gathering</strong> brand in Spain, which are detailed below: </span></span></span></p> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="font-family:Arial,Helvetica,sans-serif"><strong><span style="font-size:18pt"><span style="color:#000000">A day in the life of a Brand Manager:</span></span></strong></span></p> <ul> <li><span style="font-family:Arial,Helvetica,sans-serif"><span><span style="font-size:12pt">Work closely with the EU Marketing leadership by being the local market expert to successfully aid in business planning to develop an EU marketing strategy which deliver improved brand awareness, increased player acquisition, increased game downloads and positive product sales trends</span></span></span></li> <li><span style="font-family:Arial,Helvetica,sans-serif"><span><span style="font-size:12pt">Develop and run best in class social marketing campaigns for assigned market to meet short and long-term business objectives </span></span></span></li> <li><span style="font-family:Arial,Helvetica,sans-serif"><span><span style="font-size:12pt">Work with cross-functional teams to help adapt local marketing plans to meet changing market and competitive conditions</span></span></span></li> <li><span style="font-family:Arial,Helvetica,sans-serif"><span><span style="font-size:12pt">Investigate and recommend offline marketing opportunities to drive business growth within local market and thought starters on how it could work as a regional execution </span></span></span></li> <li><span style="font-family:Arial,Helvetica,sans-serif"><span><span style="font-size:12pt">Enthusiastically source and find local influencers, negotiate budgets within approved thresholds, and create a content plan related to each key product release for user-generated content.</span></span></span></li> <li><span style="font-family:Arial,Helvetica,sans-serif"><span><span style="font-size:12pt">Actively work in collaboration with Influencer Marketing agency to select appropriate influencers across EU and locally amplify content to complement the overall marketing plans </span></span></span></li> <li><span style="font-family:Arial,Helvetica,sans-serif"><span><span style="font-size:12pt">Run day-to-day local media relations, along with the development and execution of tactical PR plans in collaboration with the EU PR agency</span></span></span></li> <li><span style="font-family:Arial,Helvetica,sans-serif"><span><span style="font-size:12pt">Solicit, track, and report regularly on community sentiment and discussion, and coordinate with management and internal teams to implement action plans</span></span></span></li> <li><span style="font-family:Arial,Helvetica,sans-serif"><span><span style="font-size:12pt">Monitor all local marketing campaigns, analyze performance and advise on optimization</span></span></span></li> <li><span style="font-family:Arial,Helvetica,sans-serif"><span><span style="font-size:12pt">Act as the brand guardian for Magic: The Gathering in the local market</span></span></span></li> <li><span style="font-family:Arial,Helvetica,sans-serif"><span><span style="font-size:12pt">Deliver presentations and updates to internal partners and the EU senior leadership team.</span></span></span></li> </ul> <p>&nbsp;</p> <p><span style="font-family:Arial,Helvetica,sans-serif"><strong><span style="font-size:18pt"><span style="color:#000000">What you&#39;ll bring:</span></span></strong></span></p> <ul> <li><span style="font-size:16px">Experience marketing video games an <strong>absolute must</strong></span></li> <li><span style="font-size:medium">Knowledge of the Spain market an <strong>absolute must</strong></span></li> <li><span style="font-family:Arial,Helvetica,sans-serif"><span><span style="font-size:12pt">In-depth knowledge and skills in digital and/or online product/brand marketing </span></span></span></li> <li><span style="font-family:Arial,Helvetica,sans-serif"><span><span style="font-size:12pt">Brand/product spokesperson experience </span></span></span></li> <li><span style="font-family:Arial,Helvetica,sans-serif"><span><span style="font-size:12pt">Strong understanding and appreciation of the gaming culture</span></span></span></li> <li><span style="font-family:Arial,Helvetica,sans-serif"><span><span style="font-size:12pt">Evidence of ability to persuade, influence and negotiate </span></span></span></li> <li><span style="font-family:Arial,Helvetica,sans-serif"><span><span style="font-size:12pt">Ability to write effective briefs including ability to probe and challenge</span></span></span></li> <li><span style="font-family:Arial,Helvetica,sans-serif"><span><span style="font-size:12pt">Bachelors level of education</span></span></span><span style="font-family:Courier New,Courier,monospace"><span><span style="font-size:12pt"> </span></span></span></li> </ul> <p>&nbsp;</p> <p><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><u><strong><span>Please ensure that you submit you CV/Cover Letter in English</span></strong></u></span></span></p> <p>&nbsp;</p>

Brand Manager - Wizards of The Coast (Spain)

 

Wizards of the Coast, (‘WotC’) is one of the world's largest publisher of adventure games, including Magic: The Gathering® Trading Card Game and Dungeons & Dragons® Roleplaying Games. Hasbro SA, which is based in Delemont Switzerland, sells WotC products in Europe through its distributor Hasbro European Trading BV, (‘HET’). WOTC Europe is part of this local Hasbro entity and provides services to HET.

 

Brand Manager (Spain) -Wizards of the Coast

 

For decades, Wizards of the Coast has connected people around the world through play and imagination, with core games that have defined their genres - Magic: The Gathering® and Dungeons & Dragons®. We want to offer more ways to connect and play as the company grows. And that’s where you come in.

 

What is this role all about:

 

Greetings, brave Brand adventurer! We’re looking for a Brand Manager, Marketing mage in Spain to join the ranks of our Marketing Guild and help build the future of the realm. Ready to slay dragons? Venture forth.

 

We are seeking a Brand Manager to oversee planning and execution of our product launches in Spain. The candidate will have experience in marketing high-profile, multiplatform games, and product marketing experience in a customer-focus entertainment or games software company.

 

Reporting to the Senior Manager - EU Marketing, the Brand Manager’s responsibilities are split into 3 key areas (Brand Marketing, PR and Community Management) focusing solely on the Magic: The Gathering brand in Spain, which are detailed below:

 

 

A day in the life of a Brand Manager:

  • Work closely with the EU Marketing leadership by being the local market expert to successfully aid in business planning to develop an EU marketing strategy which deliver improved brand awareness, increased player acquisition, increased game downloads and positive product sales trends
  • Develop and run best in class social marketing campaigns for assigned market to meet short and long-term business objectives
  • Work with cross-functional teams to help adapt local marketing plans to meet changing market and competitive conditions
  • Investigate and recommend offline marketing opportunities to drive business growth within local market and thought starters on how it could work as a regional execution
  • Enthusiastically source and find local influencers, negotiate budgets within approved thresholds, and create a content plan related to each key product release for user-generated content.
  • Actively work in collaboration with Influencer Marketing agency to select appropriate influencers across EU and locally amplify content to complement the overall marketing plans
  • Run day-to-day local media relations, along with the development and execution of tactical PR plans in collaboration with the EU PR agency
  • Solicit, track, and report regularly on community sentiment and discussion, and coordinate with management and internal teams to implement action plans
  • Monitor all local marketing campaigns, analyze performance and advise on optimization
  • Act as the brand guardian for Magic: The Gathering in the local market
  • Deliver presentations and updates to internal partners and the EU senior leadership team.

 

What you'll bring:

  • Experience marketing video games an absolute must
  • Knowledge of the Spain market an absolute must
  • In-depth knowledge and skills in digital and/or online product/brand marketing
  • Brand/product spokesperson experience
  • Strong understanding and appreciation of the gaming culture
  • Evidence of ability to persuade, influence and negotiate
  • Ability to write effective briefs including ability to probe and challenge
  • Bachelors level of education

 

Please ensure that you submit you CV/Cover Letter in English

 


Job Segment: Branding, Brand Manager, Marketing Manager, Manager, Product Marketing, Marketing, Management

Date: Nov 20, 2019